the languages of media: 21 st century skills-- helping students become media literate and critical...
TRANSCRIPT
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
Frank W. Baker media educator
Media Literacy Clearinghouse
www.frankwbaker.com
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
The Persuaders Dec. 19 ETV 10-11pm Copyright: ONE YEAR
explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them.
www.pbs.org/frontline
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
With the advent and popularity of YouTube, With the advent and popularity of YouTube, Current TV, and similar venues, young people Current TV, and similar venues, young people are anxious to have their productions seen are anxious to have their productions seen and heard.and heard. DIY (do it yourself) DIY (do it yourself)
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
Generation M: Multi-tasking“digital natives”
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
“Our students are growing up in a world saturated with media messages…yet, they (and their teachers) receive little or no training in the skills of analyzing or re-evaluating these messages, many of which make use of language, moving images, music, sound effects.” R.Hobbs, Journal Adult & Adolescent Literacy, February 2004
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
“Adolescents need to learn how to integrateknowledge from multiple sources, includingmusic, video, online databases and othermedia. They need to think critically aboutinformation….they need to participate in thekinds of collaboration that newcommunication and information technologiesenable, but increasingly demand.”
Bruce Bertram, “Diversity and Critical Social Engagement: How Changing Technologies Enable New Modes of Literacy in Changing Circumstances”
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
Literacy is more than words on a page.
Text is not always printed.
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
Media literacy refers to composing, comprehending, interpreting, analyzing, and appreciating the language and texts of...both print and nonprint. The use of media presupposes an expanded definition of 'text'...print media texts include books, magazines, and newspapers. Nonprint media include photography, recordings, radio, film, television, videotape, video games, computers, the performing arts, and virtual reality…constantly interact...(and) all (are) to be experienced, appreciated, and analyzed and created by students.“ (Source: )
Groups recognizing/recommending media literacy
American Academy of PediatricsAmerican Association of School LibrariansAnnenberg Public Policy CenterCable In The ClassroomCarnegie Commission on Adolescent DevelopmentCenter for Substance Abuse Prevention College Board: Standards for College SuccessInternational Reading Association National Board for Professional Teaching StandardsNational Council for Teachers of English National Council for the Social Studies National Middle School Association National PTANorth Central Regional Educational Laboratory (NcREL)Office of National Drug Control PolicyPartnership for 21st Century Skills
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
Revised SC ELA Standards (2007)
Guiding Principle 8
An effective English language arts curriculum provides for literacy in all forms of media.
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
“Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.”
Jim Burke, fromThe English Teacher’s Companion
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
Take a moment to write your own definition of media literacy.
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
Media literacy is the ability to:
ACCESSANALYZE INTERPRET and PRODUCE communication in a variety of forms.
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. (Source: Ontario Ministry of Education)
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
5 Core Concepts in Media Literacy
•All media are constructions
•Media utilize unique languages with their own set of rules
•Media convey values and points of view
•Audiences negotiate meaning
•Media are designed for power and profit
All media are constructions
media construct reality
Media use their own languages
The Language of IM
BRBBe Right Back
PIRParents In Room
LOLLaughing out Loud
The Language of Film
CamerasLightsAudio (sound, music)EditingSet DesignCostumeActors’ expressionsMakeup
Cell phones
ROAMING? (is this about deer and antelopes?)
SMART PHONES? ( do dumb phones exist?)
DROPPED CALLS ( dropping the phone?)
Media: values and points-of-view
Audience negotiate meaning
Media= Power + Profit
The Big (6) Media in the U.S.
FOX (News Corp) FOX (News Corp)
NBC (GE/NBC/Universal)NBC (GE/NBC/Universal)
CBSCBS
ABC (Disney)ABC (Disney)
CNN (AOL/Time Warner)CNN (AOL/Time Warner)
VIACOMVIACOM
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
Who created/paid for the message? What is the purpose? Who is the intended audience? What techniques are used? Who or what might be omitted and why? What lifestyles are promoted? Who benefits from the message?
Learning to ask questions:
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
Photography (visual literacy) News & editorial cartoons (journalism) Advertising (techniques of persuasion) Film (the language of film) Video & media production
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
The language of TV & Film
CAMERAS
1. Movement 2. Position 3. Lens LIGHTS SOUND (includes music) EDITING (post production) SET DESIGN ACTORS (voice, expression, wardrobe)
The Languages of Media: 21st Century Skills--Helping Students Become Media Literate
and Critical Thinkers
VISA Commercial
Questions to consider (handout)
Scriptwriting In The Classroom
"If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?"
Heidi Hayes Jacobs
The language of TV & Film
Moving images: Television
Cell Phone Ad
Script
Dove’sCampaign for Beauty campaignstreaming video
Bush
Kerry
Moving Images: Film
The Mighty(Freak The Mighty)
Music Symbolism:
Opening TitlesPocket WatchSound in the Night
POV
To Kill A Mockingbird
Resources
Most school libraries are sorely lacking in
resources about media.
Recommended books, magazines, videos,
curricula and more can be found at
www.frankwbaker.com/resources.htm
Invite Frank to your school!
Planning Staff Development?
Media Literacy: One of the 21st Century Literacy Skills
Frank Baker [email protected]