the novelty value matrix
TRANSCRIPT
The Novelty-Value MatrixWhere do you want to be?
ValueThe difference between the tangible and
intangible benefits and the tangible and intangible costs of a an offering.
Defined by the user/customer/patient/stakeholder
What you think is not relevant
old
new
No new value 10 x value
Waste of time
A solution looking for a problemDisruptive innovation
Incremental innovation
improvement
tinkering