the history list for local historical societies -- update
TRANSCRIPT
Update:The History List for Local Historical Societies
Overview and contentso Beta launched October 24, 2011o Update on activities since theno Using The History List
o Getting going—or getting going againo Tips for entering eventso Subscribeo Holiday campaigno Other resources
o History Campo Contact information
Goals of The History List
o For me: Finding interesting events
o For my local historical society: Creating a tool we can all us to attract new visitors and members
o For our community and for society broadly: Increasing engagement with history
Platform featureso History events, exhibits from
any organizationo Anyone who is signed in can
add, edito Copy and pasteo Unlimited text, photos, videoso Dedicated pages for events,
organizations, and venues, all automatically linked together
Platform featureso Nationalo Can search by date and
distance to travelo Includes all of the event
repeating patterns we’ve ever found
o Now powers weekly event e-mails
o “History Events in Massachusetts”
o Weekly e-mail launched August 8, 2015o “History Events in Rhode
Island”o Weekly e-mail launched October 22, 2015
Weekly statewide history events e-mail
o November 29, 2012o “Make this holiday historic!”
The campaign for history at the holidays
o March 8, 2014
o History Camp in Cambridge
The unconference for all things history
o March 28, 2015
o History Camp in Boston
The unconference for all things history
o November 14, 2015
o History Camp Iowa
o Will be held at the Iowa State Historical Museum
The unconference for all things history
Increasing attendance and membershipo Post on The History List and your
events will appear in the weekly e-mail
o Use a “widget” to power the events list on your site so you only have to enter them once
o “Make this holiday historic!”o Other resources, newsletters
Signing ino Individuals, not institutionso Request an account:
TheHistoryList.com/starto Sign in with Facebooko Recover your account
Signing in
Finding your organization and events
o Searcho Under your accounto From a link on an event,
organization, or venue page
Finding your organization and events
Adding information about your organization
Adding a year of events in 30 minutes or less• Enter your monthly
programs.• Add the other events at
your site.• Add events held at other
locations.
Next: Step by step.
Using The History List to promote your history events
How to add your events, step by step: Gather your information
u Gather your event information for the year. This might be in a Word document, such as a press release or newsletter, or on your site.
You have unlimited space for text, photos, and video on The History List. If you copy and paste a description it will never be cut off.
Change or update listings anytime.
v Sign in at www.TheHistoryList.com. If this is your first time, request an account or sign in immediately with Facebook.
Then click on “Add events.”
Using The History List to promote your history events
Sign in
w Start with the monthly programs at your site.
Copy and paste the text.
Drag and drop photos (pictured).
Preview and Publish.
Using The History List to promote your history events
Add your monthly events
The History List 21
x You will see this pop up after you publish your event. Select Add another event like this one.
This creates a duplicate of the event you just entered.
Revise with the new title, description, and anything else that’s different, and then publish.
Using The History List to promote your history events
Add other similar events at your site
Now add any events at your site that repeat daily or weekly, such as a tour.
Add all other events at your site.
y
z
Using The History List to promote your history events
Add all remaining events at your site
Finally, enter all of your events at other venues.
Duplicate previous events if that makes it faster to enter.
To do this, click the link in the pop up or the Duplicate button at the bottom.
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Using The History List to promote your history events
Add any events at other locations
After you’ve added your events, fill in your organization’s profile page. You can probably just copy information from your site.
There is a link to your organization’s page at the top of your event pages.
q
Using The History List to promote your history events
Fill in your organization’s profile page
Resources for history professionals, board members, and volunteers
Tip: Anyone—staff, interns, volunteers—can enter or edit
Tip: Anyone can edit a listing, including staff, interns, and volunteers, regardless of who entered it originally.
Tip: Click on “View contributors” to see who entered and edited a listing.
The full e-mail address is never shown and it is not a link.
Resources for history professionals, board members, and volunteers
Tip: Everyone can have their own account
Tip: There is no need to share one account. Each person can have their own.
Tip: If you sign in with your Facebook account, you can begin entering and editing immediately. You don’t need to request an account.
You will see your picture, but no one else will see it or any other personal Facebook information.
Resources for history professionals, board members, and volunteers
Tip: All of your pages are linked and updated automatically
All of your upcoming and past events appear automatically at the bottom of your organization’s page.
Tip: When you add events in the future, select your organization from the list that appears when you start typing in the name.
Resources for history professionals, board members, and volunteers
Tip: You only need to enter an annual event once—ever
Tip: You only need to enter an annual event once—ever. As the next year’s event approaches, simply edit the listing with the new date and any other details that have changed.
Resources for history professionals, board members, and volunteers
Tip: It’s easy to add exhibits and special exhibit programming
Tip: It is simple to add an exhibit. Choose the start and end dates, and then select the option for exhibits that are open when you are open.
Tip: Add related programming, such as an opening reception or a lecture, as separate events.
Resources for history professionals, board members, and volunteers
Tip: The History List supports organizations with multiple sites
Tip: If your organization has multiple sites, when you add an event at a new site, a venue page will be created. Your organization’s profile page, venue pages, and event pages are all linked and updated automatically with every new event.
TheHistoryList.com/resources
The holiday campaign for history organizations and historic sites
Overview
An award-winning campaign we can all use to promote our history organizations at the holidays.
Received the SASI/ONE merit award for cultural and heritage organizations in 2013.
Goals this year
• Increase attendance. Bring new people to your site.
• Increase gift shop sales.• Increase sales of gift
memberships.
Implementation
• There is no cost.• All materials can be downloaded now from The
History List• On the pages that follow:
– Examples– All of the designs– New consumer research report: Attracting visitors to holiday
events at historic sites and buildings (October 2013)– Next steps– FAQ– Tips– Contact information
Tabletop signs ready to print out on cardstock.
Merchandising signs ready to print out on cardstock.
Create your own designs for tags and signs, such as the one shown.
Add to your website, newsletters, and print materials.
Supply to bloggers to promote your organization’s gifts and events
In two designs with several different messages
Merchandising gifts and promoting events
Merchandising
Merchandising handmade gifts
Merchandising handmade gifts
Merchandising
Merchandising books
Merchandising memberships
Merchandising memberships
Supporting the organization
Blog and bloggers
Bloggers
Bloggers
Web banners for merchandising gifts and promoting events
New research to help you plan and promote
Attracting Visitors to Holiday Events at Historic Sites and Buildings (October 2013)31 page consumer research report included in the holiday materials download
Next steps
• Add events• Download the materials• Incorporate them into your
website, your historic site, communications, gift shop merchandising
FAQ
What does this cost?It’s free to use.
Do you have to list your events on The History List?No, though we hope you add yours to the site since all
holiday events will be promoted there. There is no cost and it’s copy-and-paste easy.
When does this start?Feel free to use the materials as soon as you wish.
Is this a national program?Yes. It’s designed to be used all across the country.
FAQ
Is this going to be advertised?We’ve created the campaign theme and designs for you to
use. Include them in your materials and in your ads. You will have an impact in your community. If many others use the materials, the impact will be far reaching. Unfortunately, we don’t have a budget to advertise this ourselves.
Can I invite other organizations or tell them about it?Please do. Just send them a link to this presentation or
web page.
Is this going to be done next year?The goal is to create a long-lasting annual campaign in
order to support history organizations across the country. If the reception is positive this year, we’ll repeat it, taking into account suggestions and feedback from this year.
FAQ
Do you have to list your events on The History List?No, though we hope you add yours to the site since all
holiday events will be promoted there. There is no cost and it’s copy-and-paste easy.
Can I change the slogan? We hope you don’t. The best way to create something
that is memorable and impactful is if we all use the same slogan and design.
Can I change the design?We hope you don’t, though we do hope you build the
design into your materials and incorporate it into new materials, such as the small sign shown with the books earlier. Or create special gift tags, or a seasonal gift membership folder. You can use the graphics with any program you wish, even Word or PowerPoint.
Where can I get more designs?Sign up for e-mail updates and we’ll let you know when
more materials are available, though we hope we’ve covered most situations with the materials that are available now.
Who is behind all this? The History List, the largest list of history-related events
across the country. Add your organization and events and find out more athttp://www.TheHistoryList.com/start
Where do I send feedback or [email protected]
FAQ
TheHistoryList.com/subscribe
HistoryCamp.org
