Creating Media Smart Students: Creating Media Smart Students: Media Literacy for 21Media Literacy for 21stst C Learning C Learning

Frank W. Baker Frank W. Baker fbaker1346@aol.comfbaker1346@aol.com

Media Literacy ClearinghouseMedia Literacy Clearinghousewww.frankwbaker.comwww.frankwbaker.com

Part 1Part 1

October 8, 2009

Shift in LearningShift in Learning

Source: © Ministry of Education, Wellington, New Zealand.Source: © Ministry of Education, Wellington, New Zealand.

What is media literacy?What is media literacy?

Media Literacy is..Media Literacy is..

“…“….the ability to .the ability to access, access, analyze, interpretanalyze, interpret and and createcreate media media (communication) (communication) in a variety of forms”in a variety of forms”

Source: 1992 Aspen Institute definitionSource: 1992 Aspen Institute definition

Analyze MediaAnalyze Media Understand both how and why media messages Understand both how and why media messages

are are constructedconstructed, and for what , and for what purposespurposes Examine how individualsExamine how individuals interpretinterpret messages messages

differently, how differently, how values and points of viewvalues and points of view are are included or excluded, and how media can influence included or excluded, and how media can influence beliefs and behaviorsbeliefs and behaviors

Apply a fundamental understanding of the Apply a fundamental understanding of the ethical/legal issuesethical/legal issues surrounding the access and surrounding the access and use of media use of media

Create Media ProductsCreate Media Products Understand and utilizeUnderstand and utilize the most appropriate the most appropriate

media creation tools, characteristics and media creation tools, characteristics and conventions conventions

Understand and effectively utilize the most Understand and effectively utilize the most appropriate appropriate expressions and interpretationsexpressions and interpretations in in diverse, multi-cultural environmentsdiverse, multi-cultural environments

Media Literacy is..Media Literacy is..

“ “ .. concerned with helping students develop .. concerned with helping students develop an informed and critical understanding of an informed and critical understanding of the nature of mass media, the the nature of mass media, the techniques used by them, and the impact techniques used by them, and the impact of these techniquesof these techniques. More specifically, it is . More specifically, it is education that aims to increase the students' education that aims to increase the students' understanding and enjoyment of how understanding and enjoyment of how the media work, how they produce the media work, how they produce meaning, how they are organized, meaning, how they are organized, and how they construct realityand how they construct reality. . Media literacy also aims to provide students Media literacy also aims to provide students with the ability to create media products.”with the ability to create media products.”

Media Literacy Resource Guide, Ministry of Education Ontario, 1997

Media literacy…Media literacy… “…“….empowers people to be both .empowers people to be both critical critical

thinkers and creative producersthinkers and creative producers of an  of an increasingly wide range of messages increasingly wide range of messages using image, language, and sound. It is using image, language, and sound. It is the skillful application of the skillful application of literacy skills literacy skills to media and technology messagesto media and technology messages. . As communication technologies transform As communication technologies transform society, they impact our understanding society, they impact our understanding of ourselves, our communities, and our of ourselves, our communities, and our diverse cultures, making media literacy an diverse cultures, making media literacy an essential life skill for the 21st century.” essential life skill for the 21st century.”

Media LiteracyMedia Literacy

ANALYSIS PRODUCTION

MEDIA LITERACY

Information, Communications Technology, Information, Communications Technology, and Media Literacy (draft)and Media Literacy (draft)

4. Evaluate information critically and 4. Evaluate information critically and competentlycompetently

Grade 7 Explain Grade 7 Explain media techniquesmedia techniques used to used to convey the message convey the message

Grades 9-12 Analyze and evaluateGrades 9-12 Analyze and evaluatemedia techniquesmedia techniques used to convey the used to convey the messagemessage

Media Literacy: MissouriMedia Literacy: MissouriThe effective media participant can demonstrate…The effective media participant can demonstrate…

22. 22. the effectsthe effects of the various types of of the various types of electronic audio and visual media, electronic audio and visual media, including television, radio, the telephone, including television, radio, the telephone, the Internet, computers, electronic the Internet, computers, electronic conferencing and film, conferencing and film, on media on media consumersconsumers; and ; and

23. 23. the ability to identify and use skillsthe ability to identify and use skills necessary for competent participation in necessary for competent participation in communication across various types of communication across various types of electronic audio and visual media.electronic audio and visual media.

(169, Appendix E of DESE Language Arts Issues and Practices)(169, Appendix E of DESE Language Arts Issues and Practices)

Media Literacy: MissouriMedia Literacy: MissouriCommunication ArtsCommunication Arts

Grades 5-8Grades 5-8

recognizerecognize different viewpoints, different viewpoints, biases and propaganda; biases and propaganda; distinguishdistinguish between fact and fiction; between fact and fiction; determinedetermine relevance of information to purpose relevance of information to purpose and audience and audience

analyze and evaluateanalyze and evaluate print and print and non-print advertising non-print advertising

Media Literacy: MissouriMedia Literacy: MissouriSocial StudiesSocial Studies

Evaluate the Evaluate the accuracyaccuracy of information of information and the and the reliabilityreliability of its sources of its sources

Media Literacy: MissouriMedia Literacy: MissouriHealth/PreventionHealth/Prevention

K-4 a. interpret how the K-4 a. interpret how the media can media can influenceinfluence a consumer’s decisions a consumer’s decisions

5-8 a. use critical thinking skills to 5-8 a. use critical thinking skills to analyze analyze marketing and advertising marketing and advertising techniquestechniques

9-12 a. analyze the factors that 9-12 a. analyze the factors that influence dietary choices including influence dietary choices including lifestyle, ethnicity, family, lifestyle, ethnicity, family, mediamedia and and advertising advertising

Media Literacy: Core ConceptsMedia Literacy: Core Concepts

All media are constructionsAll media are constructions Media are languages with their own Media are languages with their own

set of rulesset of rules Media convey values and points-of-Media convey values and points-of-

viewview Audiences negotiate meaningAudiences negotiate meaning Media: power and profitMedia: power and profit

Media Literacy’sMedia Literacy’sCritical Thinking QuestionsCritical Thinking Questions

Who created the message and why?Who created the message and why? Who is the audience for the message?Who is the audience for the message? What is its purpose?What is its purpose? How is it sent/received?How is it sent/received? What techniques are used to gain What techniques are used to gain

attention; increase believability?attention; increase believability? Who or what is omitted and why?Who or what is omitted and why? Who benefits?Who benefits? Where can I go to get more information?Where can I go to get more information?

My ApproachMy Approach

Visual Advertising Moving ImageVisual Advertising Moving Image

LiteracyLiteracy (TV & Film) (TV & Film)

Looking at ImagesLooking at Images

VISUAL LITERACYVISUAL LITERACY

ActivityActivity

Analyze and evaluateAnalyze and evaluateprint and non-print advertisingprint and non-print advertising

Analyze and evaluateAnalyze and evaluateprint and non-print advertisingprint and non-print advertising

Languages of Television (& film)Languages of Television (& film) CamerasCameras LightsLights Sound (including music)Sound (including music) Editing (aka post production)Editing (aka post production) Set designSet design Actors:Actors:

expressions; wardrobeexpressions; wardrobe

Analyze and evaluateAnalyze and evaluateprint and non-print advertisingprint and non-print advertising

Script-writingScript-writing

ActivityActivity