PowerPoint Presentation

The New World And How You Should Respond: 3. Production Mike Clear

Here to talk about the how we can work with clients on the production of performance content1

INTRODUCING THE CONTENT PRACTICE

CONTENTPERFORMANCE DATA AND TECHANALYTICSTRADING BUSINESS DEVELOPMENTBUSINESS TRANSFORMATION

PRODUCTION CAPABILITY

Vlogger videosMedia Partner ContentSports content rightsInteractive infographicsLive Event VideoNative Social ContentOffsite SEO CopyEditorialEmail contentUtility ToolsHow To VideoLanding PagesInfluencer ContentBrand StorytellingPerformance-led ContentTraditional AdvertisingOnsite SEO Copy

Lead Gen Content

THE SUPER PRODUCER

1. FAST ACTIVATION PROCESS

Great Ideas at the heart of performance content

Zenith Open process

Ideas from anywhere

48 hrs from brief to activation

2. SELECTION OFPRODUCTION PARTNER

Bespoke Team: Fast, quick responsive content

Production company: More spectacular branded content

Media Partner credible creator with access to the right audience

4. EDITORIAL CALENDAR & OPTIMISATION

Managing what will be delivered when

Running Editorial Meeting before production

Including SEO insights 3. AGILE PRODUCTION MANAGEMENT

Manage all stakeholders: not just client & production partner but also other agencies

Costs, timings and workflow kept on track

Measuring success

Optimising next iteration to continually improve

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SUPER PRODUCER IN ACTION: FAST

1. FAST ACTIVATION PROCESS

Great Ideas at the heart of performance content

Zenith Open process

Ideas from anywhere

48 hrs from brief to activation

2. SELECTION OFPRODUCTION PARTNER

Bespoke Team: Fast, quick responsive content

Production company: More spectacular branded content

Media Partner credible creator with access to the right audience

4. EDITORIAL CALENDAR & OPTIMISATION

Managing what will be delivered when

Running Editorial Meeting before production

Including SEO insights 3. AGILE PRODUCTION MANAGEMENT

Manage all stakeholders: not just client & production partner but also other agencies

Costs, timings and workflow kept on track

Measuring success

Optimising next iteration to continually improve

5

SUPER PRODUCER IN ACTION: THE RIGHT PARTNER

1. FAST ACTIVATION PROCESS

Great Ideas at the heart of performance content

Zenith Open process

Ideas from anywhere

48 hrs from brief to activation

2. SELECTION OFPRODUCTION PARTNER

Bespoke Team: Fast, quick responsive content

Production company: More spectacular branded content

Media Partner credible creator with access to the right audience

4. EDITORIAL CALENDAR & OPTIMISATION

Managing what will be delivered when

Running Editorial Meeting before production

Including SEO insights 3. AGILE PRODUCTION MANAGEMENT

Manage all stakeholders: not just client & production partner but also other agencies

Costs, timings and workflow kept on track

Measuring success

Optimising next iteration to continually improve

6

SUPER PRODUCER IN ACTION: ONE POINT OF CONTACT

1. FAST ACTIVATION PROCESS

Great Ideas at the heart of performance content

Zenith Open process

Ideas from anywhere

48 hrs from brief to activation

2. SELECTION OFPRODUCTION PARTNER

Bespoke Team: Fast, quick responsive content

Production company: More spectacular branded content

Media Partner credible creator with access to the right audience

4. EDITORIAL CALENDAR & OPTIMISATION

Managing what will be delivered when

Running Editorial Meeting before production

Including SEO insights 3. AGILE PRODUCTION MANAGEMENT

Manage all stakeholders: not just client & production partner but also other agencies

Costs, timings and workflow kept on track

Measuring success

Optimising next iteration to continually improve

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SUPER PRODUCER IN ACTION: OPTIMISED MANAGEMENT

IDENTIFYING SUCCESSFUL ASSETS

SPECIFIC CREATIVE IMPROVEMENTS

CATEGORY LEADING PERFORMANCEYouTube MetricCategory BenchmarkProduct TVCBest Moneyclip View Rate15-25%21%45%Completion Rate5-30%21%36%Cost per View0.070.060.03

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INTEGRATED TEAM

PRODUCTION STUDIO CREATING BROAD RANGE OF ASSETS BUILD DEVELOPERLanding PagesAppsWidgetsBasic Web BuildsUser Experience/CRO VIDEO PREDATOREditingAnimationFilm Making DESIGN/STILLSGRAPHIC DESIGNERInfographicsPage DesignSocial ContentBannersDynamic CreativeMotion Graphic AssetsTRANSCREATIONPUBLICIS PARTNER CREATIVE CREATIVE WRITERSCOPY WRITERSArticlesCopy WritingCreative Ideation

KEY TAKEAWAYS

1. FAST ACTIVATION PROCESS

Great Ideas at the heart of performance content

Zenith Open process

Ideas from anywhere

48 hrs from brief to activation

2. SELECTION OFPRODUCTION PARTNER

Bespoke Team: Fast, quick responsive content

Production company: More spectacular branded content

Media Partner credible creator with access to the right audience

4. EDITORIAL CALENDAR & OPTIMISATION

Managing what will be delivered when

Running Editorial Meeting before production

Including SEO insights 3. AGILE PRODUCTION MANAGEMENT

Manage all stakeholders: not just client & production partner but also other agencies

Costs, timings and workflow kept on track

Measuring success

Optimising next iteration to continually improve

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