The NEXT Convergence of Enterprise Communication….

tom comer

Unified Communications Specialist

Objectives & Caveats

Objectives Provide an overview of UC… Engage in a Dialogue

Caveats Information is based on Seminars, www.

and Product Documentation, Customers

Education and Collaboration• You and Me!

Agenda

What is this New Convergence – UC Overview of Players & Approaches

Cisco Microsoft / IBM Avaya

Test Drive My Desktop The Value of UC

UC…. CEBP What Next?

New Technologies…….New Applications

IP Telephony

CEBP

SOA

Presence

Instant Messaging

Wireless LAN

IP MessagingQOS

UM / UC

J2me

SIP /CSTA

email

CRM

Audio / Web Conferencing

What is UC ?

“Unified communications” defines the establishment of an integrated set of user interfaces for all communications services. It further defines the integration of both real-time and non-real-time communications services to bring context and presence to the communications environment

Unifying communications services and applications sets the stage for an organization to implement communications-enabled business processes, whereby business events and business process applications can directly create communications sessions or distribute information via voice, text and even video services.

What is UC ?

“Unified communications is more than just an emerging IP application it represents a new generation of sophisticated applications and services not previously available. Unified communications based on SIP ties together multimedia and collaboration applications onto a single platform

IP Telephony

CEBPSOA

PresenceInstant Messaging

IP Messaging

UM / UC

SIP /CSTAemail

CRM

Audio / Web Conferencing

Speech Video

UC Bringing it all Together

The Right Resource at the Right Time

Mobility Real Time Conf & Collaboration

Personal Assistant

Messaging

Rules, Permissions, Presence, Priorities

UC Players and Approaches

Cisco – Applications in the Network Microsoft – Applications at the Desktop

SIP Based

Avaya – Telephony (Communications based) Open standards based

UC Players and Approaches

Cisco – The Network is the Platform Systems Approach that integrates Cisco UC

within a Cisco Intelligent Network “Embedded” in the Network Single Primary Vendor Approach

Cisco Approach

Single Vendor Approach Cisco Unified Communications Manager Cisco Unified Personal Communicator Cisco IP Communicator Cisco Unified Call Connector for Microsoft Cisco Unified Video Advantage Cisco Unified Meeting Place

UC Players - Cisco

Figure 1. The Benefits of Deploying Cisco Unified Communications within a Cisco Intelligent Network

                                                                            

UC Players and ApproachesMicrosoft

Focus on Desktop Applications Leveraging IM, Presence, Voice, Web Collaboration MsExchange 2007, Ms OCS 2007, Ms Office 2007

• 400 Million Seats of MsOffice UC Designed to Require Other Ms Server Apps

Microsoft OCS 2007 Embedding Telephony Support in OCS

• SIP / (CSTA) Enterprise Presence, IM Built on Ms .NET Architecture Need Gateway and Telephony Partners

Unified Messaging Conferencing Expanding VOIP

IM and Presence

E-mail and Calendar

Common Directory

Microsoft UC Product Portfolio

Microsoft Office Communications Server 2007

OCS 2007 Empowers the Desktop Enables Real Time Communication VOIP Telephony Provides Speech Server (IVR) Live Meeting Presence & IM

Group IMEnhanced presenceImproved scalability, security, compliance, and manageability

Ad-hoc and scheduled online meeting capabilities1:1 or multiparty IP audio and video conversations/meetingsRoundTable with panoramic view of room

Communicator as the phonePresence-enabled IP phone experienceControl of the desktop phone

EnhancedEnhancedVoIPVoIP

Multi-Party Multi-Party On-Premise On-Premise ConferencingConferencing

Enhanced Enhanced Enterprise Enterprise IMIM

Office Communication Server 2007 - Investment Themes

tdm pbx integration through media gateway

Client Application Enables real time communication

• supports SIP/CSTA TR87

Integrates with LCS/MOC/Exchange/Outlook/Office/Live Meeting

Enterprise VOIP Softphone• required telephony CAL $

MOC Web Access• only IM and Presence

Communication Applications: Telephony Integration

• Supports CSTA for SIP phone User Agent• Supports ECMA-269 subset of Computer

Supported Telecommunications Apps (CSTA)

Acts both a Remote Call Controller (RCC) and an IP Phone

Signaling between MOC and LCS is SIP MOC integrates to the PBX via SIP for call

control

CSTA 17 PBX Phone Control Services

make call answer call clear connection deflect call hold call retrieve call consultation call single step transfer transfer (blind)

conference alternate call generate digits

(DTMF) reconnect call set do not disturb get forwarding get do not disturb

UC Players and Approaches

IBM – Desktop Based Sametime extensible model – (API)

• Telephony vendors develop call control• Standard Call Control Interface TCSPI

(telephony conferencing service provider interface)

Support for Different O/S – MsWindows, RedHat Linux, Sun Solaris, IBM Lotus

Sametime is built on Open Source Eclipse Using Partners for Telephony

UC Players and Approaches

Avaya- Converged Communications Server…Enabling Applications Open Standards Based Foundation in Reliable Telephony and

Messaging Designed to Integrate with Other UC Players

and their Applications

UC Players and Approaches

… Enabling Applications IP Telephony (SIP Support) IP Messaging Audio Conferencing Web Conferencing Video Conferencing Mobility with OneX Mobile OneX Speech Access (UCC) OneX Desktop (Microsoft and IBM) Portal Access to UC Applications Application Enablement Server CEBP

Unified Messaging

Speech Access

Web, VideoConferencing

Market Trends Drive Convergence for the UserA New Market, Unified Communications Emerges

Audio, Video, Web

conferencing

Mobility

Email & PIM

InstantMessaging,Presence

IP TelephonyPresence

Unified Communications

Communications-enabling Microsoft Solutions

Click-to-call or conference from MOC, MS Smart Tags and Office

Integrated Web/Audio Conferencing (LiveMeeting and MOC)

Avaya Softphone plug-in for MOC

Avaya Integrator for Outlook

MM Support for MsExchange 2007

Support for Windows Mobile 5

Speech Access Support for OutlookContacts, Schedule, Email,

Federated Presencedesktop/mobile/telephony Aggregated presence

Available Now

Future

“Click to Communicate” through MsOCS

Two Options Server based telephony integration

No additional software beyond MOC required on local PC

Implements TR/87 (CSTA/SIP) gateway on AE Services 4.0 Server

Call control from within MOC MOC and phone presence synchronization Missed call email notification

Client side integration IP Softphone on local PC includes TR/87 gateway to

connect to LCS. Call control from within MOC MOC and phone presence synchronization Missed call email notification Additional Avaya telephony functions available within

MOC

26© 2006 Avaya Inc. All rights reserved.Avaya – Proprietary & Confidential. For Limited Internal Distribution. The information contained in this document may not be distributed or reproduced, in whole or in part.

Communicator will be on PC Corporate IM is driving

Avaya Provides Telephony Connection

Click to Call in MOC, SmartTags Escalate IM to call, Conference Phone & MOC stay in synch

Presence is shared Support for 17 functions (CSTA)

Avaya Brings Enterprise Telephony to Communicator

Additional Avaya Functions provided as extensions to Office Communicator on tabbed UI

Application Enablement Service (AES)Existing Avaya Support for the Microsoft Desktop

Existing Desktop integration:Click to dial from MOC

Dial from other desktop applications through TAPI

Contact screen-pops on incoming call

Call log integration into Outlook journal

IBM’s Productivity ApplicationsBuild on the Avaya Foundation…

…Maximizing the Value of Your Office Applicationsand Your Communications Platforms

…Maximizing the Value of Your Office Applicationsand Your Communications Platforms

Avaya MeetingExchange

Avaya MeetingExchange

Avaya ModularMessaging

Avaya ModularMessaging

Telephony IntegrationAvaya Telephony & Lotus Sametime

“Click to Call” from Sametime 7.5 Places call via Avaya IP Softphone 6.0 Control desktop, home, mobile phone, or talk

through PC Easy access to all Avaya telephony features:

Conferencing, Video, Extend to Cellular Integrated Telephony & IM Presence – 2H07 Call Control in Lotus Sametime – 2H07

Customer Value Quicker, more intelligent access to colleagues /

greater efficiency Automatic search and phone number dialing Remote workers can place calls as though on

corporate phone network Lower phone bills Enhances Sametime capability for IBM customers

deploying Sametime for corporate IM

Agenda

What is this New Convergence – UC Overview of Players & Approaches

Cisco Microsoft / IBM Avaya

Test Drive My Desktop The Value of UC

UC…. CEBP What Next?

UC Demo

Test Drive my Desktop MM with MsExchange Store IPSoftphone 6.0 MOC integration Avaya Integrator for Outlook OneX Speech

The Benefits of UC

Improved User Interface to Applications Speech Access to Data Applications Presence Capability to Locate Others as

Needed Group Presence to Facilitate Collaboration Reduced Message Tag Advanced Conferencing Capabilities

Unified Communications….Intelligent Communications

Intelligent Communications

Better Business Agility

Improved Customer Satisfaction

Faster Problem Solving

Customer Examples

Intelligent Communications….CEBP

Faster Response Times Reduce Operational

Latency Increased Proactive

Response Competitive Advantage

Event Driven Processor Advisory Notify & Response Notify & Conf

How do I Prepare my Enterprise?

Focus on UC not as a Product(s) Focus on Business Processes Identify the Gaps in Communications

41% of business employees are now “mobile”

What isn’t working What could be working better

Questions and Answers

SIP

/SIM

PLE

uaC

ST

A

(CS

TA

ove

r S

IP)

Microsoft LCS 2005 - or

Microsoft OCS 2007

Microsoft Reference Model Implements SIP/CSTA

(TR/87) gateway on AE Services 4.0 Server

Desktop Call Control MOC can control phone Use phone and MOC is

updated

Server Solution = no local software required. Can use MOC alone

Optionally, can add IP Softphone on PC Shared Control Telecommuter RoadWarrior

Cell Phones(EC500)

TDM / Analog

H.323

Avaya CM

uaCSTA (CSTA over SIP)

Avaya CTI

MOC Integration – Server

AE Services 4.0

Avaya protocol

SIP

/SIM

PLE

uaC

ST

A

(CS

TA

ove

r S

IP)

Microsoft LCS 2005 - or

Microsoft OCS 2007

Cell Phones(EC500)

TDM / Analog

H.323

Avaya CM

IP Softphone - OCS integration

uaC

ST

A

(CS

TA

ove

r S

IP)

Avaya protocol

SIP/CSTA gateway on local Windows client

Part of upcoming release of IP Softphone 6.0 Softphone can be hidden

Desktop Call Control MOC can control phone Use phone and MOC is

updated

Added Avaya features on MOC tabs – beyond TR/87

Requires small server applet (can be on LCS server)

Client side solution

OCS 2007 Architecture

MOC Architecture

Call routing between Communications Server and

Exchange Server

Avaya Brings Desktop to Windows Mobile

Rich and Thin Avaya Clients

Microsoft LCS/OC Integration

One Number Access

Rich Avaya Feature Set

Expanding Set of Supported Phones, PDAs

– Nokia S60 v2.x phones

– 66xx, 3230, 7610

– Nokia Series 80 like 9300

– Windows Mobile 5 PPC