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The Latest and GreatestANTONINO NEWS

Congratulations to Nino Genna, who celebrated his 90th birthday in 2006. Ninocontinues to work at Antonino-Birminghamon Thursdays and Fridays.

This year’s Americoif of Detroit presspresentation was a smashing success,thanks to the efforts of Antonino’s AnthonyMarsalese, who coordinated the event. Inaddition to the work of many local stylists,the show featured a presentation by NickArrojo of TV’s “What Not to Wear.”

For the third consecutive year, AntoninoSalon and Spa participated in the SeriousMoonlight fundraiser to benefit CranbrookAcademy of Art and Art Museum. This year,Antonino’s presentation brought the SevenDeadly Sins to life – adorning seven modelswith imaginative, outrageous hair creationsthat illustrated each sin.

Hot ProductsAntonino Salon and Spa is pleased to intro-duce the latest addition to its selection ofworld-class hair care products. PRoFOUNDis a complete line of shampoo, conditionerand styling products designed to offer customized hair care for the individual.

PRoFOUND products treat and balance boththe hair and scalp, leaving the hair in greatcondition. The line features a wide varietyof products, each formulated to address theneeds of a specific hair type.

One of the most innovative elements of thePRoFOUND product line is the Atmospherecollection, which prompts hair to behave asit would in a particular climate. For example,Arctic Chill mimics the effect of cold, dry air –leaving curly hair soft and supple instead offrizzy, even on the hottest, most humid dayof the year.

Hair primers can also help hair behave, andare available in the PRoFOUND and PrimarySyn product lines (see related story). Hairprimer is a spray-on conditioner or protectantthat replaces the protein hair loses duringcoloring, shampooing and heat-styling. Inaddition to holding hair color longer, protein-rich hair has more body and bounce.

To determine the right hair primer orPRoFOUND product for your specific hairtype, consult with your stylist.

Giving That Feels GoodSpa gift certificates from Antonino Salonand Spa make great gifts – and they’regifts everyone can feel great about,because Antonino combines medical-quality care with the ultimate in pamper-ing. At Antonino-Birmingham, for example,skin care services are performed by anR.N. aesthetician, Pat Chomet, who spent30 years as a nurse before becoming anaesthetician trained in all aspects ofEuropean skin care and machine facials.Massage services are provided by JanieMinchella, a highly trained massage therapist with experience in a variety of techniques – including hot stone massage, a recent addition to Antonino-Birmingham’s spa menu.

True Colors ANTONINO’SARTISTRY IS ENHANCED BY NEWPRODUCT LINE

Excellence in hair coloring has alwaysbeen a source of pride for Antonino Salonand Spa. And to let the artistry of its stylistsflourish, Antonino has selected an inno-vative product line called Primary Syn asits new signature color brand.

“Primary Syn was developed by hair col-orists for hair colorists,” says Antonino’sAnthony Marsalese. “They wanted to create the best hair color product on earth,which is exactly what they’ve done.”

With the lowest ammonia content of anyhair color product, Primary Syn is gentleon the hair and scalp. There are no fillersin Primary Syn products, which ensuresmore predictable results. Best of all, “thecolors stay more consistent than anythingelse we’ve ever used,” says Anthony.

Plus, Primary Syn puts stylists in completecontrol of the color palette. Unlike mosthair color lines, which offer a selection ofpre-mixed colors, Primary Syn gives styliststhe freedom to mix customized colors forevery client.

“There’s no compromising on the color,”says Anthony. “You’re like an artist with apalette and the ability to create the coloryou think will work best.”

This artistic streak will serve Anthonywell in his role as creative director forPrimary Syn. Based on his many years ofexperience and his enthusiasm for theproduct line, Anthony was asked byPrimary Syn to help develop the brand’simage and direct photo shoots for theirnational ad campaign.

Change for the BetterAntonino Salon and Spa offers a numberof products and services that can trulytransform anyone’s look.

The Hairdreams hair extension system isnow available in Michigan exclusively atboth Antonino locations. Hairdreams cangive anyone the longer, thicker hairthey’ve dreamed about. Natural hairstrands are attached to the hair using agentle, damage-free system that requiresno glue, wax or weaving. Hairdreamsextensions look completely natural,offering the voluminous, full bounce ofgenuine hair.

Lavish Lashes – professional eyelashextensions that look, feel and wear justlike natural lashes – are available atAntonino-Birmingham. The water-resist-ant, hypoallergenic lash extensions arebonded one at a time to a natural lashand last several weeks to thicken andextend lashes, even without mascara.

In-salon treatments are available at bothAntonino locations and take just minutes.Some treatments can repair the damagecaused by coloring or heat styling, whileothers can restore the sheen and lusterthat’s lost as part of the natural agingprocess.

Antonino is also proud to introduceDejaVu Professional, a revolutionary line ofrejuvenating skin care products that makeskin look younger. The dermatologist-recommended line features an under-eyerejuvenator, a lip volumizer, and a wrinklerelaxer cream and serum.

Ask your stylist for more details on theseproducts and services.

Proven ProwessAll of Antonino’s stylists are prepared tooffer a superior level of skill and service –even if it’s their first day going solo.

At many salons, stylists begin cuttingand coloring hair as soon as they’vepassed their state exams. But atAntonino, graduating from cosmetologyschool is only the beginning.

“That’s where they learn their basicskills,” explains Antonino’s AnthonyMarsalese. “They learn everything elsehere at the salon.”

Every new stylist at Antonino goesthrough a two-year hands-on trainingprogram. The new stylists rotate throughthe salon, shadowing more experiencedstylists to learn advanced techniques.They also attend classes and mustachieve certain goals before they begincutting and coloring hair on their own.

Anthony points out that many of thenewer stylists at both Antonino locationshave quickly established a loyal following.But, as newer stylists, their prices may bemore affordable for some clients.

“We make sure every stylist is ready tolive up to our high standards before theyever get behind the chair,” says Anthony.“So our clients can feel confident aboutthe abilities of any stylist they choose.”

and continuing education available, evenbefore they step behind the chair for thefirst time (see sidebar at left).

“Hair is the ultimate fashion accessory,”explains Antonino’s Anthony Marsalese.“Fashion changes with every season, so yourhair needs to change, too.”

Through a number of training opportunities,every Antonino stylist is well-versed in thelatest styles and fashions. The majority ofthe staff belongs to Americoif of Detroit, thenation’s only local non-profit associationdedicated to the education and elevation ofthe area’s hairdressers and salon industry,which Anthony currently serves as president.The organization brings in six top stylistsevery year for educational seminars.

The stylists also attend numerous hairshows throughout the year. What’s more,Antonino holds regular training sessions atits locations in Birmingham and Commerce –often led by their own stylists.

“We really work as a team here,” saysAnthony, “and having our own stylists teachsome of the classes really promotes thatteam approach.”

Antonino often sends its stylists for trainingthey can bring back and share with theircolleagues, such as a recent course at the

Toni & Guy Academy in Long Beach, Calif.,attended by Cassie Duff of Birmingham and Cindy Wade of Commerce. What’smore, Antonino frequently brings in world-renowned experts to lead in-house seminars.

Not every salon emphasizes education in thesame way Antonino does, which representsa distinct benefit. “Our clients can trust that their stylist has encountered just abouteverything related to hair styling and coloring,” says Anthony.

Understanding the right styling productsfor every type of hair and style is equallyimportant. “You don’t want to use last year’sstyling products on this year’s look,” saysAnthony.

Ultimately, he adds, the investment Antoninomakes in education is focused on providingthe best possible service.

“When clients walk out of our salon, theyshould feel like they have exactly the rightlook for their life and the current season,”he explains. “And they should feel like theirstylist exceeded every expectation they hadwhen they walked in our door.”

Antonino Salon and SpaBirmingham: 248.258.5990Commerce: 248.669.0900

Smart Stylists ANTONINO’S PEOPLE KNOW THEIR STUFF

Knowledge is power – which makes theteam at Antonino Salon and Spa among themost powerful talents anywhere.

Education is the cornerstone of Antonino’smission to offer its clients the very best lookfor their personal style, in an environmentfocused on consistently impeccable service.

That’s why the stylists at Antonino Salonand Spa receive the highest level of training

Lifestyles PERSONAL BEST

A new look can do much more than keeppeople in step with the latest fashions – itcan transform them, inside and out. Justask any one of the volunteer models from arecent “makeover class” at Antonino Salonand Spa in Birmingham.

“I was ready for a new look and the resultsare fantastic,” says Judy, who agreed to cuther nearly waist-length straight hair toshoulder length. The shapely bob was complemented with subtle highlights thatbrightened her look – and her outlook: Atthe end of her makeover, Judy was gigglingwith delight. Her daughter, Jennifer, was avolunteer model, too, and received an evenmore dramatic color change from darkblonde to a rich strawberry blonde.

“Stylists love changing someone’s look com-pletely because it gives us the most creativefreedom,” explains Annette Abdelfatah, wholed that week’s class. “But a look that’s greatfor one person isn’t necessarily good forsomeone else, so there’s a lot that goes intoselecting the right hair cut and color foreach person.”

Teaching stylists to consult with clients is acentral theme of the makeover classes,which Antonino has offered for 20 years.Just as they would with a client, the stylistsask their models about their lifestyle andthe look they want. Guided by their moreexperienced colleagues, the stylists beingtrained recommend the hair cut and colorthey think best suits their model.

“Classes like these are how I learned to dohair – and I learn more every time I teachone,” says Annette. “Whether you’re a newstylist or a seasoned one, you have to keepfilling up your cup with creative energy soyou can continue doing your best workevery day.”