the north face final deck
DESCRIPTION
TRANSCRIPT
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• Large mesh pockets• Main compartment with universal padded sleeve and
hydration port• Laminated back panel with breathable mesh• Small mesh pocket on shoulder strap• Tuck-away hipbelt• Small stash pocket with water-resistant zip on front• Front compartment with organizer• Dual mesh, side water bottle pockets with
reinforcement• Reflective hits
Feature 1: “BackSaver” bottom panel
Benefit 1: Feeling Pampered, luxurious, comfortable and healthy
Feature 2: GORE-TEX® waterproof fabric
Benefit 2: Feeling safe and protected, confident and assured.
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Who is our Target
Market?
• Target: Male/Female Outdoor sports enthusiasts, Students with average income– Primary: 17-25 (17-19) Parents are mostly the buying
decision makers– Secondary: 26-34
• Position: …
– To Men and Women ages 17-25, The North Face backpack is a piece of equipment/luggage that will make you feel secure, relaxed and confident when on that expedition because our backpacks are equipped with an innovative “backsaver” bottom panel and GORE-TEX waterproof fabric. You can rely on us.
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The North Face
• Backpackers Backpack with wheels!
• Able to roll or carry it making it easier for
everyone
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Cross-promotion
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Step
through that
door and
Explore
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Store Coupons Receive 5% of any Northface
backpack when you buy it at Dick’s
sporting goods. Sign up for a Dick’s sporting goods
credit card and sign up for Northface
promotional emails and receive 10% of
any Northface backpack.