The Hispanic Marketing Group

Understanding The Hispanic Market

What We Do... The Hispanic Marketing Group focuses on helping retailers, manufacturers, brokers, distributors and anyone interested in sales marketing, or brand management, achieve and exceed sales goals by developing unique programs which target the Hispanic market in South Florida.

We develop programs which are turnkey and local in nature, taking into account the uniqueness of the Hispanic markets in which we operate.

The Hispanic Marketing Group networks with over 30 merchandising units around the country to assemble resources and ideas which have been successfully executed in other markets.

We can:

• Develop trade marketing programs for the South Florida area. • Develop account specific programs that move product in key accounts or help leverage additional display space in key accounts. • Execute programs your peers have successfully used in other markets. • Localize national promotions. • Tie-in-with or develop specific “cause-related” marketing programs or other community-oriented programs and focusing on the Hispanic population. • Develop cross-promotional third party redemption and GWP partnerships. • Locally promote national FSI drops. • Provide market demographic research. • Share successes from other markets within your category. The Hispanic Marketing Group also works with human resource directors and company managers to develop specific, targeted ways to recruit qualified job applicants in these times of low unemployment.

We also work with retail operations managers to develop selling opportunities within their locations that can stimulate additional sales.

The Hispanic market is growing, and The Hispanic Marketing Group has ways for you to motivate it to action.

The Hispanic Marketing Group

Miami/Ft. Lauderdale Operations

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Are You Looking for New and Innovative Ways to:

Increase Sales & Market Share

Tie-into Local Market Promotions / Community Events

Generate In-Store Traffic

Move Cases / Incremental Product

Attract Hispanic Consumers

Obtain Additional In-Store Retail Display

Enhance Your Local Image

Plan and Execute Special Events

Produce Exciting and Effective Commercials

Enhance In-Store Merchandising

Find and Hire Qualified Employees

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If your business has any or all of these needs, call:

Dennis Caicedo Director of Research & Business Development

(305) 569-3125