the israeli market 2018 review & 2019 economic outlook summary and... · 53 hashalom rd. tel:...
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Dun and Bradstreet (Israel) Ltd. |[email protected] | www.dbisrael.co.il | .03-7330330טל
The Israeli Market
2018 Review
& 2019 Economic Outlook
Dun & Bradstreet
Economic Health Index
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Ltd © 2018
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1. The Global Economy
During 2018, the G20 countries registered growth in their GDP, although growth was
only modest for most of them. However, worldwide growth is no longer the most important
global economic parameter – the geopolitical changes among the superpowers in recent years
has distanced them from the globalization principle, and they are now focused on local
economy stability and growth. Global growth for 2018 was driven much more from investments
and expansion, as opposed to previous years, where the growth mainly came from real estate
value increases and higher priced goods.
China, which accounts for 15% of worldwide products, underwent a considerable
slowdown in its growth rate, due to a huge increase in its debt. The low pricing of
manufactured goods over the past year reduced revenues, and the “trade war” between China
and the United States increased the prices of Chinese products to the American market,
softening their demand. The full application of American customs duty on Chinese products,
is expected to reduce American demand, and directly reduce China growth by 0.4%. Duty
increases might also have an indirect effect, if China lowers its prices to remain competitive in
the US market.
We believe that the strengthening of the labor markets in developed countries will lead
to an increase in wages, stimulating private consumption and local economic expansion. The
fiscal policy of the United States Administration over the past two years, including tax reforms,
imposition of higher customs duty, and increased Governmental expenditures, contributed to
the acceleration of the American economy and the protection of the American industry against
competition. As a result, the USA's share of global growth reached 20% and is expected to
continue increasing over the coming years.
In 2018, the American Federal Reserve raised interest rates three times, from 2% to 2.5%,
thanks to good macro data in the labor market and an increasing trend in the inflation levels.
However, a large part of the inflation increase was due to a rise in energy prices, which
decreased considerably during the second half of 2018. Therefore, inflation levels are still
expected to be low during 2019, and we estimate that the number of interest rate increases
by the American Federal Reserve will slow in 2019.
During Q4/2018, the world capital markets experienced a reduction trend. According to
the prevailing opinion, the trend was attributed to monetary reduction worldwide, along with
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the “trade wars” developing between the economic blocs. However, we believe these reasons
do not explain the drops in the capital markets, since monetary reduction processes were
already priced in the markets. In our opinion, the decrease in the capital markets was driven
by the rise in uncertainty levels, and automated trade. However, we believe this is only a
temporary situation, and in 2019 capital markets will start showing positive growth.
These are fascinating times for the world economy. We are undergoing a transition
from globalization-based growth to de-globalization-based growth. Although this trend
is primarily coming from the United States, other economic blocs are being forced to
comply with this new world order. The de-globalization of the large economic blocs is
designed to reduce their interdependence in the long term, but it also increases the risk of
geopolitical deterioration. Despite raising geopolitical instability, the USA's status is still firm
relative to the other superpowers, due to the strength of the American economy, its
indisputable control of the world economy, dominating US dollar, influence in capital markets,
huge technology companies, and its powerful globally distributed military force. These factors
will cause a redesign of global growth engines for the coming years. Global growth will need
to come from investments in infrastructures, increases in local production, real estate
commerce, and increased investments in the military and Homeland Security.
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2. The Israeli Economy
The Israeli economy reached a considerable achievement this year, when S&P granted
to Israel the AA- rating, its highest ever. Prime Minister Benjamin Netanyahu hailed the
rating upgrade as “a reflection of the strength of the Israeli economy.” The rating's rise is due
to constant governmental policy that strives to reduce public debt, maintaining a low budget
deficit, and budgetary discipline. In addition, Israel’s GDP's growth rate is high compared to
developed countries, and the unemployment percentage fell to a record low. S&P estimates
that Israel’s responsible budgetary conduct will continue, and they do not see any substantial
risk that might undermine the positive growth direction of its economy. Nevertheless, there are
several parameters that might slow down the annual growth rate, and we will elaborate on this
topic later on.
The slowdown in the residential real estate market continues for the second
consecutive year. Over the last two and a half years, Israel has experienced two residential
real estate markets: the free housing market and the "Price for Apartment Dwellers" housing
program market. The current government has been intervening in the housing market in an
unprecedented manner in order to decrease housing prices. However, since the start of the
"Price for Apartment Dwellers" housing program, the housing price index actually increased
by 4.3%. The question is why…. why would a governmental economic program, designed to
decrease prices, actually cause price increases? The answer is that the government has been
acting to reduce demand at the housing market, relying on the assumption that if the demand
is down, market prices will necessarily fall. But that did not happen; the apartment marketing
rate plummeted, yet the prices increased. Housing market health is vital to the economy; we
estimate that the real estate market was responsible, directly and indirectly, for 1.2% of the
annual growth, i.e., it is one of the most significant growth engines at present. A significant
slowdown in the real estate market would affect many lines of business in the economy, from
service providers in construction projects to furniture, kitchen and electrical appliances
suppliers.
Recently, the inventory of apartments under construction has in fact undergone a reduction
trend, that is, a slower construction rate, and construction works are mainly limited to high
demand areas, such as the center of the country, or to urban renewal projects.
The Bank of Israel's interest is still very low, despite a minor increase of 0.1%. The low
interest contributes to further expansion of the credit market, increased investment in fixed
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assets, and increases in consumer spending. The labor market continues to strengthen,
resulting in manpower shortages in all sectors of the economy, and many businesses are
having trouble finding and placing new employees. On the plus side, these factors result in
salary increases, which in turn stimulates consumer spending, which in turn positively impacts
the local economy. We believe this trend will continue into 2019. As for household expenses,
except for limited increases in housing, no significant changes occurred at the expenses level;
thus, disposable income increased.
The accrued yield of businesses continued to grow during the first 10 months of 2018, but at
a lower rate compared with the prior three years. The increase is mainly due to the rise in
consumer spending. Even though spending was tempered by a slowdown and higher prices
in the housing market, this was not enough to lower good and services prices, so the CPI did
increase.
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Graph 1: Accrued yield at the economy and inflation
* Source: Central Bureau of Statistics and Dun & Bradstreet's processing
The expansion of the commercial and services lines of business continues to improve the
strength of the labor market. We estimate 3,900,000 persons were employed during 2018, an
increase by 50,000 over 2017, and the unemployment percentage is at a record low.
Moreover, we are at a state of frictional unemployment, in which the vacant positions are at a
constantly increasing trend, and it is more difficult to find and hire new employees. Salaries
have risen an average of NIS 1,300 over the past 3 years, and we believe this trend will
continue into 2019.
95.0
100.0
105.0
110.0
115.0
120.0
125.0
130.0
135.0
Jan
uar
y-1
3
Mar
ch-1
3
May
-13
July
-13
Sep
tem
ber
-13
No
vem
ber
-13
Jan
uar
y-1
4
Mar
ch-1
4
May
-14
July
-14
Sep
tem
ber
-14
No
vem
ber
-14
Jan
uar
y-1
5
Mar
ch-1
5
May
-15
July
-15
Sep
tem
ber
-15
No
vem
ber
-15
Jan
uar
y-1
6
Mar
ch-1
6
May
-16
July
-16
Sep
tem
ber
-16
No
vem
ber
-16
Jan
uar
y-1
7
Mar
ch-1
7
May
-17
July
-17
Sep
tem
ber
-17
No
vem
ber
-17
Jan
uar
y-1
8
Mar
ch-1
8
May
-18
July
-18
Sep
tem
ber
-18
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2.1 Residential Real Estate
Over the past two and a half years, we have seen the formation of two residential real estate
markets: the free housing market and the government's housing project market. The current
government has been intervening in an unprecedented way to reduce housing prices.
However, since the start of the "Price for Apartment Dwellers" housing program, the housing
price index actually rose by 4.3%. The question is: why would a governmental economic
program designed to decrease prices, actually cause price increases? The answer is that the
government has been acting to reduce demand at the housing market, relying on the
assumption that if demand is down, the market prices will necessarily fall. But that did not
happen. The market responded to the reduction in demand by reducing the number of offered
apartments, and limiting the apartments under construction to high demand areas, such as the
center of the country or urban renewal projects, which both led to higher housing costs.
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Graph 2: Housing starts, housing completions, and inventory of housing construction in
process
* Source: Central Bureau of Statistics and Dun & Bradstreet's processing
The decrease in housing starts is starting to take a toll on economic growth. The figures
published for Q3/2018 show the annual growth rate slowed from 3.2% to 2.3%, and the
slowdown is partially attributable to the slowdown of investments in residential construction.
In 2016 and 2017, the real estate market was directly and indirectly responsible for 1.2% of
the annual growth, i.e., it is one of the most significant economic growth engines, so a
significant slowdown needs to be avoided
40,000
50,000
60,000
70,000
80,000
90,000
100,000
110,000
120,000
130,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
14,000
15,000
Q1
-20
10
Q2
-20
10
Q3
-20
10
Q4
-20
10
Q1
-20
11
Q2
-20
11
Q3
-20
11
Q4
-20
11
Q1
-20
12
Q2
-20
12
Q3
-20
12
Q4
-20
12
Q1
-20
13
Q2
-20
13
Q3
-20
13
Q4
-20
13
Q1
-20
14
Q2
-20
14
Q3
-20
14
Q4
-20
14
Q1
-20
15
Q2
-20
15
Q3
-20
15
Q4
-20
15
Q1
-20
16
Q2
-20
16
Q3
-20
16
Q4
-20
16
Q1
-20
17
Q2
-20
17
Q3
-20
17
Q4
-20
17
Q1
-20
18
Q2
-20
18
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Graph 3: Investments in construction and investments
* Source: Central Bureau of Statistics and Dun & Bradstreet's processing
When analyzing the inventory of apartments available for sale and the number of months
apartments are for sale, we see a decreasing trend, which means apartments are generally
selling more quickly, despite their higher prices. The government's premise that contractors
who have significant apartment inventory will reduce their prices, did not yet materialize.
59,89164,479
85,203 82,398 75,826 74,690 70,490 66,349
57,115 49,922
43,075 39,858 36,176 35,658
42,217 38683
54,354 49,833
44,717 45,223 48,188 43,309
36,246
31,348 29,030 29,790
29,471 27,762
8.6% 8.5%8.7% 8.8%
9.7%9.8%
10.6%10.7%
11.3%
10.8%
11.3% 11.3%
11.8%
11.3%
7.5%
8.0%
8.5%
9.0%
9.5%
10.0%
10.5%
11.0%
11.5%
12.0%
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
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Graph 4: New apartment inventory for sale and offer months by sale rates
* Source: Central Bureau of Statistics and Dun & Bradstreet's processing
The slowdown in housing starts, since 2017, effects the financial stability of the contractors.
As we have estimated at Dun & Bradstreet, starting on Q2/2018, the morality payment
deficiency among contractors. The housing starts trend influences the payment failures at a
delay of one to two quarters, thus the slowdown in housing starts increased the risk level of
the contractors whereas the increase in housing starts reduces the risk level of the contractors.
The decrease in housing starts exerts price pressure on the contractors obtaining the works,
affecting their profitability. Also, the longer the marketing duration, the more the contractors'
cash flow is likely to be harmed, thus their working capital needs increases but their access to
financing resources is low. In addition to the decrease in housing starts, the contractors have
to contend with other regulatory requirements such as appointing foremen in each construction
site, fines on safety offenses and other costs to ensure the workers' safety.
The contractor bears at present most of the risks of the projects, whereas his profitability is
low and his uncertainty level is high, which shall not necessarily be the case. The current
activity of an execution contractor is not complicated: he shall buy materials, carry out works,
submit bills and pay to suppliers and employees. We estimate that based on all the data shown
14.0
15.0
16.0
17.0
18.0
19.0
20.0
24,000
24,500
25,000
25,500
26,000
26,500
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here, we might conclude that in order to dramatically reduce their risk, the execution
contractors need much more certainty from all the involved in the project, mainly the State
authorities.
We examined also the activity of urban renewal contractors, especially since the share of
urban renewal out of all housing starts has been constantly increasing, and in 2018 it reached
almost 10% of the housing starts, thus becoming a significant economic line, with a turnover
of NIS 8.5 bn. per year. The projects underway at present amount to 1,784. In said urban
renewal projects operate at present 419 execution contractors, but 15% of them are at a very
high risk. About 25% of the contractors in urban renewal, the risk level increased in the last
six months and in 15% of the projects underway, a contractor was swapped at least once.
Those figures reflect severe problems of uncertainty in the framework of the projects. One
example for this uncertainty is the date of obtaining the permit for the building's population
(connection to water, electricity and phone services), that might significantly delay the project
and is considered a burden for the contractor, since he cannot complete the project and
receive the remaining payment.
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Graph 5: The relation between contractors number that underwent difficulties for housing
starts
* Source: Dun & Bradstreet
Over the past two years, we see the number of credit days has been considerably extended,
due to the continuous decrease in the execution contractors' access to bank financing and the
increase in relying on credit from suppliers. This situation harms the contractors' ability to
survive. We estimate that this trend will continue in 2019, due to the decrease in housing starts
and extension of the payment period duration.
177
144153
291
177
102
193
260
123126
146150142
150
122
160
177
324
299
11228
9,290
10,879
11,212
11,968
14,118 13,876
14,126
13,475 13,553
12,997 13,249
13,047
14,318
11,825 11,818
10,969
12,846
8000
9000
10000
11000
12000
13000
14000
15000
0
50
100
150
200
250
300
350
Q1
/20
14
Q2
/20
14
Q3
/20
14
Q4
/20
14
Q1
/20
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Q2
/20
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/20
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/20
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/20
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/20
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/20
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Q3
/20
18
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Graph 6: Credit days in the construction line
*Source: Dun & Bradstreet
The next government will need to shift their focus from limiting housing demand, to
increasing the number of available apartments. That might help them achieve their
target of reducing housing costs, while at the same time stimulating the growth of this
significant economic segment, which enjoys an annual turnover of NIS 100 bn.
80
78
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79 78
78
79
77 77
78 79
80
83
82
83
92 92
89
75
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81
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Q12014
Q22014
Q32014
Q42014
Q12015
Q22015
Q32015
Q42015
Q12016
Q22016
Q32016
Q42016
Q12017
Q22017
Q32017
Q42017
Q12018
Q22018
אירש
אי מ
י
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2.2 Developments and Activities of the Business Sector
At the end of 2018, 590,000 businesses operated in the Israel economy, of which 49%
employ workers. In 2018, 10,000 businesses and 50,000 positions were added to the
economy.
2018 2017 2016 2015
590,500 580,500 0010,75 9,30055 Number of businesses
active at the economy
55,000 56,700 55,300 53,200 Businesses opened
45,000 42,300 43,500 42,500 Businesses closed
10,000 14,400 11,800 10,700 Net business addition
50,000 85,000 95,770 89,900 Number of added
positions
%0.3 increase %.350 decrease %0.9 increase %1.5 increase Change in the risk level
at the economy
%7.70 %7.4 %7.75 %7.70 Probability of financial
deficiency (PD) at the
economy
93 90 93 92 Average credit days
30 32 29 27 Average slow payment
depth
Coffeehouses
and restaurants
Coffeehouses
and restaurants
Coffeehouses
and restaurants
Coffeehouses
and restaurants
The riskiest line
Pharmaceuticals Pharmaceuticals Pharmaceuticals Pharmaceuticals The most safest line
* Source: Dun & Bradstreet
2018 was good to the Israeli economy in macro-economic terms, according to Dun &
Bradstreet. 55,000 businesses opened in 2018, although lower than the record achieved
in 2017, and 45,000 business closed. The net increase in active businesses was only 2%,
but it did set a record.
The substantial quantity of businesses opened in 2018, reflects the high local demand
level. The increase in the number of closed businesses reflects the slowdown in
residential real estate, and the drop in retail sales due to competition with online and
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foreign purchases. We estimate that 45,000 businesses will close in 2019, and the net
number of active businesses in the economy will increase by 9,000.
In 2018, we witnessed a 0.3% increase in the probability of financial deficiency in the
economy, from 7.4% in 2017 to 7.7% in 2018. We estimate that the financial deficiency
will rise to 7.75% in 2019. Later on in this survey, we will show the distribution of industry
risk and trends in the various lines of the economy.
Graph 7: Opening and closing of businesses and probability of financial deficit at the
economy
Number of businesses
* Source: Dun & Bradstreet
7.20%
7.30%
7.40%
7.50%
7.60%
7.70%
7.80%
7.90%
30,000
35,000
40,000
45,000
50,000
55,000
60,000
2010 2011 2012 2013 2014 2015 2016 2017 2018 E2019
PD
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2.3 Changes in the risk level of selected lines
The substantial changes in the risk level in 2018 were most evident in construction, building
management companies, fashion stores, coffeehouses and restaurants, with e-commerce
competition adding to retails sales pressure. This trend is expected to continue over the
coming years.
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Graph 8: Changes in risk level of selected economy lines
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-4.9%
-4.5%
-2.4%
-1.8%
-1.6%
-1.5%
-0.1%
0.0%
0.1%
0.3%
0.4%
0.5%
0.5%
0.7%
0.8%
0.8%
0.8%
0.8%
0.9%
1.1%
1.1%
1.2%
1.3%
1.3%
1.3%
1.3%
1.4%
1.5%
1.6%
1.6%
1.7%
2.0%
2.1%
2.5%
2.5%
2.6%
2.6%
2.7%
2.7%
2.8%
3.4%
5.1%
5.6%
5.8%
5.9%
7.3%
-6.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0%
Transport and storage services
Hairdressing and beauty parlors
Pharmaceutical industry
Transport services
Trade in fuel
Engineering and architecture
Chemical industry
Insurance services
Software houses
Flower stores
Cosmetic industry
Agriculture
Foodstuff import and trade
Stationery and office supplies
Electrical and electronic appliances…
Pharmacies
Food industry
Business consultancy
Garages
Hotels & B&B
Furniture stores
Communication equipment
Metal industry
Plastic and rubber industry
Medical equipment
Hardware stores
Electronical components industry
Advertising and public relations
Toy stores
Communication
Jewellery and goldsmith stores
Nurseries
Printing and publishing industry
Textile industry
Travel agencies
Leasing
Furniture industry
Paper and cardboard industry
Food retailing
Optical stores
Industrial laundry
Computers and peripherals
Coffeehouses and restaurants
Fashion and clothing stores
Building management companies
Construction
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* Source: Dun & Bradstreet
2.4 Closed Businesses
In 2018, 45,000 businesses were closed, compared with 42,300 during 2017. An analysis of
closed businesses shows that almost half were small services providers, which is reasonable
given that small services providers account for 60% of all businesses in the economy. In
general, the average risk level in services is lower than in commercial and some industrial
sectors. Of the businesses that closed, 68% did not employ any workers, 25% employed 1-
4 workers, and 7% employed 5 or more workers.
The three events that most influenced business closings are the slowdown in residential
housing starts, the substantial and continuous increase in e-commerce and foreign
purchases, and the low foreign currency rates compared to the NIS. These factors will
continue to influence business closings into 2019:
Graph 9: Rate of closing of businesses out of all the active businesses at the same line
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* Source: Dun & Bradstreet
40% of the businesses that operated in 2018 have been active less than 5 years; 22% were
active less than two years. Most businesses that closed within their first two years of
operation were from retail stores, coffeehouses, buffets and restaurants.
Graph 10: Distribution of the seniority of businesses closed in 2018
0.7
%2.5
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2.5
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2.8
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3.5
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4.0
%
4.4
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4.6
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4.7
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4.8
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4.9
%
5.6
%
6.0
%
6.1
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6.5
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6.5
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%
7.8
%
8.0
%
8.0
%
8.3
%
8.5
%
8.7
%
8.9
%
9.1
%
9.3
%
9.5
%
9.6
%
10
.5%
10
.7%
10
.7%
11
.0%
11
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11
.3%
11
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11
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11
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12
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12
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12
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12
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13
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16
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17
.7%
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9.4
0%
12
.60
%
7.5
0%
5.8
1%
5.0
4%
5.7
1%
5.8
1%
4.8
5%
3.8
6%
3.5
7%
3.6
5%
3.0
2%
3.0
1%
2.8
3%
2.1
1%
2.2
3%
1.6
8%
1.8
3%
1.8
0%
1.3
8%
1 2 3 4 5 6 7 8 9 1 0 11 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0
53 Hashalom Rd. Tel: 03-7330330 Fax: .7330340-03
Givatayim 5345433 www.dbisrael.co.il [email protected]
* Source: Dun & Bradstreet
The number of receiverships continued to increase in 2018, but the rate was more moderate
compared with previous years. In 2018, 20,464 receivership procedures were started, a 2.9%
increase over the 19,908 procedures started during 2017. Most of those procedures were due
to debts caused from business insolvency.
53 Hashalom Rd. Tel: 03-7330330 Fax: .7330340-03
Givatayim 5345433 www.dbisrael.co.il [email protected]
Graph 11: Receiverships processes started
* Source: Dun & Bradstreet
2.5 Morality Payment
In 2018, the average credit days in the market was stable, with an average of 92 credit days.
The credit days' stability is positive, due to the increase in credit days at the last years, mainly
due to the businesses' low access to financing. In the last two years, the access of small
businesses to financing considerably increased, enabling the stability of average credits in
the economy. As we estimated last year, the Morality Payment Law, that was implemented in
H2/2017, did not reduce the average credit days in the economy. We estimate that the Total
credit amount of suppliers in Israel is approximately NIS 450 bn. The logistic procurement of
the governmental ministries is estimated at approximately NIS 25 bn., whereas 85% of the
orders are at sums lower that NIS 50,000 but their total sum accounts for only 3% of the total
logistic procurement of the governmental ministries. The procurement at the local authorities
is estimated at approximately NIS 40 bn., part of which is designed for infrastructure
development. We estimate that the State's share at the suppliers' total credit amount accounts
for 10% of the total suppliers' credit in the economy, therefore the influence of the Morality
Payment Law is low.
87
6
1,2
10
1,9
89
2,4
43
3,7
34
6,1
04
8,1
48
10
,35
8
11
,25
3
13
,23
4
15
26
2
16
16
3
19
90
8
20
46
4
2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 11 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7 2 0 1 8
53 Hashalom Rd. Tel: 03-7330330 Fax: .7330340-03
Givatayim 5345433 www.dbisrael.co.il [email protected]
Graph 12: Development of credit days
* Source: Dun & Bradstreet
3. Forecast for 2019
In 2019, the businesses economy will be influenced by several substantial events, including
the elections for the 21st Knesset (the Israeli parliament), the Eurovision Song Contest to be
held in Tel Aviv, the continuing slowdown in housing starts, further increases in Israelis
moving abroad, incoming tourism to Israel, and further growth in e-commerce. The economy
is expected to continue showing GDP growth of about 3.5%, due to increases in private
consumption, services and investments, and exports. The business lines expected to grow
the most are business services, sectors influenced by incoming and outgoing tourism, and
commercial lines that are not exposed to e-commerce competition.
93
70
75
80
85
90
95
100
Jan
uar
y-1
4
Mar
ch-1
4
May
-14
July
-14
Sep
tem
ber
-14
No
vem
ber
-14
Jan
uar
y-1
5
Mar
ch-1
5
May
-15
July
-15
Sep
tem
ber
-15
No
vem
ber
-15
Jan
uar
y-1
6
Mar
ch-1
6
May
-16
July
-16
Sep
tem
ber
-16
No
vem
ber
-16
Jan
uar
y-1
7
Mar
ch-1
7
May
-17
July
-17
Sep
tem
ber
-17
No
vem
ber
-17
Jan
uar
y-1
8
Mar
ch-1
8
May
-18
July
-18
Sep
tem
ber
-18
No
vem
ber
-18