the most important task when starting a new business - lauri kutinlahti
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The Most Important Task When Starting
Lauri Kutinlahti 050 331 2511
Ideas!= Assumptions
Ideas are build on Assumptions
Your plans are build on Assumptions
Ideas!= Assumptions => Hypothesis
Turn assumptions into Hypothesis
You are a scientist and you can work with Hypothesis.
Hypothesis
Choose the riskiest Hypothesis from the business point of view
Hypothesis
Build a TestTest your business Hypothesis Measure customers behaviour
Hypothesis
Build a Test
Analyze data
Does data validate Hypothesis?
What can you learn from the Test?
Hypothesis
Build a Test
Analyze data
Change your plans or continue?
Make a decision
Hypothesis
Build a Test
Analyze data
Change your plans or continue?
Choose next hypothesis to test
–Ash Murray
“Iterate from plan A to plan that works”
–Vilfredo Pareto
“20% of tasks brings 80% of results”
The Most Important Task When Starting !
= Test Your Business Hypothesis
Sources
• The Lean Startup by Eric Ries
• Running Lean by Ash Murray