the most overused pr words of 2013
DESCRIPTION
Check out the most overused words in press releases in 2013.TRANSCRIPT
new110,059
first56,724
mobile28,534
professional27, 859
current25,906
leading24,404
annual22,886
public21,603
private21,466
real21,188
best20,840
limited18,515
united18,424
free18,099
average18,093
general18,019
significant 17,782
top17,534
natural17,444
social16,260
full15,934
corporate15,826
digital15,716
many15,655
commercial15,598
economic15,550
key13,838
local13,579
important2,856
next12,687
largest12,258
outstanding12,067
major11,780
strong1,763
large10,988
effective10,951
strategic 10,875
core10,433
focused9,991
small9,941
great9,710
every9,511
unique9,472
special9,190
recent9,183
advanced9,113
innovative9,096
several8,994
better8,918
most26,774
SHIFT Communications examined a sample of 62,768 press releases published in 2013 on MarketWired.com and looked at the most commonly used descriptive words in them. The top overused words this year included new (used 110,059 times), first (used 56,724 times), mobile (used 28,534 times), professional (27,859 times), and most (used 26,774 times). How many of these words appeared in your news releases, blog posts, and other public relations materials in 2013 - and how many will you replace with more unique, more impactful words in 2014?
If you’re running out of words, don’t hesitate to ask for help! Contact SHIFT Communications today and work with our team of imaginative smarties to help your own story stand out. Learn more at http://www.shiftcomm.com today, or follow SHIFT @shiftcomm on Twitter.
Methodology: SHIFT Communications downloaded a random sample of 62,768 English language press releases published only during calendar year 2013 from MarketWired.com. Using custom-built software, SHIFT staff programmatically removed boilerplate and navigational text, then counted 43,448,554 words in the body text of the press releases and assigned frequencies of appearance to each. After compilation, SHIFT staff manually removed frequent, non-descriptive language articles (a, and, the, etc.) and nouns (About, Contact, Call, etc.) to create the list. SHIFT Communications was the sole sponsor, underwriter, and conductor of the research. Data was collected during the period 12/4/2013 - 12/18/2013 using automated tools.