the new baby face of evian
DESCRIPTION
The new baby face of Evian. Andria Belmares. The old image. Fancy and expensive water Parent trap – Meredith. New image. Live young Focused on people living healthy and how Evian makes you feel young again Video 1 Video 2. Strategy. Main strategy is to live young - PowerPoint PPT PresentationTRANSCRIPT
Fancy and expensive waterParent trap – Meredith
THE OLD IMAGE
Live young Focused on people living healthy and how Evian
makes you feel young againVideo 1Video 2
NEW IMAGE
Main strategy is to live young
Fun and lively videos that captures the audiences
attention
Give off the idea that it is for high active people
Capture the peoples attention by a fun and active
video explaining how the water makes you feel
instead of showing a video of where the water comes
from
STRATEGY
For young adults to adults
But on the website you can find that it is really for
people of all ages ad how the minerals in the water is
good for health
TARGET AUDIENCE
This campaign is global in a sense that they put their
videos on YouTube for the world to see but also very
local because these ads are not as heavily stressed in
the United States as they are here in Europe.
We want to know where I water comes from
The French Alps
GLOBAL OR LOCAL
Changed the way the brand was once viewed
Gave a slogan to the brand
made video content that sticks by telling a story
In the world we live in Evian needed to do something
that would stand out from the rest of the bottled
water companies, and I think they executed this
perfectly with their commercials and ads.
CONCLUSION