High Flyers

• Arslan Aslam (Group Leader) BAM-9234

• Sohaib Ejaz (Deputy leader) BAM-9226

• Usman Asif BAM-9227

• Sana Tehreem BAM-9232

TOPIC

Pakistan’s image has been tarnished by world outside? It has been portrayed as non-tolerant society and affected our tourism industry.

Prepare a plan to enhance the soft image of Pakistan.

• Introduction & History……………...Mr. Arslan

• Reasons of tarnished image of Pakistan…………………………………….Mr. Sohaib

• Role of US & NATO & who is responsible …………………………………………..…….Mr. Usman

• Our tourism Industry & Recommendations………...............Miss Sana

Geographical Location Of Pakistan

• Pakistan is situated in Asia.

• It has its border with India, China, Afghanistan and Iran.

• Afghanistan lies in the north- west side, in the west of Baluchistan province, Iran is situated. In the east of Pakistan lies India and in the south lies the Arabian Sea and at north side, china is situated.

• Pakistan is a great Muslim country with rich culture.

Pakistan is divided into two FIRs by 30N latitude.

Pakistan’s Image

Introduction

• In 20th Century, the image/reputation of Pakistan was well and good.(before 1980)

• In 1999, Many tourists traveled to Pakistan, followed by business travelers (18.3%), holidays and recreational travelers (13.4%), and religious tourists (2.5% of total tourists to south Asia region).

But Now………….• Its image has been tarnished by outside world.

• Before 9/11 attack in US , the reputation of Pakistan is continuously declining and some major events led it to the bottom of countries’ list.

• BBC World Service Country Rating Poll, the (second most negatively viewed country of the 16 countries and the EU, just behind Iran.)

Presently Pakistan is the most misunderstood country in the world and it is considered a non-tolerant society by world outside.

Does the world outside really view Pakistan as a non tolerant society?

Do we, as Pakistanis have a non tolerant

society?

Are we terrorists?

Foreign Media

• Foreign media is a reliable media.

• Pakistan and its army/Intelligence agencies have become the target of foreign media.

• It plays much role to destroy the Image of Pakistan.

Foreign MediaAfter leak of a NATO report, appeared in BBC

• BBC quotes: A secret NATO report seen by the BBC suggests the Taliban in Afghanistan are being directly helped by the Pakistani security service (ISI).

• BBC, Pakistan helping Afghan Taliban – NATO

• CNN, (Canada): Pakistan ties to Taliban raised in report, By Nick Paton Walsh

Cont.• Financial Times, (UK): US report says

Pakistan backing Taliban, By Matthew Green.• Washington Post, (US): NATO report: Pakistan

spy service still aiding Taliban in Afghan war, By Richard.

Cont.• New York Times, (US): NATO Plays Down Report of

Collaboration Between Taliban and Pakistan.• Telegraph, (UK): Pakistan security services

'intimately involved' with assisting Afghan Taliban, Chris Irvine.

How it was happened?

History

Following wars were fought in the Asia region near Pakistan.

• Soviet-Afghan War………(1979 – 1989)

• US-Afghan War………… (2001-Present)

• Iraq War………………… (2003-2011)

Tehrik-i-Taliban Pakistan (TTP)

• Tehrik-i-Taliban Pakistan is an organization of Islamist militant groups based in the northwestern Federally Administered Tribal Areas (FATA) along the Afghan Border in Pakistan.

• In 2007 about 13 groups united under the leadership of Baitullah Meshud to form the Tehrik-i-Taliban Pakistan.

Cont.• The country has been badly destabilized by

the Afghan war. Taliban and al Qaeda militants who fled the 2001 US-led invasion crossed into Pakistan, where they regrouped and launched their own Pakistani insurgency.

• Taaliban introduced their own Shariah law and Nizam E Adl.

TTP Activities

• Suicide bombing• Disrespect of minorities• Human rights abuses• Massacre campaigns• Human trafficking• Oppression of women• Terrorism against civilians

Al-Qaeda• Al-Qaeda is a global militant Islamist

Organization founded by Osama Bin Laden in Peshawar (Pakistan) in 1988.

• it operates as a network of multinational stateless army.

• A Radical Sunni Muslim movement calling for global Jihad and a strict interpretation of Sharia Law.

• US, UK and Nato declared it as a terrorist organization.

Al-Qaeda• Al-Qaeda has attacked civilian and military

targets in various countries. • 9/11 attakcs,1998 US embassy bombings and

the 2002 Bali bombings.• The US Govt. responded to the 9/11 attacks by

launching the war on terror.

Reasons for tarnishing the image of Pakistan

Reasons of Tarnished Image of Pakistan

1. Terrorist attacks

2. Corruption

3. Political uncertainty

4. Law and order

5. Military Coup and operations

6. Economic Instability

7. Illiteracy

8. Pakistani Media

9. Flight of Youth

10. Lack of patriotism

Terrorist attacks• Before 2001 there was not a single suicide

attack in Pakistan and now………..• The annual death from terrorist attacks has

risen from 164 in 2003 to 3318 in 2009, with a total of 35,000 Pakistanis killed as of 2010.

• Government of Pakistan cost $68 billion.

1. Terrorist attacks

These include;

• Suicide attacks

• Assassinations of Popular Political Leaders

• Sri Lankan cricket team attack (March, 2009)

Assassinations of Popular Political Leaders

Benazir Bhutto

• The assassination of Benazir Bhutto occurred on 27 December 2007 in Rawalpindi, Pakistan.

• Shots were fired in a political rally at Liaqat National Bagh.

Sri Lankan cricket team attack (2009)

• The Sri Lankan cricket team attack occurred on March 3, 2009.

• when a bus carrying Sri Lankan Cricketers, was fired upon by 12 gunmen, near the Gaddafi Stadium in Lahore.

• Six members of the Sri Lanka national cricket team were injured. Six Pakistani policemen and two civilians were killed.

2. Corruption• Corruption is rampant in Pakistan from grass

root level.

3. Political uncertainty • The political system of our country is highly

unpredictable and volatile.

4. Law and order • We are viewed as one of the most lawless

states in Asia where there is little law and almost no order.

• Raymond Davis CaseCIA Agent Raymond Davis who killed two Pakistanis in Lahore was released by Pakistani Government.

5. Military Coup and Operations

Since the inception of Pakistan, military dictatorship has prevailed in our country.

Pak Army did following operations;

• Waziristan War ………..(2004- Present)• Lal Masjid Operation…(2007)• Swat operation……….. (2009)

Waziristan War —(2004- Present)• The fighting began in 2004, when Pakistan's

army entered the region in search of al-Qaida and Taliban fighters who were using Waziristan as a base for attacks against American and Allied forces in Afghanistan.

Lal Masjid Operation

• Siege of Lal Masjid July 2007 between Islamic militants and the Govt. of Pakistan led by General Pervez Musharraf.

• Maulana Abdul Aziz and Abdul Rashid Ghazi Started to impose Sharia Law in Pakistan.

Swat operations

• Operation Rah-e-Rast, began in 2009 and involved the Pakistani Army and Islamic militants in a fight for control of the Swat district of Pakistan.

• The first battle of Swat had ended with a peace agreement, that the government had signed with the Taliban in February 2009.

6. Economic Instability

• Lack of foreign investment in the country.

7. Illiteracy• Majority of the population in our country is

uneducated leading to slow growth and progress.

8. Pakistani Media

• Pakistani media is highlighting the negativity of our country rather than creating a better image of Pakistan.

9. Flight of Youth

• Insecurity and lack of job opportunities

10. Lack of Patriotism • We, as a nation have no love and respect for our

country.

Role of US and NATO

Role of US and NATO

Americans initiated • US-Afghan War

• Drone Attacks in Waziristan

• Abbotabad Operation (2011)

• The most recent; Salalah checkpost Attack (2011)

Abbotabad Operation (2011)

• Osama bin Laden was killed in Pakistan on May 2, 2011, by a United States special forces military unit.

• The operation, code-named Operation Neptune Spear.

• Pakistan was blamed of protecting bin Laden but Pakistan's president Asif Ali Zardari denied that his country's security forces sheltered bin Laden

Salalah checkpost Attack (26 Nov 2011)

• Two NATO helicopters, an AC-130 gunship and two F-15E Eagle fighter jets entered into the Pakistani border area of Salala in FATA and opened fire at two border patrol check-posts.

• killing up to 24 Pakistani soldiers and wounding 13 others.

• Shamsi Airfield Vacation & closure of NATO supply.

Who is responsible for Pakistan's Bad Image

1-Media– it is portraying us bad. it is showing only negative aspects of our country.

2- Overseas Pakistani -- overseas Pakistanis portrays a bad image of Pakistan.

3- Our Enemies-- Our enemies like India, Israel, militant groups and agencies are responsible for our bad image around the world.

• Our Pro American Government and our corrupt leaders; US has short term commitments to achieve long term goals and use our policies makers as puppets.

• Our Nation– we have an ethical problem; we always blame on others and have not true intentions to do the work.

Image of Neighboring countries Vs Pakistan

India• Indian Media; which always portrays a great Indian

picture

• India is still a safe place to visit for the tourist.

• World appreciates India as a democratic state. they never had a Marshal-law/Army rules like Pakistan

• So Indians are much more welcomed than Pakistani's all around the world.

China

• China has very much rich in culture.• China has good economic system.• The level of corruption is very low.

Iran• Govt. of Iran is not a pro-American. In fact they are

totally against the pro-American policies. It is also considered as negative country.

• But……We are having the pro-American government.

Pakistan’s image affecting Tourism

Pakistan’s image affecting Tourism

• The number of foreign tourist arrivals in the South Asia region was 5 million in 1998.

• Pakistan's share of tourist arrivals was 7.6%.

• Of the 420,000 tourists visiting in 1999, the largest share of around 125,000 came from the United Kingdom.

Cont.According to Ministry of Tourism, in 2001, before the 9/11 attacks, 1,400 foreigners headed to northern areas.

However, in 2002 only 99 mountaineers ventured to Pakistan.

Foreign governments asking their citizens to avoid visiting Pakistan.

Recommendation to enhance soft image of Pakistan

• Govt. of Pakistan should take steps to control drone attacks in Pakistan.

• The Pak Army itself should do operations against militants in Pakistan (not with Americans) because foreign media is continuously tarnishing our country image.

Cont.

• Govt. of Pakistan should give limited access to Americans because US is using our leaders, our policies makers or strategic planners as puppets.

• Our policies and commitments should be changed with US.

• Our Govt. should provide necessities of life to its civilian properly.

Cont.

• There should be proper implementation of Law and Order in the Pakistan.

• Our media should not highlight the negative points. It should Market our Country Properly.

• Pakistani Ambassadors should display good image through good behavior with foreigners.

Cont.• The quality of education should be improved

so that our nation would produce more engineers, doctors, scientists and true religious scholars (not extremist)

• Airports play a role as marketing vehicles so as to market the whole country, So our airports should be supportive and more friendly to European and American airlines

Cont.• Promotion of culture, art should be there to

enhance Pak's image abroad.

• Our tourism industry should do effort to promote tourism in Pakistan that will also secure our image.

• Ethical Awareness is needed to our nation.

May ALLAH ALMIGHTY secure our beloved country from external and internal

threats.