the marketer's guide to taking your website mobile
DESCRIPTION
Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.Attending this webinar will help you:• Develop a mobile strategy that fits your customers' needs • Understand whether an app or mobile website is right for you • Identify the functionality your mobile site needs • Manage your mobile content as part of your content strategyTRANSCRIPT
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The Marketer's
Guide to Taking Your
Website Mobile Relevant, Compelling Mobile Experiences that Drive Results
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− Click the button with the arrows to minimize your GoToWebinar controls.
− Type your questions for us into the box at the bottom and press Send.
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Introduction
− Next Generation CMS software,
combining web content
management, email marketing and
multi-channel campaign
management.
− All delivered in the cloud.
− Over 200 customers in industries
including software and technology,
higher education, healthcare and
sports and entertainment.
− Marketing Services at the intersection
of art and science.
− Integrated offering including:
• brand development
• digital strategy
• website redesign
• social media
• advertising and communications
• analytics and optimization
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Introducing Sagar Jani
− Digital Strategist at Station X.
− Expertise:
− Digital marketing, CMS, Mobile,
Analytics
− Worked on:
− Microsoft US
− Knorr
− Becel
− Lipton
− Mercedes
− 7-Eleven
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1. Mobile Landscape
2. Apps and Mobile Sites
3. Best Practices
4. Content Strategy
5. Showcase
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THE MOBILE LANDSCAPE
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MOBILE PHONES IN THE
WORLD
5 Billion
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comScore Research, 2011
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comScore Research, 2011
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Microsoft Tag, 2011
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Microsoft Tag, 2011
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Where Do People Use Mobile Devices?
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Compete.com’s Quarterly Smartphone Intelligence, 2010
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WHY YOU NEED A
MOBILE SITE
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Compuware, "What Users Want from Mobile," 2011
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Compuware, "What Users Want from Mobile," 2011
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MOBILE SEARCHES
HAVE GROWN BY
4X SINCE 2010
Google’s GoMo Initiative, 2011
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MOBILE WEB ISN’T GOING
TO BE HUGE
… IT ALREADY IS!
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77% of top companies’
sites take more than 5
seconds for initial load
79% of Google
advertisers don’t have a
mobile optimized site
Compuware, "What Users Want from Mobile," 2011
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80% of mobile users would visit websites more
frequently if they were
quick-to-load and reliable
BUT, there’s a silver lining
iLocal Search research, 2011
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PEOPLE ARE DOING
MORE STUFF ON MOBILE
WEB
…LIKE BUYING
DIAMONDS!
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LINKS
DON’T
OPEN
APPS!
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YOU’RE ONLY AS STRONG AS
YOUR WEAKEST LINK
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WITH EVERY UNOPTIMIZED
LINK, YOU RISK
PERPETUATING A NEGATIVE
IMPRESSION
OF YOUR BRAND!
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GPS
CAMERA
CONTACTS CALENDAR
GRAPHICS
ADVANCED UI
MONETIZATION
ACCELEROMETER
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Deloitte study, 2011
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WHAT DO USERS PREFER?
Research by Dan Zarrella, 2011 <http://danzarrella.com>
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WHERE DO I START?
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Google’s GoMo Initiative, 2011
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CREATE PUBLISH GOVERN
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LakelandCollege.ca
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7elevenkonablendcontest.ca
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fiatcanada.com
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kayak.com
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childfund.org
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Contact Us for a
FREE
Consultation!
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Want to see Marqui in
action?
Join us at any of our
live product demos.
First session begins
tomorrow!
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Q & A
Sagar Jani, Digital Strategist
Station X
Richard Sharp, VP Marketing
Marqui
DM us on Twitter at
www.twitter.com/Marqui_CMS or www.twitter.com/therealstationx