the nutrition algorithm Helping people eat healthy for less money.

MIT/Harvard Team @HealthHack2015

the nutrition algorithm

It’s hard to eat a healthy diet.

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69%  of  adults  are  overweight  in  the  US    

88%  of  adults  are  health  illiterate    

86%  of  physicians  do  not  feel  qualified  to  offer  nutri6onal  counseling    Healthy  food  is  more  expensive.  

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the nutrition algorithm

the nutrition algorithm

Nutrition

Affordability

the nutrition algorithm

Status  Quo  

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Competitive Position

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The app will always be free for users Our Community of Users

•  Subscription model •  Brand strength •  Network effects

Our Partners

Business Model

the nutrition algorithm

•  Target women, 30-40 years old •  Start at universities (Harvard/MIT)

•  Post flyers in fitness/weight loss locations

•  Word-of-mouth and social media

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Year 1

•  Target broader population •  Start partnerships with grocery stores and hospitals

•  Generate revenue from user data •  Make the app integrated with existing technology

Year 2+

Market Strategy

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Prospective Partners and Users

the nutrition algorithm Helping people eat healthy for less money.

MIT/Harvard Team @HealthHack2015