the microsoft computing safety index 1. background microsoft’s objective: quantify consumer...
TRANSCRIPT
Lynne Thomson, PhDVP Research Director, TNS Global Market Research
The MicrosoftComputing Safety Index
1
Background
Microsoft’s objective:
Quantify consumer perceptions of Internet safety, security and privacy
Construct a benchmark measure we can track over time
TNS’s approach:
Online surveys with 2,045 Windows users
Parents, educators and other adults
U.S., UK, France, Germany and Brazil
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3
Benefits Risks
Communication & Community
Convenience
Fun
No guarantee information is
completely secure
Consumers Accept Risks of Life OnLine
1. Internet users assume risk to get the benefits of living online
2. They take primary responsibility for managing risks• for themselves• for their children
3. They look to companies for tools to help
4. They want things to “just work”
Evolving Nature of Online Threats
Technical Social
Spam
PC Viruses
Identity Theft
Adware
Activity Tracking
OnlineReputation
BOTs
Data AggregationMalware
Cyberbullying/ Harassment
Ad Tracking/ Targeting
Phishing
4
Online Threat Reported:
Received phishing
Spyware / Adware on
PC
Virus / BOT on PC
Victim of phishing
Ads based on your
searches / behavior
Passwords stolen
Uncomfort-able with
posts/ pictures
Personal info / Identity
stolen
Cyberbullying/ Harassment
Protections in Use:
Antivirus software
Use reputable
sites / https
Autoupdates
FirewallStrong
passwords
Prevent identity theft
via self- education
Privacy settings
Steps to hide computer identity
Edited posted info about me
Set and forget
Actively manage
Less Frequent
More Frequent
5
Auto Update
Firewall Auto Update
Firewall
59%50% 55% 52%
85% 79% 80% 76%Self-Reported
Actual
FoundationalAs reported by
respondents
30 points
Up-to-date, genuine version of the operating system
FirewallTurn it on;
leave it on
Anti-virus
Maintain up-to-date
UpdatesAuto
updateson
Secure Wireless Network
s
Pro
activ
e in
volv
em
en
t in p
rote
ctin
g s
elf
on
line
U.S. Five-country average
Technical “+”
40 points
Hide computer ID/
in-private browse,
edit/delete info
Use service to edit
online info, search to
manage info
Social network privacy
settings, take steps
to limit info shared
Microsoft Computing Safety Index
Behavioral
30 points
Strong
passwords
Choosing reputable
sites, https
Educate self about
identity theft,
reputation
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Microsoft Computing Safety IndexInterpreting the MCSI
0 - 19
20 – 39
40 – 59
60 - 79
80 - 100
Get Back to Basics – A score in this range indicates users may not be taking advantage of the most basic – and oftentimes free – protections available
Take It Up a Notch – Scores in this broad range suggest users have the basics covered, but opportunities exist to learn about new and emerging threats, particularly in the social realm
Stay the Course – A score in this range shows users are well-aware of the various threats—both existing and emerging—as well as the steps necessary to help guard against them
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FoundationalAs reported by
respondents
13 points
Up-to-date, genuine version of the operating system - 2
Firewall - 3
Turn it on; leave it
on
Anti-virus - 3 Maintain
up-to-date
Updates - 3
Auto updates
on
Secure Wireless Network
s - 2
Pro
activ
e in
volv
em
en
t in p
rote
ctin
g s
elf
on
line
Technical “+”
9 points
Hide computer ID/
in-private browse,
edit/delete info - 3
Use service to edit
online info, search to
manage info - 2
Social network privacy
settings, take steps
to limit info shared - 4
Microsoft Computing Safety IndexFive-country Average: 34
Behavioral
12 points
Strong
passwords -3
Choosing reputable
sites, https - 4
Educate self about
identity theft,
reputation - 5
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FoundationalAs reported by
respondents
14 points
Up-to-date, genuine version of the operating system - 3
Firewall - 3
Turn it on; leave it
on
Anti-virus - 3 Maintain
up-to-date
Updates - 3
Auto updates
on
Secure Wireless Network
s - 2
Pro
activ
e in
volv
em
en
t in p
rote
ctin
g s
elf
on
line
Technical “+”
9 points
Hide computer ID/
in-private browse,
edit/delete info - 3
Use service to edit
online info, search to
manage info - 2
Social network privacy
settings, take steps
to limit info shared - 4
Microsoft Computing Safety IndexUnited States: 37
Behavioral
14 points
Strong
passwords -4
Choosing reputable
sites, https - 4
Educate self about
identity theft,
reputation - 6
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Five-Country Average
U.S.
All Consumers 34 37
Educators 32 39
Parents 33 36
Microsoft Computing Safety IndexBenchmark Results
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FoundationalAs reported by
respondents
30 points
Up-to-date, genuine version of the operating system
FirewallTurn it on;
leave it on
Anti-virus
Maintain up-to-date
UpdatesAuto
updateson
Secure Wireless Network
s
Pro
activ
e in
volv
em
en
t in p
rote
ctin
g s
elf
on
line
Technical “+”
40 points
Hide computer ID/
in-private browse,
edit/delete info
Use service to edit
online info, search to
manage info
Social network privacy
settings, take steps
to limit info shared
Microsoft Computing Safety Index
Behavioral
30 points
Strong
passwords
Choosing reputable
sites, https
Educate self about
identity theft,
reputation
The MicrosoftComputing Safety Index
Take the MCSI survey online at:www.microsoft.com/security/mcsi
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