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2018
www.livingmagazine.net
Living Magazine is the leading lifestyle media brand delivering powerful relationships that influence, inspire, and endure. The Living Magazine brand experience is based on trusted editorial complemented by relevant advertising. This dual engagement between content and ads satisfies the interests and passions of millions of readers—when, where, and how they choose. The reader commitment to this unique brand experience results in extraordinary consumer participation with Living Magazine on all platforms and formats.
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OCTOBER 2016
FOOD TO FEEL GOOD
ABOUT
The Health Issue
EAT WELLFEEL WELLLIVE
WELL
BEHIND THE OLYMPIAN
STRENGTH THROUGH COMPASSION
Average time spent per issueSource: GfK MRI, Special Tabulators, Fall 2015.
A community brand for an inspired lifestyle.
51.6minutes
primary print
readers
49.8minutes
digitaledition readers
www.livingmagazine.net
SEPTEMBER 2016
REAL LIFE
WONDER WOMEN
SHARE THEIR STORIES
OKTOBER IN SEPTEMBER
A TASTE OF GERMANY
The Transformation Issue
HOMEIMPROVEMENT
2016
HOMEIMPROVEMENT
2016
MAKE
YOUR HOUSE A
HOME!
REGION CIRCULATION AUDIENCE
Statewide 560,000 1,512,000
North Texas 400,000 1,080,000
South Texas 160,000 432,000
CONTENT PILLARS
Wellness • Aesthetics • Home • Adventure • Cuisine
CRITERIA
Magazine Profile Community Lifestyle
Community Editions Fourteen
Readership Application SFDUs w/Average home value: $392,000
Circulation Frequency Monthly
Distribution Method Saturation Mail Delivery
Certifiable Delivery Monthly US Postal Verification Reports
BRAND-AT-A-GLANCE
18.1Million Annual Consumer Touch Points
www.livingmagazine.net
JANUARY
THE REFRESHING ISSUE
• Resolutions to stick with
• Considering a cruise
• Fresh and healthy juices
• Your renovation hit list
• Refreshing your wardrobe
FEBRUARY
THE CARING ISSUE
• Protecting your heart's health
• Maintaining vibrant teeth
• Tending to your home and garden
• The best couple's trip
• Homemade foodie care packages
MARCH
THE PHYSICAL ISSUE
• Green tea and well-being
• Getting the most from your trainer
• Your spring cleaning calendar
• Hot springs worth traveling to
• Bluebonnet tour of Texas
Living Magazine covers an extensive array of topics for readers of affluent demographics. As the prominent lifestyle magazine in the region, Living focuses on specific areas of interest such as wellness, aesthetics, homestead, adventure, and cuisine. Out of the many strengths Living has to offer, the staff places a strong emphasis on exceptional design, editorial, and photography.
ED
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Individuals are more likely to be happy,
confident, excited, and hopeful when they read magazines
compared to time spent with other media.
So
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JULY
THE SUMMER ISSUE
• The most common summer injuries
• Short-recovery cosmetic procedures
• Embracing the summer grill-out
• Keeping your skin youthful
• Perfect pools
AUGUST
THE CHOICE ISSUE
• Making the senior living decision
• The best time for new floors
• Lunch outside the sandwich
• A tale of two Woodstocks
• Choosing self-esteem
SEPTEMBER
THE TEXAS ISSUE
• Trouble with Texas allergies
• Traveling weird Texas
• Unbeatable barbecue ribs
• What Lone Star style really means
• Running a Texas marathon
www.livingmagazine.net
Our readers’ trust in Living Magazine helps influence their lifestyle decisions—from beauty and style, to food and travel, to how they can live healthier and happier lives. We inspire and motivate our readers to actively live out their aspirations.
WE INSPIRE &
MOTIVATE
APRIL
THE OUTDOORS ISSUE
• ER or urgent care for sudden trouble
• Using succulents in the house
• The best in campfire cooking
• Your selfie-suitable smile
• A look at Earth Day
MAY
THE DISCOVERY ISSUE
• The inner workings of strokes
• Discovering new dermatology treatments
• The perfect mother-daughter trip
• Secret ingredients from creative cooks
JUNE
THE MORNING ISSUE
• Morning habits to improve your wellness
• The meaning of morning breath
• Building the best brunch ever
• The world's best sunrises
• Dressing for a busy day
OCTOBER
THE CHANGE ISSUE
• Battling breast cancer
• Spirit renewing travel destinations
• The first taste of fall food
• Getting ready for family pictures
• The best time to buy a new car
NOVEMBER
THE NEST ISSUE
• Tips for a first-time Thanksgiving host
• Scoping out a summer home
• Fall in Nova Scotia
• All you need to know about Alzheimer's
• The most relaxing autumn bath
DECEMBER
THE GRATITUDE ISSUE
• Preparing your home for a holiday absence
• Practicing gratitude to find wellness
• The best baked goods for Christmas
• Fighting the feisty flu
• Helping your body look its best
www.livingmagazine.net
Our unique distribution model adheres to strict demographic criteria. This custom-built database uses a combination of statistics and analytical information that identifies our affluent reader’s household income and home value.
Every one of our readers is carefully selected to ensure that you are able to speak, interact, and build relationships with these highly qualified consumers.
You can depend on our distribution model to effectively bring your message to the doorsteps of this affluent audience.
We ensure 100% of your marketing dollars spent through the magazine
are allocated to qualified consumers.
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D ISTRIBUTION-AT-A-GLANCE
NO WASTE. NO DECEPTION. NO GUESSWORK.
No one hits more mailboxes than we do
www.livingmagazine.net
Living Magazine is the only Texas publication that offers city-by-city coverage or regional coverage. Our 14 separate monthly editions
include the largest number of high-income cities in Texas.
NORTH TEXAS EDITIONS
EDITION CITIES • COMMUNITY
McKinney/AllenMcKinney • Allen • Fairview Parker • Lucas
Frisco/Plano Frisco • Plano
LakesideRockwall • Heath • Rowlett Forney • Royse City
N.E. Tarrant CountySouthlake • Westlake • Trophy Club Colleyville • Grapevine • HEB • Roanoke
Flower MoundFlower Mound • Highland Village • Argyle Lantana • Bartonville • Robson Ranch
Arlington/MansfieldArlington • Mansfield • ViridianS.W. Grand Prairie
Keller Keller • N.E. Fort Worth • N. Richland Hills
N. Richardson/MurphyN. Richardson • N. Garland • Firewheel Murphy • Sachse • Wylie
Coppell/Las Colinas Coppell • Las Colinas • N. Irving
Three-Eighty NorthCelina • Prosper • N. McKinney Melissa • Anna
SOUTH TEXAS EDITIONS
EDITION CITIES • COMMUNITY
The WoodlandsThe Woodlands • ShenandoahMagnolia • Spring
Cy-FairCypress • Fairfield • Copperfield Towne Lake • Bridgeland
Spring/Champions Spring • Champions • Houston
Ft. Bend County Sugar Land • Missouri City
CIT
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CO
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Total audience exceeds 1,080,000 monthly readers with an average home value of $404,826
Total audience exceeds 432,000 monthly readers with an average home value of $379,285
www.livingmagazine.net
READERSHIP-AT-A-GLANCE
ACTION TAKEN INCLUDES:
• have a more favorable opinion about the advertiser
• consider purchasing the advertised product or service
• gather more information about the advertised product or service
• recommend the product or service
• visit the advertiser’s website
• purchase the product or service
• clip or save the ad
• visit or plan to visit a merchant
INSPIRE READERS TO TAKE ACTION
PRINT MAGAZINES
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Sta
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ARE WORD-OF-MOUTH LEADERS IN MULTIPLE PRODUCT CATEGORIES
MAGAZINE READERS
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Data
base
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DEVOTED MAGAZINE READERS
INTERNET USERS
TV WATCHERS
RADIO LISTENERS
NEWSPAPER READERS
CHILDREN 29% 13% 12% 20% 26%
PERSONAL CARE/BEAUTY
27% 15% 14% 20% 24%
HOUSEHOLD PRODUCTS
27% 15% 15% 20% 23%
HOME 26% 15% 15% 20% 24%
FINANCIAL 23% 15% 14% 20% 24%
RETAIL/APPAREL 25% 17% 16% 20% 22%
AUTOMOTIVE 26% 15% 15% 21% 23%
91% 76% 95%Female Readers Ages 40-55 Homeowners
77% 84% 79%Married College Educated Have Children
$154K+ 82% $392K+Average
Household IncomeWorking Professionals
AverageHome Value
www.livingmagazine.net
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Brand recognition is not just about getting your name out there. It’s also about helping consumers get to know your brand on a personal level. It’s a long-standing concept that purchasing is more of an emotional decision than a practical one.
Research continues to show that magazine media is the most trusted, inspiring, and influential of all media, and new studies provide even more proof of magazine media’s powerful ability to drive sales.
Adding print to the advertising mix improves the overall campaign performance, persuasion metrics, and purchase intent. Ads in magazines deliver a higher return on advertising spend than any other measured media.
Generate new revenue by using a variety of print options in the pages of Living Magazine.
Consumers trust brands they recognize.
In a world of passively absorbed content, print offers readers the opportunity to actively engage themselves with stories and perspectives that have been crafted just for them. People who read magazines report higher comprehension and recall, feel a deeper emotional connection to the material, focus more intently on what they’re reading, and enjoy the collection of curated, themed stories presented in a friendly way.
POWER OFPRINT MAGAZINES
NUMBER OF TIMES MEDIUM RANKS #1 AMONG AFFLUENT INFLUENTIAL CONSUMERS ACROSS 60 PRODUCT CATEGORIES
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15
*Includes Internet magazine activity
AVERAGE BRAND LIFT DUE TO EXPOSURE
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TV8%
ONLINE4%
PRINT MEDIA11%
Brand Purchase Intent
TV8%
ONLINE4%
PRINT MEDIA11%
Brand Favorability
TV5%
ONLINE4%
PRINT MEDIA8%
Brand Awareness
28
RADIO
NEWSPAPERS
TV
18
5
INTERNET*
6
3
PRINT MAGAZINES
ADVERTISING IN PRINT YIELDS GREATER INCREASES IN BRAND AWARENESS, BRAND FAVORABILITY AND
PURCHASE INTENT THAN ONLINE OR TV ADVERTISING
PRINT MAGAZINES ARE NO. 1 IN REACHING AFFLUENT CONSUMERS
www.livingmagazine.net
INTEGRATED MARKETING
SOCIAL MEDIA MARKETING
FACEBOOKProfile management & postsContent & contests
Geo-targeting advertising
INSTAGRAMPosts and mini-features
TWITTERReal-time conversations
DIGITAL MARKETING
Web-exclusive positionsGeo-targeting advertising
Newsletter sponsorships
EMAIL MARKETING
Custom newslettersGroup Messaging by:
Customer lead listB2C lead listB2B lead list
Living Magazine delivers custom integrated marketing solutions that allow marketers to identify returns on investment and measure and improve efficiency.
DIR
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Newsletter
E-Blast
CAMPAIGN ACROSS MANY PLATFORMS
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COMPUTER FILE SPECIFICATIONS
• Please send High Resolution (PDF X-1A 2001) PDFs with no printer’s marks. (Color bars, crop marks, etc.)
• When possible, please convert text to paths.
• Include all placed or linked graphics, screen and printer fonts, original application files, extensions or plug-ins.
• All colors are printed in four-color process.
• Please build your ad as CMYK, since no PMS matches will be available.
• If sending a PDF, embed all fonts and distill at a resolution of at least 300dpi.
• All photos and line art should be in Mac TIFF, JPG, PDF or EPS format.
Please Note: We CANNOT accept ads or images provided in any PC-based word processing program (Microsoft Word, PowerPoint, Publisher or any files that end with “.dat”). RGB might have color changes when converted to CMYK.
We Can Accept Files From The Following:Adobe Illustrator 10.0 or higher Adobe Acrobat PDFAdobe Photoshop 7.0 or higher Adobe InDesign 2.0 or higher
Printing Specifications:COLORS: Process (CMYK)MINIMUM DPI: 300TRIM: 8” x 10.25”BLEED: 8.5” x 10.75” METHOD OF PRINTING: Web OffsetMETHOD OF BINDING: Saddle Stitch (SS) and Perfect Bound (PB) Contact your CSM to find out which method will be used in your market.
STANDARD DISPLAY ADS (WXH)
AD SIZE LIVE AREA TRIM BLEED
1/4 BLOCK 3.375” x 4.5” N/A N/A
1/2 HORIZONTAL 7” x 4.5” N/A N/A
1/2 VERTICAL 3.375” x 9.25” N/A N/A
FULL PAGE 7” x 9.25” 8” x 10.25” 8.5” x 10.75”
BACK COVER 7” x 9.25” * 8” x 10.25” 8.5” x 10.75”
2-PAGE SPREAD 15” x 9.25” 16” x 10.25” 16.5” x 10.75”
*Leave 4.1921” x 1.8353” blank for mail label .3” from top right corner.
HIGH IMPACT ADS (WXH)
AD SIZE LIVE AREA TRIM BLEED
8-PAGE FRENCH GATE
Folds and trims to 8” x 10.25”
31” x 10.25” 31.5” x 10.75”
4-PAGE POP UPFolds and trims to 8” x 10.625”
16” x 10.625” 16.5” x 11.125”
4-PAGE INSIDE GATEFOLD
Front Page 7” x 9.25” Spread 14.5625” x 9.25” Back Page 7” x 9.25”
Front Page 7.68” x 10.25” Spread 15.57” x 10.25” Back Page 7.68” x 10.25”
Front Page 7.93” x 10.75” Spread 15.82” x 10.75” Back Page 7.93” x 10.75”
3-PAGE GATEFOLD
Front Page 7” x 9.25” Spread 14.5625” x 9.25”
Front Page 7.68” x 10.25” Spread 15.57” x 10.25”
Front Page 7.93” x 10.75” Spread 15.82” x 10.75”
DAL-CARD (5x9)Front 8.75” x 4.75”Back 4.1875” x 4.75”
9” x 5” 9.25” x 5.25”
BLOW-IN CARDFront 5.5” x 3.5”Back 5.5” x 3.5”
6” x 4” 6.25” x 4.25”
BIND-IN CARD (SS)Front 7” x 4.625”Back 7” x 4.625”
7.375” x 5” 7.875” x 5.5”
BIND-IN CARD (PB) Front 7” x 4.625”Back 7” x 4.625”
7.38” x 5” 7.88” x 5.5”
STANDARD & REVERSE PB INSERTS
14.125” x 9.25” 15.125” x 10.25” 15.5” x 10.625”
All Materials Must Be Submitted Via Your CSM
Electronically.
Learn more about what makes Living Magazine unique!
www.livingmagazine.net
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