the look company info
TRANSCRIPT
The Look Company
Look is Strategy, planning, creativity, design, brading, co-ordination, printing, production, manufacturing, implementation, interest,image, identity, expression, intrigne, discovery, passion, excitement, pageantry graphics, textiles, lighting, architecture, colour, environment, form, sound, texture, movement, smell, interaction, macro, micro, the ticket, the stadium, the t-shirt...
the total fan experience.
Established in 1998, in Ontario, Canada, TLC’s growth and success is driv-en by our passion for our craft, a culture that rewards innovation and a commitment to excellence in every engagement with Organizing Com-mittees, Sport Associations, Clubs, Venue Operators, Retailers and Commercial clients.
When combined with our Retail Services which include campaign man-agement, location scouting, and management we are able to deliver new unprecedented value to our retail parnters and their locations.
THE BUSINESS
The Look Company was commissioned to design, produce and capture the essence of Olympic spirit at Hudson Bay Company’s premiere retail outlet in Vancouver. Design, strong logistics, and innocative hardware were used to accomplish this project.
The Hudson Bay Company
2010 Winter Olympics
The Olympics are the essence of human spirit, determination, and of course, patriotism. To be entrusted with the “LOOK OF THE GAMES” is an accomplishment of itself and a testament to The Look Company’s ability to ensure brand perfection and deliver on our promise of complete and unwavering project management.
The 2010 Winter Olympics was our chance to showcase our true production capabilities and determination.
Multi venue branding including media backdrops, specially dressed structures, 100 kilometres of fence fabric, 800 flags and flag poles, 12000 street banners...the list goes on and on.
We’re proud to say our standards are Olympic Grade.
FIFA Womens U-20
The Look Company has the fortune of be-ing able to service this event twice. Once in 2014 and again in 2015, as the host city remains the same.
As with the Olympics, we set out to create a stunning experience - total design, print, installation, and dedicated logistic management under grueling timelines. All to create a cohesive, engaging experience for the team, fans and sponsors.
FIFA CLOCKS
IAAF BAHAMAS
A truly national event, showcasing The Look Company’s unique ability to adapt, integrate and deploy new technologies quickly and effectively.
The FIFA Clocks were a specialty proj-ect commissioned by FIFA to install in high traffic areas nationwide to promote the 2015 FIFA Women’s U-20. We rose to the occasion, integrating digital displays with static media, built upon custom frames.
Installation was performed with a dedicated Look Installer, whom trav-eled with each countdown clock. Even the remote programming was handled by Look's technical team!
The IAAF World Relays came to the Bahamas for 2014. With world class knowledge, The Look Company provided our turn-key event branding solutions for all stadiums, inside and out. Further, managing and deploying local installation support to ensure yet an-other brilliantly colourful and successful event.
We bring our craft down to local level and enable communities.
ENGAGE CONSUMERS @ EVENT+
ENGAGE CONSUMER @ STORE
Look it goes both ways...
Large scale event brandingand dressing
Large scale event brandingand dressing
Relationship with brands sponsoring event
Relationship with brands sponsoring event
In-Store branding and dressing programs
In-Store branding and dressing programs
Lead T0 Lead T0
SOHO
The Look Company has been at the forefront of unique display systems, bringing our on-field knowledge to the storefront.
Our mandate is easy installation right out of the box, no leasehold improve-ments, fabric material that will never damage in shipping, and staff that can install the whole thing faster than everybody's favorite Swedish rocking chair.
Did we mention the backlit? As a leader in sidelighting, low weight, zero maintanence technology, SOHO works with The Look Comp-nay with an ever expanding program into U.S. based POLO ASSN. stores.
Your brand CAN look new.
Your brand CAN look fresh.
Your brand CAN be easily maintained.
Ripley’s AquariumCanada’s biggest commuter hub had a makeover. With over 2 mil-lion people passing through the “Skywalk” in Toronto per month, Ripley’s wanted to show what its really like to visit their aquarium.
The Look Company, developed a tiled set of fabric prints, to adhere only for a short duration to the curved two inch aluminum pillars. We worked with fabric that would allow the skylight through in-creasing the colour and “pop” in the day.
A unique project, for a unique retail experience.
Experiential and highly shared, Ripley’s goal was reached as buzz surrounding the graphics went viral.
Pepsi Holt RenfrewPepsi’s temporary stores, focused on servi-ing the experiencial marketing segment, incorporate high levels of sensory interac-tion while keeping on brand.
The Look Company used unique on-wall framing with raisers to achieve the large graphics displays. The raisers serve to fit lighting in behind the graphic, thus exemplifying the experience and creating further depth.
After the store came down, so did the fram-ing. Due to its simplicity we were able to use again on additional projects - cost effective!
The premier retailer needed a bold state-ment. They also needed cost effective-ness and the ability to change with the seasons!
The Look Company’s on-wall framing fit the bill. Low impact installation on ex-isting infrastructure and lightweight, and zero glare fabrics were used. After the initial installation, storefront staff have been able to change the graphics out, with no damage and no tools.
Tradeshow Spaces
With The Look Company’s ability to create functional, lightweight and user friendly retail products both backlight and non, comes our ability to turn them in modular, reusable components.
We work with some of the top exhibit houses in the nation. Our color is al-ways on point, our frames are flawless, our technology is current and our print is Olympic grade.
Just like the Olympics, trade shows and retails don’t wait. We’re used to the pressure...we’re used to delivering under pressure.
Under Armour | Columns
In Store
Under Armour is synonymous with sport, incorporating with as many touch points as possible. It’s no wonder they occupy retail space at many major venues.
The Look Company developed coloumn wraps utilizing a single strip of framing that can be applied with VHB tape and some tension. The result is fantastic visu-als applied to instore real estate that may not be well utilized coupled with the ability to enable the program nationally.
The Look Company’s already existing relationship with Source For Sports, cul-tivated by years of event experience al-lowed us to provide Under Armour with a unique, in-store placement.
We also retrofit space to allow brand ac-tivation in- tore at Golf Town’s across the United States
Utilizing the best in no creasing fabric graphics, we integrate simplistic installations and simple change outs. Even reusability is not out of the question!
Look is smartinnovativelogisticcreativestablereliablescalable
Look does
fabric framesbacklitsfreestanding frames hanging frames battery powered frames campaignsrolloutsstadiumsretail sportstradeshowevents
