the in's and out's of guest blogging
TRANSCRIPT
![Page 1: The In's and Out's of Guest Blogging](https://reader036.vdocuments.net/reader036/viewer/2022062418/554ec201b4c905064d8b4938/html5/thumbnails/1.jpg)
The In’s & Outs of
Guest Blogging
The In’s & Outs of
Guest Blogging
Nate Moller@mollermarketing on Twitter
Nate Moller@mollermarketing on Twitter
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ObjectiveObjective
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To understand & use Guest bloggingeffectively for your business.
To understand & use Guest bloggingeffectively for your business.
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Consistency in What?
Consistency in What?
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Consistency in How Often we blog
Consistency in How Often we blog
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How
often?
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Start with once a Week!
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Consistency in What we write about
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Who is YOUR target audience?Who is YOUR target audience?
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Content
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http://www.google.com/alerts
What are your Competitors Doing?
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http://mollermarketing.com/2009/01/06/tuesday-tutorial-how-to-set-up-google-alerts-and-why/
TUTORIAL: How to Set up Google Alerts
!
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Consistency in Which Keywords you’re
targeting
Consistency in Which Keywords you’re
targeting
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Consistency in Internal Linking Strategy
Consistency in Internal Linking Strategy
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Blog ContentBlog ContentLinking
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Consistency in External Linking Strategy
Consistency in External Linking Strategy
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Consistency in Using Images in
Blog Posts
Consistency in Using Images in
Blog Posts
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...and business credibility.
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What is Guest Blogging?
What is Guest Blogging?
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“...the act of writing for another blog with the hope of getting
quality backlinks, getting traffic, gaining exposure and building
relationships.”
- Bamidele O.
“...the act of writing for another blog with the hope of getting
quality backlinks, getting traffic, gaining exposure and building
relationships.”
- Bamidele O.
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Quality Backlinks = Organic SEO
Quality Backlinks = Organic SEO
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Traffic = Increased Sales
or Sign Ups
Traffic = Increased Sales
or Sign Ups
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Exposure = Credibility
Exposure = Credibility
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Building Relationships =
Business Success
Building Relationships =
Business Success
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How do I start Guest
Blogging?
How do I start Guest
Blogging?
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Step 1: The Search
Step 1: The Search
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Who is YOUR target audience?Who is YOUR target audience?
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Which Keywords are you targeting?
Which Keywords are you targeting?
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Other Things to Consider...
Other Things to Consider...
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Number of SubscribersNumber of Subscribers
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Number of comments on
posts
Number of comments on
posts
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Social Media Interaction
Social Media Interaction
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Review posts they’ve written
(avoid duplicating what’s already been said)
Review posts they’ve written
(avoid duplicating what’s already been said)
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Step 2: The Request
Step 2: The Request
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Step 3: The Content
Step 3: The Content
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Effective Blog Formatting
!(this is a link to a tutorial)
Effective Blog Formatting
!(this is a link to a tutorial)
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Numbered ListsNumbered Lists
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Bulleted ListsBulleted Lists
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IMAGES!IMAGES!
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Quotes(with links referencing the source)
Quotes(with links referencing the source)
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Videohttp://bit.ly/how-to-add-video-in-wordpress
Videohttp://bit.ly/how-to-add-video-in-wordpress
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Header TextHeader Text
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Short Paragraphs
Short Paragraphs
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vs.
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SCANNABLE!SCANNABLE!
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Step 4: The Preparation
Step 4: The Preparation
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Type it on YOUR BLOG 1st!
Type it on YOUR BLOG 1st!
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Get the HTMLGet the HTML
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Copy the HTMLCopy the HTML
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Save in a Notepad or Text Edit File
Save in a Notepad or Text Edit File
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Step 5: The Handoff
Step 5: The Handoff
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Email the Notepad file
Email the Notepad file
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Step 6: The Promotion &
Repetition
Step 6: The Promotion &
Repetition
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Push in Social Media!
Push in Social Media!
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Email to friendsEmail to friends
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Ask for comments!
Ask for comments!
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Respond to commentsRespond to comments
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ObjectiveObjective
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To understand & use Guest bloggingeffectively for your business.
To understand & use Guest bloggingeffectively for your business.
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Moller Marketing can help with the following things:
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Moller Marketing can help with the following things:
- Website design & programming
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Moller Marketing can help with the following things:
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Moller Marketing can help with the following things:
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Moller Marketing can help with the following things:
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Moller Marketing can help with the following things:
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