The New NormalAmazon Web Services

2/3More than two-thirds of

IT budgets go toward

keeping the lights on

77%of CEOs believe security

risk has increased in the

last few years and 65%

believe their risk management

capability is falling behind

15yrsThe average lifespan

of an S&P company

dropped from 67 years in

the 1920s to 15 years today

How This Affects You

You’re left without

the necessary resources

to pursue critical business

initiatives required to maintain

a competitive advantage Your traditional IT model

lacks the agility you

need to keep pace with

innovative startups

Insufficient security,

compliance and availability

can hamper your ability to

compete and open the door to

events that can cripple your

enterprise

Hospitality Music Insurance Grocery

This is something “born in the cloud”

companies have already discovered.

Devices

Disruption is much easier today

Responding requires a new model

Focus on differentiating your company

Innovate at start-up like speed

Reduce risk

Focus on differentiationand reduce technical debt

Move from risk-laden

up-front expense to

flexible variable expense

Stop guessing

at capacity planning

Go global in

minutes

Get rid of time-consuming, expensive tasks

Remove complicated infrastructure

Management that adds little

business value

Time Inc. is going all-in on AWS, migrating five of its global data centers

to AWS. The company has already reduced costs by 75% across 80 web

properties that deliver more than 120 million impressions each month.

And focus on your core mission

Lower the time spent

on infrastructure

Dedicate more

resources to

innovation

Concentrate on

new business

initiatives

“Our goal is to move at the speed of business. Our customers’ needs change

constantly, and we need to be able to adapt to that.”Keith Homewood – Cloud Product Owner, Nordstrom

Gain the freedom to choose

OSMicrosoft Windows Server 2012, 2008, 2003

Red Hat Enterprise Linux

Amazon Linux

SUSE Linux

Ubuntu

DatabaseMicrosoft SQL Server

Oracle

Amazon Aurora

PostgreSQL

MySQL

MariaDB

Amazon DynamoDB

Amazon EC2 & Amazon RDS

And the freedom to change your mind

AWS Database Migration Service

Migrate on-premises, Amazon RDS, and EC2-based databases

Supported Sources

Oracle

Microsoft SQL Server

MySQL

Amazon Aurora

PostgreSQL

Supported Targets

Oracle

Microsoft SQL Server

MySQL

Amazon Aurora

PostgreSQL

Amazon Redshift

“The AWS Database Migration Service automated most of the work needed to convert

from Oracle and dramatically reduced the manual effort involved in the code migration. It

is a key enabler in our plans to adopt more agile, open source databases.”

Hans Wald – CTO, Thomas Publishing

Deploy however you like

Your

Datacenter

Amazon Web

Services

Fully Featured

Compute

Resource &

Deployment

Management

Common Controls

for Security &

Access

Integrated

Networking

Data Integration &

Life Cycle

Management

Flexible hybrid options

Comcast’s IT strategy focuses on combining its own data centers and AWS as

the cornerstone of its next-generation TV service, X1. This has allowed them

to rapidly scale interactive, on-demand content to millions of viewers.

Deploy faster wherever you like

Innovate faster than ever before

Builders don’t want to be blocked

IdeaCompleted

Project

Not Possible

We don’t support thatMaybe next

year

That’s a change order

ENTERPRISE APPS

DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS

DataWarehousing

Hadoop/Spark

Streaming Data Collection

Machine Learning

Elastic Search

Virtual Desktops

Sharing & Collaboration

Corporate Email

Backup

Queuing & Notifications

Workflow

Search

Email

Transcoding

One-click App Deployment

Identity

Sync

Single Integrated Console

PushNotifications

DevOps Resource Management

Application Lifecycle Management

Containers

Triggers

Resource Templates

TECHNICAL & BUSINESS SUPPORT

Account Management

Support

Professional Services

Training & Certification

Security & Pricing Reports

Partner Ecosystem

Solutions Architects

MARKETPLACE

Business Apps

Business Intelligence

DatabasesDevOps Tools

NetworkingSecurity Storage

RegionsAvailability Zones

Points of Presence

INFRASTRUCTURE

CORE SERVICES

ComputeVMs, Auto-scaling, & Load Balancing

StorageObject, Blocks, Archival, Import/Export

DatabasesRelational, NoSQL, Caching, Migration

NetworkingVPC, DX, DNS

CDN

Access Control

Identity Management

Key Management & Storage

Monitoring & Logs

Assessment and reporting

Resource & Usage Auditing

SECURITY & COMPLIANCE

Configuration Compliance

Web application firewall

HYBRIDARCHITECTURE

Data Backups

Integrated App Deployments

DirectConnect

IdentityFederation

IntegratedResource Management

Integrated Networking

API Gateway

IoT

Rules Engine

Device Shadows

Device SDKs

Registry

Device Gateway

Streaming Data Analysis

Business Intelligence

MobileAnalytics

Take advantage of new computing models

Develop without

worrying about servers

to manage

Setup your code to run

in response to a

variety of triggers

Code is executed on

demand with

continuous scaling

Pay only for the time

used with sub-second

metering

Serverless architectures free you from managing infrastructure

AWS Lambda

MLBAM uses AWS Lambda to support the analysis of data feeds in MLB Statcast’s

metrics engine. It takes the raw data, cleans it up and conducts error detection, then

creates the metrics that bring more insights into plays; all within 12 seconds of a play.

Data warehousing for everyone

• Massively parallel, petabyte scale

• Fully managed

• $1000 per TB per year; 1/10th traditional costs

• Use your existing integration and BI tools

Faster, simpler, less expensive

Amazon Redshift

“Being able to explore near-real-time data improves our decision making massively. We

can make decisions based on what’s happening now rather than what happened three or

four days ago… Redshift is the engine that drives our decision-making: that’s how

important it is to us.” John O’Donovan – CTO, Financial Times

Act on information as it happensCapture, store, and analyze streaming data

Build custom applications that process

or analyze streaming data such as

real-time content recommendations.

Quickly load TBs per hour of

streaming data into the cloud for

applications such as social media

analysis or IoT.

Amazon Kinesis

Hearst Corporation sends clickstream data containing content and audience

information from over 250 digital properties with Amazon Kinesis to make

real-time content recommendations to maximize audience engagement.

Build for speed, build for scaleConsistent, single-digit millisecond latency NoSQL database at any scale

Highly Scalable Fully ManagedFast, Consistent Performance

Event-driven Programming Fine-grained Access Control Document & Key-Value Structures

Amazon DynamoDB

BMW built its new car-as-a-sensor service in only six months using

DynamoDB and other services. With AWS, it can adapt to rapidly changing

load requirements that can scale up and down by two orders of magnitude

within 24 hours and will process data from 100,000 cars by 2018.

BMW

Enterprise performance with open-source economics

Amazon RDS for Aurora

"With Alfresco on Amazon Aurora we scaled to 1 billion documents with a

throughput of 3 million per hour, which is 10 times faster than our MySQL

environment. It just works!" - John Newton, Founder and CTO of Alfresco.

Old World

Proprietary

Very expensive

Punitive licensing inhibits change

Limited flexibility

New World

Open-source

Cloud economics

Come and go as you please

Build on top of existing standards

Reduce Infrastructure Risk

OR

Move Fast

Stay Secure

AND

Move Fast

Stay Secure

Strengthen your security posture

Powerful native functionality and

tools at no additional charge

Over 30 global compliance

certifications and accreditations

Leverage security enhancements gleaned

from 1M+ customer experiences

Benefit from AWS industry leading

security teams 24/7, 365 days a year

Security infrastructure built to

satisfy military, global banks, and other

high-sensitivity organizations

“We work closely with AWS to

develop a security model, which we

believe enables us to operate more

securely in the public cloud than we

can in our own data centers.”

Rob Alexander - CIO, Capital One

Access a deep set of cloud security tools

Encryption

Key

Management

Service

CloudHSM Server-side

Encryption

Networking

Virtual

Private

Cloud

Web

Application

Firewall

Compliance

ConfigCloudTrailService

Catalog

Identity

IAM Active

Directory

Integration

SAML

Federation

More accreditations & certifications than anyone

ISO 9001

SOC 3

SOC 2

ISO 27001

ISO 27017

PCI DSS Level 1ISO 27018

SOC 1 / ISAE 3402

GxPHIPAA

ITAR

FERPA

FISMA, RMF, and DIACAP

FedRAMP

Section 508 / VPAT

DoD SRG Levels 2 & 4

FIPS 140-2

CJIS

Cloud Security Alliance

MPAA

NIST

MLPS Level 3

G-Cloud

IT-Grundschutz

MTCS Tier 3

IRAP Cyber Essentials Plus

The Forrester Wave™: Public Cloud Platform Service Providers' Security, Q4 2014

The Forrester Wave™ is copyrighted by Forrester Research, Inc.

Forrester and Forrester Wave™ are trademarks of Forrester

Research, Inc. The Forrester Wave™ is a graphical

representation of Forrester's call on a market and is plotted using

a detailed spreadsheet with exposed scores, weightings, and

comments. Forrester does not endorse any vendor, product, or

service depicted in the Forrester Wave. Information is based on

best available resources. Opinions reflect judgment at the time

and are subject to change.

Migrating existing

applications as

quickly as possible

Deploying new

applications to the

cloud by default

Cloud computing has become the new normal

AWS servers more than a million active customers every month in 190 countries.

Through customer obsession and an increasing pace of innovation,

AWS is the fastest technology vendor in history to reach a $10B run rate.

Global Enterprise Customers

General Electric Capital One BMW Coca-ColaJohnson &

Johnson Merck Nordstrom

The AWS Cloud

Eliminate costly technical debt and reallocate resources so you can deliver high-value, revenue-generating projects faster.

Innovate faster and solidify your competitive advantage by

merging startup agility with enterprise experience and resources.

Reduce risk by focusing resources dedicated to security, compliance

and availability to the most important areas of your business.

"AWS is our trusted partner that is going to run our company for the next 140 years.”

Jim Fowler – CIO, General Electric

Journey To The Cloud

Your recommended 1st 90 days

Create Cloud ‘Minimum Viable

product’

Create ‘Cloud Centre of

Excellence’

Get Proof-of-Concepts and Early adopters onto platform ASAP

Iterative development

Use continuous feedback and cycles of learning to develop MVP

Tiger team of IT and business SMEs to plan, develop and build cloud capability

Critical to delivering value ASAP

Hold Cloud Discovery Workshop

AWS Account Team, Executive Sponsor, Key Business Stakeholders, IT Leadership Build out your initial cloud

capability

Create Cloud Operations Model,

Business Case & Roadmap

• Use the AWS CAF to guide your planning

• Understand Business Drivers, expected outcomes and current environment

• Overview of AWS services & identification of POC workloads

• Identify AWS services and partners to accelerate adoption

• Roadmap to establishing AWS cloud foundation

• Creates and drives a compelling vision and business case for the adoption and use of cloud capabilities

• Minimal set of AWS capabilities required to deliver clear business value

• Creation of the Cloud Operating Model, Business Case and Transformation Roadmap

An example Customer cloud journey…

1.0 MVP Month 0-3 1.1 Iteration-1 Month 4-6 1.2 Iteration-2 Month 7-9

Platform Build

SDLC

CCoE

Application Migration(Business risk appetite)

Demonstrate high value apps on

AWS

Network, IAM & Security

Financial Reporting

Basic EC2, RDS, EBS Templates

Standard Pipelines & Developer Tools

Standard Cloud SOE

AMI Baking Process Standard

Release, Change, Event Management

Self-Service Service Catalog

Move simple, low-risk apps

Non-critical apps move using CI/CD

Critical apps move using CI/CD

Legacy apps move using lift & shift

SDLC Security, Resilience & Compliance

Production ITIL workflow automation

Incident, Problem, Management

Production Assurance

Testing

Value

Time

Usage spike as Self-Service becomes available

Thank You

Appendix

Fully-Featured

Compute

Single-Tenant

Compute

Bring Your Own

Image/License

Simultaneous, Self-Service

Provisioning of Many VMs

Integration with Existing

Management Tools

Massive Scale

Import / Export

Integrated

Networking

Isolated Network

Across Regions

Fully Isolated

Network Posture

DNS-Based Global

Load Balancing

Network Forensic

Tools

Web Application

Firewall

Isolated Network

within Region

Private Connections from

Your DC to AWS

Network

Performance Tiers

Global Content

Delivery Network

Common Controls for

Security & Access

Security Info & Event

Management (SIEM) Integration

Provider-Enabled

Encryption Services

Centralized Key

Management

Automated Security

Assessment

Rich, Role-Based

Access Controls

Hardware Security

Module (HSM) Support

Active Directory (AD)

Integration / AD-aaS

Track Resource

Inventory and Changes

Data Integration &

Lifecycle Mgmt

Bulk Object Delete and

Data Lifecycle Mgmt Policies

Customer Ownership

Of Data

Many Scalable

Database Engines

Data

Warehouse

Data

Archival

Simple Import of

Massive Data Amounts

Customer Control

Over Data Locale

Elastic File

System

Database Migration

and Conversion Tools

Gateway – Cached

Volumes

Customer

Datacenter

AWS

Resource &

Deployment Mgmt

Create and Standardize

on Best Practices

Automate Operations

Management

Release Software

Using Continuous Delivery

Monitor Resources

And Applications

Centralize and Simplify

Software Deployments

Build, Publish

and Manage APIs

Managed Source

Control

Integration with Existing

Management Tools

Deploy however you like

Technical & Business Support

Hybrid Architecture

Application Marketplace

AnalyticsApplication

ServicesMobile Services

Development & Operations

Internet of Things

Enterprise Applications

Security & Compliance

Core Services

Infrastructure

Gartner 2015 Magic Quadrant for Cloud Infrastructure as a Service

Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, May 19, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.