1.space matrix + value chain

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    STRATEGIC TOOLS:

    Presented to: Dr. Amir Raslan

    Presented By:

    Emran Bin Ismail G1317529

    Abdirisak Mohamed Ali G1235995

    Amir Syafiq Bin NOORDIN G1311181

    Abdulalim Tahir G1324365

    1. Space Matrix Tool2. Value Chain Analysis

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    The SPACE matrixis a management tool used to analyze a compan

    determine what type of a strategy a company should undertake.

    INTRODU TION

    Why we use: The SPACE matrixis a management tool used to analyzused to determine what type of a strategy a company should undeused also as a basis for other analyses, such as the SWOT analysis, BCindustry analysis, or assessing strategic alternatives (IE matrix)

    When to use it: It is used during strategic formulation

    Best to use when finding the competitive position of an organizat

    The SPACE matrix is broken down to four quadrants where each qudifferent type or a nature of a strategy:

    1. Aggressive 2. Conservative 3. Defensive

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    Financial Strength (FS)

    Return on Investment

    Leverage

    Liquidity

    Working Capital

    Cash Flow

    Ease of market exit

    Risk involved in business

    Competitive Advantage (CA)

    Market share

    Product quality

    Product life cycle

    Customer loyalty

    Competitions capacity utilization

    Technological know-how

    Control over suppliers &

    distributors

    Environmental stability (ES)

    Technological changes

    Rate of inflation

    Demand variability

    Price range of competing products

    Barriers to entry into market

    Competitive pressure

    Price elasticity of demand

    Industry Strength (IS)

    Growth potential

    Profit potential

    Financial stability

    Technological know

    Resource utilization

    Capital intensity

    East of entry into ma

    Productivity, capac

    Important dorganizations

    po

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    OMalley, Ouellette, Plourde, & Roy 2009

    McDonalds SPACE Matrix

    FS

    +6

    +1

    +5

    +4+3

    +2

    -6

    -5

    -4

    -3

    -2

    -1-6 -5 -4 -3 -2 -1 +1 +2 +3 +4 +5

    ES

    CA

    Conservative Aggressive

    Defensive Competitive

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    CONCLUSIONSPACE MATRIX TOOL

    Strategic Position and Action Evaluation (SPACE) Matrix

    Variables from Internal Factor Evaluation (IFE) External Factor Evamatrix.

    Depending on the particular environment, strategies will be deve

    Penetration, development, diversification and etc..

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    It describes the activities that take place in a business and relate

    an analysis of the competitive strength of the business.could be grouped under two headings:

    (1) Primary Activities- those that are directly concerned with cre

    delivering a product (e.g. component assembly)(2) Support Activities, they are not directly involved in productio

    increase effectiveness or efficiency (e.g. human resource mana

    Advantages:

    Increase your competitiveness

    Reduce your costs

    Improve your market share

    Bottom Line - improve

    overall profitability!

    2ndTOOL:

    Value Chain An

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    COMPANY VALUE CHAIN

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    PRIMARY

    ACTIVITIES

    AND COSTS

    Inbound Logistics-selection ofcontractors

    -materialprocurements

    Operations-BPA approval

    -Construction

    Marketing andSales-Promotion-Roadshow-SalesAdministration

    OutboundLogistics-Quality check-CCC-HOVP

    ServComman

    -DefProjerepo

    SUPPORTACTIVITIES

    AND COSTS

    PRODUCT DEVELOPMENT, IT, INNOVATION, SYSTEM DEVELOPMENT (PMO)

    HUMAN RESOURCE MANAGEMENT (COMPENSATION, TALENT MANAGEMENT)

    GENERAL ADMINISTRATION (SPACE PLANNING, CORPORATE COMMUNICATION

    COMPANY VALUE CHAIN

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    Performing a Value Chain Analysis

    To gain a differentiation advantage: Identify the value creating activities for the customer, and focus on the specific actions

    Evaluate the differentiation strategies to improve value to the customer

    Identify the best differentiation method that is sustainable long term

    To gain a cost advantage:

    Determine the primary activity of the company, and all the support activities performed

    Look at each activity at all value chains

    Analyze how the work is done surrounding every separate activity, and identify how it ad

    Rank each activity in terms of relative importance to the total cost of the product

    Investigate all of the costs of producing the product

    Identify all of the cost drivers, for every activity.

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    CONCLUSIONIntroduction

    -Background

    Usage

    Application

    Conclusion