The Next Internet Revolution

Adrian KinderisChief Executive AusRegistry International@adriankinderis

What’s a domain name?

google.com

google.com.au

Revolution

The way we navigate our way through the internet will be very different tomorrow.

Domain Names.The obvious choice.

It’s all about to change.

Finally.After 25 years.Domain names are evolving.

Creating a new frontier of digital real estate.

New Top-Level Domains Beyond.com

Who?

Why? Competition, Choice, Freedom

What? A slice of Internet Real Estate

When? Qtr 3, 2011

.brand

x5.bmw.bmw dealers.bmw

Protection & Control

Greater relevance.Greater choice. Greater control.Greater recall.

.when

Price to secure .anything

Three costs:• Application costs ~$185k• Consultant costs – Per case basis • Registry Costs – Per case basis

Questions?@adriankinderis