the meaningful fit
TRANSCRIPT
THE MEANINGFUL FITThe Making of Meaning: The Designed Experience
6:30pm 29 April 2015 Members Bar at Royal Festival Hall Southbank Centre London
INTRODUCTION
• Sheen Yap
• 18 years’ experience in digital user experience
• Innovation in corporates & early-stage startups
• Built 4 UX & design teams; mentored 40+ designers
OUR IDEALS
THE REALITY
HAPPENS EVERY TIME!
HAPPENS EVERY TIME!
WHY?
DISCOVERyExecution
PRODUCT PHASES
DISCOVERyExecution
complex unpredictable
ordered predictable
PRODUCT PHASES
How do we make it here?
PRODUCT PHASES
Meaning exist in the interaction between things, not in the things themselves.
- Alicia Juarrero
MARKET PRODUCT
PRODUCT/MARKET FIT
Solving problems sustainable business
Creation Real user needs
MARKET PRODUCT
THE TEAM’S INFLUENCE
TEAM
TEAM
MARKET
TEAM/MARKET FIT
identification & association
interest & knowledge
TEAM
PRODUCT
PR0DUCT/TEAM FIT
Execution Excellence
interest & capability
TEAM
MARKET PRODUCT
NO MARKET NEED?
side project hobby
TEAM
MARKET PRODUCT
NO EXECUTION?
conceptfiction
TEAM
MARKET PRODUCT
NO PASSION?chore exploitation
TEAM
MARKET PRODUCT
PRODUCT/MARKET/TEAM FIT
MARKET PRODUCT
Impact & Influence
Shipping & Delivering value
THE MEANINGFUL FIT
TEAM
Mission Driven Real Engagement
TEAM
MARKET PRODUCT
CHALLENGE FOR DESIGNERS
TEAM
MARKET PRODUCT
CHALLENGE FOR MAKERS
TEAM
MARKET PRODUCT
CHALLENGE FOR LEADERS
TEAM
MARKET PRODUCT
WHICH IS YOURS?
THANKS!
Sheen Yap @sheen uk.linkedin.com/in/sheenyap