Make Money U$ing Technology Tips ‘n Tricks for Reaching Today’s Customers

Deborah Boza-Valledor RSPS,CIPS,CRB,CRS,GRI,TRC,AHWD

Social Networking is not about technology

It’s about Communication

• Personal or Professional?

• Professional - what information are you giving?

• Professional – provide real & relevant content?

• Professional – respond or ignore people?

• Professional – who do you want to connect with?

• Professional – what kind of online experience?

• Professional – how do others view you?

Find Your Voice

• Consistency is important

• Identifying your image

• Be an expert…topic, area, niche

• You can’t be an expert at everything

• Standardize & unite the message behind your brand

• Photo – Logo – Content – Website/Blog

Building Your Brand – Adding Value to Your Voice

• Offer help & information

• Be consistent

• Add value

Build Your Brand Take Away

Convey Authenticity – Ensure Your Voice is Sincere

• Venue for connecting with people

• Relationships – respect & trust

• You are who you say you are

• Be sincere – Be engaging

Convey Authenticity Take Away

• Be real

• Be sincere

• Be engaging

Create a Following – Make Your Voice Popular

• Give more than you take

• Connect with people you can relate to or share a common interest

• Interact & engage: create discussions

Create a Following Take Away

• Give more than you take

• Stay relevant

• Acknowledge others

Create Future Business - Make Your Voice Count

• Business follows trust – confidence – value

• Guide potential customers

• Don’t sell them

• Let them pull the information – they want/need

• Direct to your blog (website)

Create Future Business Take Away

• Don’t sell – inform

• Don’t sell – Redirect

• Don’t sell - Guide

Your Blog – The Hub for Your Voice

• Personal & Professional values – interests – passions

• Marketing your brand

• When they need your service or information

• Helpful – Informative

• Share your knowledge & expertise

• Readers post comments & questions

Maximize Your Blog

Post Articles

• New content creates a reason to read

• 2 -3 times a week

Your Blog Design

• Contact details

• Info about you

• Archive articles

• Categories of articles

• Links to outposts: website – Facebook – Twitter – LinkedIn – YouTube - Flickr

Keep Your Blog “Clean”

• Simple – Easy to navigate

• Don’t clutter with too much “other” information

• No hassle access to information

Create Conversations on Your Blog

• Try to create opportunities for dialogue

• Share - create credibility

• Allow for comments – questions - feedback

Add Features to Your Blog

• Polls

• Pictures - Graphics

• Videos

• Info from your outposts

Content Ideas for Your Blog

• Geographic Niche

• Property Niche (hint…Luxury Homes)

• Ethnic Niche

• Gender Niche

• Generational Niche

• Local info – events

• Market Trends

Content Ideas Your Blog

207 ideas at:

BlogContent.BrokerProfitability.com

Friday, October 22 – 1:30 – 2:45

A Simple Plan: Tips, Tricks and Resources Make Social Networking Work for You!

• Hub: Blog

• Outposts: Facebook – Twitter – LinkedIn – YouTube - Electronic Newsletters & Email

• Listening Posts: Google & Yahoo Alerts