the lean startup - simplified
DESCRIPTION
A simplified version of Eric Ries and Steve Blank lean startup concepts.TRANSCRIPT
The Lean Startup
Stefano Bernardi
Inspired by Eric Ries and Steve Blank
Who Am I?
Most Startups Fail
What is a Startup?
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
• “Whe know what customers want”
• “We can accurately predict the future”
• Advancing the plan = Progress
Founders’ Shadow Beliefs
New startup plan:
• Ship in less than six months – a horribly buggy beta product (MVP)
• Charge from day one
• Ship multiple times a day
• No PR, no launch
• Commodity technology stack, highly leveraged
• Customer development – find out what customers want before you build it.
• • Agile (lean) product Development
Traditional Product Development Unit of Progress: Advance to Next Stage
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Agile Product Development Unit of Progress: A line of Working Code
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Product Development at Lean Startup Unit of Progress: Validated Learning About Customers ($$$)
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Customer Development
Minimize TOTAL time through the loop
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Inspiration
Eric Ries http://www.startuplessonslearned.com/
Sean Ellis http://startup-marketing.com/
Dave McClure http://500hats.typepad.com/
Steve Blank http://www.steveblank.com/
Reading
Sean Ellis http://startup-marketing.com/
Steve Blank http://www.steveblank.com/
Contatti
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