the odette business review

WINDSOR – A team of senior market-ing students at the Odette School of Business at the University of Windsor met with Managers at Maple Leaf Sports and Entertainment (MLSE) at their head office in December. The team presented a detailed proposal on how MLSE can use Toronto Maple Leaf fan loyalty to enhance Toronto Raptor revenues.

The team of nine included seven 4th year BComm students, a 3rd year BComm student and a 3rd year Liberal and Pro-fessional Studies. Odette Dean Allan Conway, Marketing Professor Dave Bussière and Lancer Basketball Coach Chantal Vallée also attended. The MLSE management team included individuals from Sales, Marketing, Partnerships, and Research & Analytics.

“Our research question focused on in-creasing the overlap between Leaf and Raptors fans,” explains Katrina Wasy-luk. “This required us to do extensive

research into fan demographics. We needed to truly understand their current positioning.”

The team also undertook research into similar organizations to MLSE. “One of the interesting things about MLSE is that they have multiple teams – Leafs, Rap-tors, Toronto FC, Marlies and the new Raptor 905 development league team – so we looked for other North American multi-team organizations to understand the current and potential landscape,” explains Sierra Mariani. As such, the team researched the activities of organi-zations in Detroit, Buffalo, Los Angeles and New York City.

“We were also able to tap in to a major dataset that allowed us to determine de-mographic and psychographic attributes of regular basketball website users. This helped us pinpoint the target market even more precisely,” explains Julia Blasl.

Odette Team Develops Marketing Proposal for Toronto Raptors

Finance Team Ranked First in Canada at International Trading Competition

FRIDAY, APRIL 15, 2016UNIVERSITY OF WINDSOR

CONTINUED NEXT PAGE

TORONTO -- A team of undergraduate finance students from the University of Windsor’s Odette School of Business recently walked away with top honours among 300 student traders from around the world, during the 12th annual Rot-man International Trading Competition at the University of Toronto’s Rotman School of Management.

The team, managed by Dr. Erdal Gunay, a Finance Professor and Director of the Odette Financial Markets Lab, placed first among Canadian schools, second among North American schools and third in the world among undergradu-ate and graduate students.

“They brought the difficulty level of the competition up this year which made it more challenging for all the teams,” says team leader Andrew Atkins, the only vet-eran member of the team. “RITC is the world’s largest trading simulation, so by doing well here we know that we’re get-ting top-level education at Odette. It re-ally validates our program and the kinds of skills we are developing.”

Dr. Gunay says the introduction of a course in trading this past fall not only helped to teach the vital skills needed for the Odette team to shine on a world-wide scale, but brought together a team

The Odette Team outside MLSE Head Office: Tatyana Francic, Dave Bussière, Julia Blasl, Sierra Mariani, Mark Teffer, Katrina Wasyluk, Clark Grace, Marco Lot and Chantel Wasyluk

Business professor Erdal Gunay talks over trading strategies with team members Ziliang Jiang, Andrew Atkins, Gianluca Tucci and Dylon Shepley. CONTINUED NEXT PAGE

RAPTORS PROJECT (Continued)

STUDENT FINANCE TEAM (Continued)

The team anchored their final recommendations on core consumer behavior attitude change theories: bal-ance theory and social judgement theory. Interestingly, the MLSE team noted that the concepts that underline Balance Theory were very similar to a model devel-oped and used by MLSE.

In preparation for the actual action plan, the team pre-pared social media trend analysis reports for Facebook, Instagram, Twitter and LinkedIn.

Mark Grace notes that one of the key benefits of the project was that it forced them to develop a complete marketing plan for an actual customer: “We based our proposal on in-depth quantitative and qualitative re-search, consumer behaviour theory, knowledge of the

organization and a focus on achievable incremental ac-tion.”

Marco Lot agreed, “In the end, the MLSE team agreed that our proposal had highlighted an opportunity that they had failed to see, and that it was an actionable plan. More importantly, while our emphasis was on the Leafs-Raptors link, the foundation of our proposal is extendable to the other teams in the MLSE portfolio.

The team was also given a tour of the Air Canada Cen-tre facilities, attended a Raptors game and were given Raptor’s scarves designed by Raptor mega-fan Drake.

The project was part of a Marketing Tactics and Analy-sis class taught by Dr. Dave Bussière.

of four students dedicated to an unprecedented per-formance.

“The key is that these individuals worked very well together,” Gunay says. “They’re all different but they bring their talent and skills and hard work to the table. They joke around and they’re friends but they have success because each of them has something they are very good at.”

The team says that they were fortunate to have a vet-eran in Atkins, whom they credit with building team strategy with sound judgement. Other team members include Dylon Shepley, who is noted for his calmness under pressure; Gianluca Tucci, who brought real-life trading experiences from internships at Suncor and

Scotia Capital and an intuitive ability to analyze the markets; and the focus and intelligence of Ziliang Jiang.

The competition took place in the Rotman Trading Lab and included such activities as electronic and outcry trading, as well as seminars with industry practitioners.

“This competition and the preparation involved is an-other way in which Odette students develop important real-world skills, in this case readying them for success-ful careers in financially based occupations,” says Allan Conway, dean of the Odette School of Business. “These students have really shown that dedication and team-work paired with excellent faculty leadership is the key to outstanding learning.”

Odette Business ReviewIn partnership with the Windsor Star, students at the University of Windsor’s Odette School of Business have taken the lead on this special edi-tion newspaper highlighting the Odette experi-ence. The project team consisted of two classes within the Odette School of Business, sales management and advertising management, run by marketing professor Dave Bussière.

Editors: Danielle Gifford, Taylor Lanoie.

The sales management class took on the task of selling advertising space to local businesses within the Windsor/Essex region. This gave each student an opportunity to gain valuable real-life experience in the world of sales. The student sales force consisted of:

The advertising management class was respon-sible for gathering information for, and writ-ing/editing each article as well as creating the overall design and layout of this special edition newspaper. The student writer/design team con-sisted of:

Constance BachelinAdam BoismierMia CuffaroPeter DucharmeJoe EspositoDanielle GiffordClark GraceCody HochreiterMaaya KaulMarco LotLaura-Lee MaloneyJeffrey MassonAndrew MeingastTong Meng

Dylan NashDaniel PageauLouis PolyzoisAbigail PykeErika SanbornHunza ShahKurvin SoobrayenSid SpanoTaylor StubbertKirsten ThompsonBonnie TonChantel WasylukKatrina Wasyluk

Constance BachelinCarson BurrellDanielle GiffordJohn LamTaylor LanoieHaris LepuzanovicDaniel MaillouxLaura-Lee Maloney

John-Michael MartinsAndrew MeingastTong MengDylan NashHunza ShahKurvin Soobrayen

Bonnie Ton

ODETTE BUSINESS REVIEW APRIL 20162

Mark Teffer presents the competitive analysis to the MLSE managers.

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BY A N D R EW M E I N G A S T,

B C O M M 2 0 1 6

WINDSOR -- The Odette School of Business offers in-coming undergraduate stu-dents the chance to participate in a one-on-one mentorship program called H.O.U.S.E. -- Helping Odette Undergraduate Students Excel. Mentorship begins in first year, but the re-lationships last throughout the entirety of their undergradu-ate degree. The program was developed to help students transition from high school to university with ease, as well as to increase the retention rate of students at Odette. Currently, 61% of first year business stu-dents reach out to their mentor on an on-going basis for any questions and concerns that may arise.

The program was developed four years ago by the Odette Commerce Society and was modeled after similar pro-grams that were being imple-mented throughout the United States. The main purpose of the program at the time was to increase student involvement, yet it has grown into so much more. Odette has seen an in-crease in retention as well as student involvement since this program was implemented in 2012.

Kerry-Ann Gray, Assistant Dean of Student Success & Alumni, says, “The H.O.U.S.E. mentorship program is one of the main factors contributing to the increasing rate of retention at the Odette School of Busi-ness. H.O.U.S.E. also creates the opportunity for all business students to find success both academically as well as in the community.”

Incoming first years are matched with upper year stu-dents before school starts. Initial contact is made over the summer, and when the students arrive on campus for orientation, there is a welcom-ing face waiting to greet them. The mentors have answers to many questions first year busi-ness student may have; helping first year students begin this new chapter of their lives and enhancing their overall Odette experience.

Moneek Ashat, a first year student, commented on her experience: “The H.O.U.S.E. program helped me with my transition from high school to university. My mentor was in-credible. She has been continu-ously supporting me, whether it’s personal or academic help. She has become a fantastic friend and role model.”

Being a H.O.U.S.E. mentor also has many rewards. A stu-

dent can sign up to be a mentor at the beginning of their sec-ond year and can stay a mentor throughout all years of univer-sity. Professional development is provided to these mentors on a monthly basis to help de-velop leadership skills, verbal and written communication, as well as an understanding of cultural diversity in our com-munity.

Radha Patel, Student Success Coordinator and H.O.U.S.E program facilitator says, “Many H.O.U.S.E. mentors have told me that because of H.O.U.S.E., they can now answer interview questions more effectively. This is due to the fact that these mentors have leadership expe-riences and develop transfer-able skills through their role as well as through the profession-al development that is provided to them.”

Kerianne Ndimubandi is a sec-ond year student who is now a H.O.U.S.E. mentor solely due to the relationship she cre-ated with her mentor in first year. This is what she had to say about the program: “My mentor has been a wonder-ful support in my transition to university life by constantly reaching out to me to talk about anything that’s going on. She provides great advice as well as encouragement that are certainty appreciated for when things can get tough. It is awe-some to have someone that can guide you through this crazy new lifestyle.”

A Student-Run Initiative Eases Transition to University

From your house to OUR H.O.U.S.E.

H.O.U.S.E. volunteers during Odette student orientation.

The Odyssey Award recognizes alumni in the early stages of theircareer (up to 12 years after graduation) and have made an impact on theircommunity, the University of Windsor or who have made a significant orinnovative achievement in their personal or professional lives.

The Alumni Award of Merit is awarded to a graduate fordistinguished accomplishments which have brought honour to theUniversity of Windsor.

For information on these or any alumni awards please visitwww.uwindsor.ca/alumni or phone 519.971.3618

The Alumni Association is proud torecognize the success of UWindsorgraduates through a variety of awards.

Get in touch to find out more!www.uwindsor.ca/[email protected] • 519.971.3618Visit our new office in the Welcome Centre(corner of Wyandotte St. W. and Sunset)

Proud tosupport UWindsor

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TAMPA—TheOdetteSchoolofBusi-nessattheUniversityofWindsorre-centlyearnedaccreditationbyAAC-SBInternational—TheAssociationtoAdvanceCollegiateSchoolsofBusi-ness. This recognition is inadditiontoOdettebeingoneofonlyeightCa-nadianbusinessschoolshavingeverbeeninvitedtofullvotingmember-ship in the Graduate ManagementAdmissionCouncil(GMAC).

”This achievement results directlyfrom thehardworkanddedicationofourexceptional faculty, staffandstudents.”” said Dr. Allan Conway,Deanof theOdette School of Busi-ness.“It’sanexcitingtimeforusatOdette and we are committed tocontinuing to provide our studentsan outstanding and incomparable

businesseducationexperience”.

Conway believes that this accredi-tationisaresultofagrowingrepu-tation of Odette as an innovativebusiness school that offers a com-prehensivebusinesseducationwithexceptional opportunities for stu-dents todevelopvaluable,practical

and applied skills through progres-sive,experiential learningpractices.The school currently enrolls 1600students in its undergraduate pro-gram, approximately 320 studentsin itsMasters ofManagement pro-gram,and80studentsinitscustom-izedMBAprogram.

AACSB Accreditation, the hallmarkofexcellenceinbusinesseducation,hasbeenachievedby lessthanfivepercentofbusinessprogramsworld-wide.

“Ittakesagreatdealofcommitmentand determination to earn AACSBAccreditation,” said Robert D. Reid, executive vice president and chiefaccreditation officer of AACSB In-ternational. “Business schoolsmustnotonlymeet specific standardsofexcellence, but their deans, faculty,and professional staffmustmake acommitmenttoongoingcontinuousimprovementtoensurethatthein-stitutionwillcontinuetodeliverthehighestqualityof education to stu-dents.”

T H E H O N O U R A B L E E D L U M L E Y C H A N C E L L O R O F T H E U N I V E R S I T Y O F W I N D S O R

It is difficult for me to believe, but over 40 years ago, I gradu-ated with a Bachelor of Com-merce degree from the University of Windsor. It was not yet called the Odette School of Business, but the focus on student involvement and student-faculty interaction was present even in those years.

A university degree in business cannot teach all one needs to pre-pare for the real world, but it does teach a fixed set of skills – ac-

counting, marketing, finance, etc. It also builds and defines charac-ter, work ethic, etc. and it results in relationships that last a lifetime. Many times as an entrepreneur, Minister of the Crown, Corpo-rate Executive, or Board Member, I referred back to the knowledge that was imparted to me in obtain-ing a Business degree at Windsor.

It is encouraging to see this pub-lication come to fruition. It is the direct result of two senior year marketing classes: the Advertising class wrote the articles, the Sales

Management class sold the ads that made this publication possible.

The success achieved by both teams using their knowledge, skills and excellent teamwork made this publication possible. Con-gratulations to everyone involved.

This has been a great experience for Odette students. It is an excellent example of the many challenges these young men and women will encounter during their careers. The University of Windsor is commit-ted to playing a meaningful role in their personal development.

As the longest serving global association dedicated to advanc-ing management education worldwide, AACSB accredits 755 of the world’s best business schools across 51 countries and territories.

A Tradition of Student Experience

The Odette School of Business Earns AACSB Accreditation

Designation Held by Under 5% of Business Schools Worldwide

Ed Lumley



BY H U N Z A S H A H , B C O M M 2 0 17 A N D L AU R A - L E E M A L O N E Y, B C O M M 2 0 1 6

WINDSOR -- EPICentre’s largest contribution to entre-preneurial spirit at Odette is its venture start-up program. It is an application-based program which helps provide practical experience and tools to young entrepreneurs for creating a successful business with an innovative, viable, and sell-able idea. The accepted en-trepreneurs receive a work station and free access to wifi, electricity, EPICentre board-rooms, workshops, and the EIR mentorship program. The EIR mentorship program is one of the greatest tools pro-vided to young entrepreneurs in the venture start-up pro-gram. It is a tool which allows venture founders to meet with local business owners, like Gerry Simpson, CEO of Po-laris Group, and Eric Suave, Managing Partner of Nexus Financial Canada Inc., on a one-to-one basis to discuss the development of their idea and business. The EIR program offers the knowledge of ex-perience as a small-business owner in the real world, build-ing the students knowledge base on tax issues, IP issues, financial statements, etc. It also creates a contact network for the venture owners, since the EIRs have a lot of contacts in their industries. Some EPI-Centre members even get re-ferred to and accepted into the EIR’s companies.

The venture startup program is not limited to business stu-dents. The EPICentre has a to-tal of six incubator spaces on the UWindsor Campus: Indus-trial Courtyard, Creative Arts Courtyard, Computer Sci-ences Courtyard, Biotechnol-ogy Courtyard, EPIC Odette, and EPIC Innovation. These incubator spaces allow stu-dents from different areas of study to establish their own businesses with the support of EPICentre. These incubator spaces have begun develop-ment on a few ventures, which range from 3Dprinting to soft-ware designing to manage-ment projects. For example, RMRD Tech, which has been developed by Kyle Bassett, the winner of the 2015 David McFadden Energy Entrepre-neur Challenge. His compa-ny deals with portable wind turbines, and he has recently settled down in the Nicara-guan village that gave him the idea that has become an estab-lished business.

The venture program is also open to all students or alum-ni, within five years of their graduation date, from the Uni-versity of Windsor, St. Clair College, or any other post-secondary institute. Although, the program is focused on the student communities, local companies and organizations can also use the office space as long as they have a connec-tion to the students, faculty, or mentors. For example, CAMI Industries (Canadian Automo-tive Manufacturing Inc.), rents office space in the EPICentre;

however, they also mentor students in the program and hire them as employees in their business.

The venture program has now also launched a class-type program, called EPIC Found-ers. It is a program that helps student entrepreneurs develop their product/service idea into a commercial business while being paid full-time. It pro-vides mentoring workshops by big firms, like a finance work-shop provided by KPMG, a financial service company, IP workshops provided by local law firms, and project man-agement workshops provided by local management/con-sulting firms. The program is open to students and recent graduates of the University of Windsor and St. Clair Col-lege. At the end of the pro-gram, the student with the best business idea wins a prize of $6000, which can be used to fund business growth.

The venture startup program, startup courses, and the cam-pus incubator spaces provide UWindsor students with the opportunity to gain practi-cal experience outside of the classroom, and develop their product idea into a stable busi-ness.

EPICENTRE ENCOURAGES NEW BUSINESS IDEAS WITH ITS VENTURE PROGRAM

NOVEMBER 1-6 2016

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Outreach Focuses on Impact Measurement and Valuation of Programs of Not-For-Profit OrganizationsBY C A R S O N B U R R E L L B C O M M 2 0 1 6

WINDSOR -- It has long been a daunting task for non-profit organizations to gauge the positive impacts they provide to their communities in quan-titative terms. Odette Finance professor, Dr. Rajeeva Sinha aims to bridge this gap, how-ever by demonstrating the so-cial return on investment that not-for-profit programs have on our communities and relat-ing them to the monetary ben-efits established through such initiatives. The Summer Rec-reation Program (SRP), run by the Windsor-Essex Community Housing Corporation was the focus of the study aspiring to prove that children involved in the SRP grow-up to be greater contributors and less of a finan-cial burden on society than chil-dren who do not. Additionally, a similar study is being con-ducted for United Way.

“University institutions,” says Dr. Sinha, “have the knowledge, perspective and specific tools enabling us to provide solutions and strategies for organization

like in the non –profit sector in the community. We are in the best position to help Windsor-Essex community members”

Based on a similar program ini-tiated in Ypsilanti, Michigan, Dr. Sinha realized that the pro-gram has shown to generate up to fifty-eight positive attributes amongst the children including; empowerment, job and mar-ket capabilities, social skills, sense of control and a sense of belonging in participants. The program has also had a positive impact on the parents of chil-dren enrolled in the program by fostering better parenting skills as well.

The study uses surveying tech-niques to group children into classes based on how many of the fifty-eight developmental attributes they display before and after the social programs. The objective is to display the monetary savings created by benefits such as a reduction in crime, vandalism and ‘delin-quency’ the participants amass by acquiring more of these attri-butes throughout the program. The reduction in these prior negative behaviors generates a

cost savings to the community, the health care system and the taxpayers.

Fundamentally, it is believed that these initiatives empow-er a ripple effect throughout the community. Results have proven that children involved in these social programs have better relationships with their families and feel a greater level of connectedness in the com-munity. Ultimately this com-munity’s pride results in safer and more economically stable neighborhoods providing a re-turn on investment of up to five dollars for every dollar spent.

More than the programs’ benefit to the community, children en-joy being a part of the SRP pro-gram. Allowing these less for-tunate participants to engage in the same opportunities as their peers is creating more confident children in these communities, who are more likely to accom-plish personal goals, raising the likelihood they will not save the system money in the short term, but will become contributing members of society in their years to come.

Dr. Rajeeva Sinha.

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BY M A RT Y KO M S A , P R E S I D E N T & C E O, W F C U C R E D I T U N I O N

At the end of June, Dr. Allan Con-way will complete his second and final term as Dean of the Odette

School of Busi-ness at the University of Windsor. As a business profes-sional and past Chair of the University of Windsor Board of Governors and Executive Committee, I have witnessed first-hand the

valuable impact Dr. Conway has had on the Odette School of Busi-ness and the University of Wind-sor. It gives me great pleasure to acknowledge his accomplishments in higher education, and his influ-ence on the business community.

WFCU Credit Union (WFCU) has a long standing relationship with the University of Windsor, broadening the scope of the credit union’s commitment to education and enriching the academic and professional lives of young adults.

As Dean, Dr. Conway’s emphasis on the student experience, his com-mitment to community involve-ment and outreach, and his dedica-tion to program development have strengthened this relationship. His vision and direction have posi-tioned the Odette School of Busi-ness as a leader in business educa-tion, taking the learning experience beyond the classroom and influenc-ing the economic development of Windsor/Essex.

THE ODETTE EXPERIENCE

Dr. Conway arrived in Windsor in 2005 from the University of Cal-gary. At the time, the insights gained from his interactions with the uni-versity and business communities centred around the recurring theme of ‘The Odette Experience’ – the student experience throughout de-gree programs. As a result of these discussions, under the influence of Dr. Conway, the Student Success Centre was established.

The Centre dramatically enhanced career advising and interaction with companies wanting to hire Odette students. WFCU has had a long and successful history of hiring Odette students and graduates. The in-class training through the Centre prepares Odette students, making it easier for WFCU and other com-panies to hire students for summer jobs, co-op positions and after they graduate.

To enhance the student experience, Dr. Conway also placed an empha-sis on student organizations and competitive teams. The debate team is the only Canadian team in the prestigious American Political De-bate Association. The finance area introduced the Financial Markets

Lab – the largest Bloomberg lab in any Canadian business school - and they now successfully compete in national and international invest-ment competitions. I am proud to say that WFCU has been an active supporter of Enactus, a student or-ganization that focuses on entre-preneurial development that has performed very well nationally. Through the Enactus Youthrive program, students learn to write a business plan, a marketing plan, manage inventory and maintain financial statements. Since its in-ception, over 1,100 students from Windsor-Essex have participated in the Youthrive program. WFCU has provided $45,000 in ‘micro’ loans to over 300 student run businesses. These student run businesses have made close to $110,000 in revenue. Many of the young entrepreneurs and mentors that have completed the program have been hired by WFCU and are working as Mem-ber Consultants in our retail loca-tions.

Together with Odette alumnus and former MLSE President Richard Peddie, Odette has developed an extensive program that focusses on the development of Leader-ship skills. This includes the an-nual Georgie-Odette Leadership Symposium. It also brings in many business leaders to speak to stu-dents in the Bachelor of Commerce and MBA degrees. That experience transfers knowledge to the students and strengthens connections to the business community.

COMMUNITY OUTREACH

WFCU has been particularly pleased with the steps that Dr. Conway has taken to connect fac-ulty and students with the business

community. Our credit union is committed to the social, economic and general well-being of this re-gion, so we appreciate the impact that research-active professors can have on a community. We also un-derstand that the corporate projects that have been introduced in all Odette programs are an excellent way to teach students, and they are an incredible resource for the busi-ness community. WFCU had the pleasure of working with the MBA students on a corporate project that focused on our retail expansion plans. This plan played a meaning-ful part in the future opening of the credit union’s ninth retail location on the University of Windsor cam-pus in the Joyce Entrepreneur Cen-tre.

Dr. Conway also brought experi-enced industry professionals into the business school to infuse ap-plied training into the programs. This has allowed students to active-ly work on economic development in Windsor and Detroit. Work that began as a single course to bring together resources from the busi-ness and law schools, has grown to include engineering and the ex-citing launch of the EPICentre at the Joyce Entrepreneur Centre that

Leadership Drives a Business SchoolAllan Conway’s 11 Years as Dean of the Odette School of Business

Dr. Allan Conway

CONTINUED ON PAGE 10

Dean Allan Conway, Former MPP Sandra Pupatello, Chancellor Ed Lumley and President Alan Wildeman.

Marty Komsa, President & CEO, WFCU Credit Union

At WFCU Credit Union, we place the highest value on education and helping to develop thenext generation of business leaders. That’s why, for over two decades, WFCU Credit Union hasbeen proud to support the academic vision, goals and resources of the University of Windsor and,in particular, the Odette School of Business.

From providing capital donations and funding scholarships to offering cooperative placements andpartnering with Odette’s Bachelor of Commerce and MBA programs, we are committed to ensuringthat students have the skills and capabilities necessary to succeed once they graduate. In fact, we’reproud to employ many University of Windsor Alumni in our organization, knowing they bring the mostvaluable asset with them.

Because when you start with a solid foundation in the classroom, there’s no limit to where it cantake you.

wfcu.ca 519-974-WFCU

From the classroomto the boardroom,knowledge is themost valuable asset.

FFrrom the classom the classrroomoomto the boato the boarrddrroom,oom,knowledge is theknowledge is themostmost valuablevaluable asset.asset.

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CONWAY LEADERSHIP (Continued from page 8)continues to foster a commitment to inno-vation and commercialization.

PROGRAM DEVELOPMENT

A business school needs to be connected to the community, but it primarily exists to train students through undergraduate and graduate degrees. Dr. Conway has led a substantial re-design and development of Odette’s degree programs that include taking students outside of the classroom, immersing them in real-world business scenarios and providing networking oppor-tunities.

As a long-time recruiter of many Odette graduates, WFCU has reaped the benefits of the changes in the BComm program. Students are now better prepared for ca-reers in finance, accounting, marketing and management.

The redesigned MBA program’s focus on

applied corporate projects makes it unique in Ontario, and arguably the best small MBA in Canada. The Master of Manage-ment program brings in hundreds of stu-dents from around the world to study Lo-gistics, International Accounting & Finance and Human Resources. It has doubled in size in the last six years.

As Dr. Allan Conway completes his term as Dean of the Odette School of Business, it is important to recognize the impact that he has had on business education and the eco-nomic development of Windsor/Essex. At WFCU, we strive to provide services and financial products to make our community the best place to live and work. Over the past 11 years, Dr. Conway has proven his commitment to do the same – helping to make Windsor/Essex a great place to live, study and work!

We wish you all the best Allan.

MBA/JD Program Readies Students for Business Management

With a Legal BackgroundWINDSOR -- Francine Schlosser, the Director of Research and Interdisciplinary Learning at EPI-Centre, has recently worked with Julian Franch, an MBA/JD student, to create an academic paper about e-lawyering. The MBA/JD program is an integrated program which combines two degrees, the Masters of Business Administration and the Juris Doctor degrees. It is a four year program where graduates use their combined legal and business skills to pursue opportunities in law and business, domestically or internationally. Franch’s paper discussed the theory of e-lawyering in terms of providing legal business advice over physical distances, and cross referrals between accoun-tants and lawyers in urban and rural settings. The paper was submitted to the Journal of Services, and is currently in review for publication.

The MBA/JD program focuses on manage-ment work, and provides MBA graduates of the

Odette program different job skills. According to Dr. Schlosser, these graduates have the ability to give interviews in a more strategic way, allowing them to guide themselves through job interviews by choosing the right answers. The program also allows students to expand their contact network by building relationships with UWindsor alumni through alumni events. Graduates of this program usually end up in management roles, and their le-gal background can be used to aid in their work. Some of these students have even founded the EPICentre.

The MBA/JD program teaches students the abil-ity to sell a good story, an important characteris-tic in a good leader. The program helps provide students with the ability to manage businesses without ignoring the legal side of things. The pro-gram expands networking abilities and improves decision-making abilities.

Dean Conway with high school debate competition winners from Massey S. S., Debate President Ian Wood and Dr. Vincent Georgie.

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BARRISTER • SOLICITOR • NOTARY PUBLIC

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WINDSOR – Enactus is a student run or-ganization that aims to empower the stu-dents at the Odette School of Business and the Windsor community through multiple entrepreneurial projects.

Enactus Windsor has empowered thou-sands of students through its entrepreneur-ial projects’ ranging from high school fo-cused project Youth Thrive to community focused City Thrive.

Youth Thrive connects high school busi-ness students with mentors to start busi-nesses while earning school credit. City Thrive provides the opportunity for En-actus members to work one-on-one with a small start-up business in Windsor to re-solve a particular concern or problem the client is currently facing. Other projects such as We-Thrive, a specific program de-veloped to help people between the ages of 18 – 29 years old who are declared as at risk youth or anyone who has a history with violence, broaden the groups out-

reach.

Given Enactus’ success, one of their most proud and impactful project is the Wind-sor Soup which is hosted monthly. Wind-sor Soup is a micro-crowd funding dinner, where social enterprises’ come and present a four minute business pitch. For a mini-mum donation of $5.00, attendees receive soup, salad and a vote that can be used to support the project they feel is most prom-ising and sustainable. The winning proj-ects receive a cash prize.

Enactus groups around the world compete in an intense debate competition annually based on four categories: financial literacy, equal living, entrepreneurship and youth empowerment. The competition takes place in three different stages, regional, national and world. The judges for these debates are all well-established business leaders for each of the categories. Recently Enactus Windsor took first place all four categories in the Regional Competition.

BY TAY L O R L A N O I E , B C O M M 2 0 1 6

Students in the Business Ethics course at the University of Windsor are becom-ing more socially responsible leaders based on a recent study performed by Dr. Kent Walker. Last year, Dr. Walker redeveloped the long-standing busi-ness course to employ a more hands-on approach, as he believes that stu-dents learn through action initiatives. The course now heavily emphasizes the participation role of students, who are required to take action to improve their own lives and those in the com-munity. They set to accomplish this ob-jective each term through the organiza-tion of fundraisers and implementation of community initiatives such as the

Odette garden.

“The course operates under the idea that theory is of no use if it doesn’t change behaviours,” explains Dr. Kent Walker. “That we can criticize our current insti-tutions but the point is to change them, making them sustainable and for the benefit of all.”

The goal of Dr. Walker’s hands-on teaching method, inspired by yoga practices, aims to measure the change in materialism, individualism and con-struct a student experience he calls the New Environmental Paradigm, a con-cern for the planet’s well-being.

The success of his research has been gauged by the completion of student

surveys performed at the beginning and the end of the semester, analyzing the change in each criterion once students have contributed to the betterment of their respective communities.

Joshua Diemert, a former student ex-plains, “It presents the idea that these concepts are not mutually exclusive and are totally interdependent. Without the environment there is no economy, and with no economy there can be no com-merce.”

Working in collaboration with his col-league Dr. Bruno Dyck, at the Univer-sity of Manitoba, this method has been implemented in both universities, so far yielding positive results.

Students enrolled in the course at the University of Windsor have developed a variety of initiatives such as help-ing David Suzuki public school build needed materials for kindergarten stu-dents, creating a ride share program on Facebook for students to get to campus among many others.

Applying student-run initiatives in the course to provide virtuous community improvements hopes to foster more car-ing business students in the future who focus on the repercussions of their de-cisions. “His lectures,” concludes Jake Girard, “are a reminder that ethics is the study of being accountable to one another, in whatever situation or career we find ourselves in.”

Enactus Student Group Empowers the Community through Entrepreneurship

Odette is Developing Socially Conscious Leaders

Peter Corio, Professor Jim Marsh, Jake Arces, Drama Professor Meagan Quinn and Dean Conway celebrate winning all four competition categories at Ontario Regionals.


BY H A R I S L E P U Z A N OV I C, B C O M M 2 0 1 6

WINDSOR -- University of Wind-sor Business and English students are gaining real world experience in an Editing Practicum program. Under the supervision of Odette professor Roger Bryan, with 20 years of consulting experience with KPMG, and English profes-sor Marty Gervais, owner of Black-moss Press, students come togeth-er and apply their expertise from their respective fields. The Editing Practicum course places students

in groups from different depart-ments to work on a piece of litera-ture with real world implications.

“The Editing Practicum is the only one of its kind and introduces busi-ness students to the world of cre-ativity and allows them to use their discipline to work with English students to help bring their creative endeavor to reality”, explains Prof. Gervais. “This is the only publish-ing program in North America which offers a real work environ-ment where we actually produce books which will make it to book

stores all over the world. Other programs that deal with publishing deal with theoretical models while ours deals with the real world. My students learn to edit but to market, design and make people excited to buy books. To do what they do they have to have a background in editing and literature and real

world exposures in business mar-keting and commerce. Without the Odette business school this program would be a lot less. Business stu-dents are learning from us as well.”

The students in the English depart-ment are introduced to many market-ing strategies and see a book for not only the words on the page but the business aspect of it. “The students have a sense of accomplishment at the end of the course” says Marty Gervais , as student’s success with the book determine their final mark.

With ten years of success of this program and the real-world im-plications it provides students, the Editing Practicum will only con-tinue to grow in the coming years. The Success of such books “Scary Poems for Rotten Kids” which has sold 500,000 copies, students be-gin to realize what it is like to work in the real world. No other school in North America offers such a hands on experience from the start of the course to the final copy of the book being placed on the book shelves. Students can find their names in the books they produce and feel a sense of accomplish-ment that their work will be stores for future generations to enjoy.

English and Businesses Classes Come Together to Produce Profitable Literature

Prof. Marty Gervais, Ian Wood, Danielle Gifford and Prof. Roger Bryan.


BY BONNIE TON, BCOMM 2016

WINDSOR -- Over the past 15 years, Dr. Martha Reav-ley, a Management Profes-sor at the Odette School of Business, has used a course project to raise money for lo-cal non-profit organizations around the Windsor Essex area. To date, Reavley and her students have raised almost $1 million for the communi-ty. These projects take place throughout the school year for the purpose better under-standing the community that the students live in.

The course was designed by Reavley to encourage students to make a difference. It allows students to gain real world

experience while providing opportunities to network and have a positive impact on the community: “We’ve made a different in the lives of our students they’re better, strong and more confident leaders at the end of the project,” notes Reavely.

As a result, students in Odette have learned how to critically analyze team priorities and instrumental values because of the given opportunity to develop their leadership po-tential and a chance to build their social networks within the community.

Cessidia Debiasio, a student from Odette states “I have benefited from this project because it has enabled me to

network with leaders in my community and has helped further brand who I want to be as a leader.” Through this community outreach pro-gram students get a chance to test theories learned in classrooms and apply them through actual marketing, fi-nance, public relations, and human resources. This ulti-mately prepares students for the real world when they do graduate from Odette.

BY TAYLOR LANOIE, BCOMM 2016

The Organizational Design class taught by Dr. Chris Fredette at the University of Windsor is continuing to work in collaboration with Windsor Essex Therapeutic Riding As-sociation (WETRA). Over the past two years, students have been helping the organization to improve a wide variety of internal and external process-es in an effort to give students

real life hands-on experience while refining a reputable or-ganization. This year the focus is to improve governance and address executive succession planning within WETRA.

Combining both theory and application, it not only “en-courages students to think critically,” says Adrian Men-zi, “but it’s also a great way to gain experience with how to deal with clients.” In teams, students are responsible for

developing a mandate that they believe is achievable in 12 weeks and then producing a finalized deliverable report to the organization at the end of the term.

The benefits of therapeutic riding are vast for people suf-fering from a wide variety of physical and mental ailments. The efforts of Dr. Fredette’s class are to ensure that this or-ganization is able to continue far into the foreseeable future.

Student Group Projects Result in $1 Million in Community Donations

University of Windsor Students Working to Improve WETRA

Odette students at the job site.

We are honoured toWe are honoured tobe associated with thebe associated with the

Odette School of BusinessOdette School of Businessand the success and supportand the success and support

that it provides for thethat it provides for theaspiring business leadersaspiring business leadersthat will shape the futurethat will shape the future

of this great city.of this great city.

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BY TAY L O R L A N O I EB C O M M 2 0 1 6

It was December 2014 when I received an email about the deadline to submit an appli-cation to study abroad. I had never even considered ap-plying before this moment and I was unsure if this was the best decision for me. Like most university students, I believed that this was prob-ably more than I could han-dle. Financially, I wouldn’t be able to support myself while studying abroad and that overall the application process would be way too competitive. Nevertheless, it was an opportunity that I could not pass up! I applied and I was later accepted to participate and was sched-uled to leave for Neoma Business School in Rouen, France in the Fall of 2015.

I was already a 3rd year stu-dent when I applied, a bit lat-

er than when most students participate, and I had never traveled outside of Canada or the U.S before. Yet, here I was preparing myself to travel alone to a foreign country for the next four months. Little did I know, this would be the most challenging and reward-ing four months of my life.

From the moment my flight landed in France, I knew it was not going to be easy. I was stranded at the air-port for five hours without a working phone and con-sequently my first night in France was spent in a hostel with three other strangers. One of them later became my best friend. The rest of my exchange had challeng-es too but I learned how to handle each one slightly bet-ter than the last. After living and studying in France and traveling to Spain, England, Italy, Ireland and Switzerland, I returned home to Canada a completely new person.

Neoma Business School was entirely different than my academic experience so far at the University of Wind-sor. While there were no midterms or quizzes, spon-taneous in-class presenta-tions on topics we had just learned were extremely common and group projects summarize my entire semes-ter spent abroad. While at first it was difficult to adapt, I’ve never been more reas-sured in my ability to deliver a presentation, especially in the spur-of-the-moment.

The benefits of going on ex-change are vast and many schools in Europe encour-age students to study abroad in order to satisfy their degree requirements. Constance Bachelin, an ex-change student from ESC Dijon in France studying at the University of Wind-sor explains that she was

INTERNATIONAL EXCHANGESThe Benefits of Studying Abroad: A Student Perspective

CONTINUED NEXT PAGEElenor Thompson (U.K.), Odette’s Taylor Lanoie and Jennifer Shelp from the University of Ottawa.


primarily motivated by the impact this experience would have on her resume: “Now more than ever, most organizations prefer and look for people specifically with experience abroad. I think that the ideal employ-ee has to know how to deal with cultural differences, improve relations and be able to effectively commu-nicate with all audiences.”

However that’s not all she’s taken from this experience, she adds, “I’m also learning to embrace diversity and

the richness of the world and be more open-minded, but more than anything, as a student, the opportunity to be an exchange student ap-

pears only once, so I jumped at the chance and I realized once I was settled at the University of Windsor, that I had made the right choice.”

My personal experience in France made me more re-sourceful, more fluent in French through practice with the locals and I learned

to work with people much different than myself from all corners of the world. During my exchange, I trav-eled to five countries with my new friends and made memories of a lifetime. Overall, my confidence is higher than ever. In my opinion, no amount of work experience or academic ex-perience can compare to what you gain from study-ing abroad. Looking back, I never regret that day in December that I decided to apply for the Univer-sity of Windsor Exchange program; my only regret is that I couldn’t stay longer.

CONTINUED from page 14


BY A N D R EW M E I N G A S T, B C O M M 2 0 1 6

The Odette School of Business has recently an-nounced the addition of Dr. Anne Snowdon and Dr. Charles Alessi to its academic team that will drive results at the newly launched Odette World Health Innovation Network (WIN). WIN will be the fist Canadian Health Care Innovation Center with formal ties to the United States; with this collaboration between the two countries it will provide innovators and entrepreneurs access to the complete North American health market. The main focus of this collaboration is to ensure Ca-nadian discoveries and key enablers necessary for the adoption and scalability access in both na-tional and global health care systems.

This program is led by the world-renowned health thought leader, Anne Snowdon “I am de-lighted and honoured to launch the new World Health Innovation Network, based at the Odette School of Business, which will build a network of collaborators across Canada and the US and be a catalyst for accelerating innovation in health systems that drive economic value, particularly for Canadian companies in the health sector”

Capturing Ontario’s progress in becoming a world leader in health care innovation procure-ment is being made possible thanks to the part-nership between Odette WIN and the Ontario Ministry of Government and Consumer Services. This is one of the main research projects that WIN is undertaking over the next three years. The Ontario ministry has funded $2.7 million towards Odette for the implementation of “Inno-vation Procurement Initiative Measures and Case Studies”. This research will bring key partners across the Ontario health care sector into Wind-

sor for local development of Ontario health care thought. WIN research will create a series of in-depth case studies using key performance indi-cators and a measurement framework to identify evidence of successful innovation procurement, documenting the impact of innovation adoption processes in up to 25 projects. These case studies will identify barriers and enablers to embedding and scaling health innovation and will be used as education tools for industry, the health sector, and government.

Dr. Snowdon engages partners from industry, government and the health sector to accelerate health system innovation adoption and scalabil-ity, contributing to both economic growth and sustainability. Dr. Snowdon has published more than 100 research articles, papers and cases and has received over $15 million in research fund-ing to support this work. With her distinguished group of experts, WIN moves forward in build-ing a legacy of influence with an impact that will shape the future of health systems in Canada and around the world.

Odette School of Business Takes the Next Step to the Translation of North American Health Care

Dr. Anne Snowdon.

HIRE OUR GRADSThis April, over 400 students are completing their business degrees. Let’s keep them in Windsor.

MARKETING – FINANCE – HUMAN RESOURCES - ACCOUNTINGSALES – INFORMATION SYSTEMS - ANALYTICS – OPERATIONS – MANAGEMENT

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For all your Real Estate Needs.

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BY J O H N- M I C H A E L M A RT I N S , B C O M M 2 0 1 6

WINDSOR -- Odette MBA students are not only taught how to thrive in the world of business but also how to ethi-cally act in order to benefit their com-munity. On March 2nd 2016, the 7th an-nual Hats on For Healthcare commenced across the Windsor Essex County.

The Odette MBA class of 2017 was thrilled to support this initiative, fol-lowing the footsteps of their previous cohorts. Guided by Martha Reavley, the students met with founders of the campaign, Harvey and Elaine Snaden, “ It was an incredible pleasure to work with Harvey and Elaine. They were ex-tremely helpful in answering our ques-tions and offering advice to make our campaign as impactful as possible,” said the fundraising team.

The team lead by Lubna Abdul Amin, Sara Grace Donally, and Alex Zubic were able to raise of $6,000 in two weeks. These MBA Students set an all-time record through creative fundraising efforts and the support of the staff and professors. This year the MBA class of 2017 was able to surpass their goal of $5,500. Since its inception in 2009 the Hats on for Healthcare Campaign has raised more than $170,000 to help sup-port various healthcare projects in the

Windsor Essex County.

The Odette MBA program not only wants to focus on benefitting the community but they also want to make an impact on the environment. The MBA students worked together to build a greenhouse made almost entirely of recyclable plas-tic water bottles this past June in front of the Odette School of Business. As part of Dr. Walker’s Business Ethics course, students were required to work on a “make a difference project” focusing on environmental sustainability, said MBA student and team coordinator, Connor Paterson.

“We went all over the city,” Paterson said, “We Visited gyms, passed by hous-es on recycling days to collect what we could.” The result was a 2000 bottle haul by 30 students over the course of eight weeks. Following the design of team en-gineer Vincent Colussi, the group used bamboo sticks, the plastic bottles and wooden frames to begin construction on a greenhouse that was on display at the university until it was eventually donated to the Windsor-Essex Country Community Garden Collective-school initiative.

The Odette MBA program looks to further benefit the community through other outreach programs that are being rigorously prepared by other members of the MBA community.

CALIFORNIA -- The Richard Peddie/Odette Debate team recently scored a win against MIT at the Stanford APDA De-bate Competition. The team allows stu-dents to exercise their speech, research and competitive nature through debate.

The Richard Peddie/Odette Debate team is the only Canadian University in the American Parliamentary Debate Association (APDA). The American Parliamentary Debate Association con-sists of top U.S. schools such as Strat-ford, MIT, Harvard, Yale and Columbia.

The Debate Team was founded in 2004 in response to a request from the University of Notre Dame to debate political-economic issues. This led to a series of debates that eventually in-cluded the University of Florida and Cal State University. Original travel fund-ing was provided by Dieppe Insurance and the Ambassador Bridge Company.

The team joined the APDA in 2009 with only five debaters. Today, the team has grown to 20 debaters rang-ing from 1st year students to 4th year students. The debate team has endured many successes over the last few years, most notably, finishing in the Top 10 at the University of Chicago tourna-ment in 2013 and making the playoffs.

Ian Wood, Richard Peddie/Odette Debate Team President, is leading the charge with this growth: “The state of the team is about growth. We want to build a founda-tion of students to have an interest in de-

bating and bringing prestige to the debate brand at the Odette School of Business.”

One of the initiatives to help build growth of debate is the Richard Peddie High School Debate tournament. This tourna-ment allows high school students in the Windsor Essex County region to com-pete at the Odette School of Business in a debate style format with topics varying from politics, religion and philosophy.

To help prepare students for the high school debate tournament, schools are paired with an Odette Debate team member to coordinate workshops for high school students to learn about case building, debating adequate, and debate structure.

“I think in order for us to grow, we need to reach out to new potential incoming students and build that relationship first. With these workshops, our goal is to teach the fundamentals of debate and build an interest in debating.”, said Ian Wood.

Today, the Richard Peddie/Odette De-bate Team has two former high school students who participated in the high school debate tournament participat-ing on the debate team in their first year at Odette. “It’s amazing to see that students are gaining an interest in debate. We want to build towards con-tinued success with our debate team and that starts with a solid foundation of young debaters”, Ian Wood said.

MBA Students Take an Ethical View on Business

Odette Debate Team Scores US WinsUWindsor Team is the Only Canadian Member of American Parliamentary Debate Association

Odette MBA students in the water bottle greenhouse.

The Odette Team outside MLSE Head Office: Tatyana Francic, Dave Bussière, Julia Blasl, Sierra Mariani, Mark Teffer, Katrina Wasyluk, Clark Grace, Marco Lot and Chantel Wasyluk


WINDSOR -- Every semester, students en-rolled in the 2nd year introduction to human resources course at the Odette School of Busi-ness are given interviews for jobs they might hope to get once they graduate. Students are then critiqued on their performance.

The program is intended to prepare students for real-world interviews they will have in the future.

“It was my first real interview,” said Zachary Meloche – a 2nd year student at Odette, “it opened my eyes to how things work. It really prepares you to have a successful interview in the future.”

Over 325 interviews have been conduct-ed. The interviews are conducted and cri-tiqued by Lisa Fransen and Phil Baluyot from the Student Success Center at Odette. They have taken this project on as volunteers.

“Combined, Lisa and I have over 25 years of ex-perience not only in education, but in industry recruitment. Our background recruiting and hir-ing employees at every level, in virtually every employment sector, allows us to provide students with a real-world interview experience, com-bined with valuable feedback from the eyes of a recruiter,” said Phil Baluyot about the program.

BY B R E T T B E AT T I E , B C O M M 2 0 17

Currently, I am a 3rd year co-op business student at Odette with a concentration in finance. If you were to tell me 3 years ago, before I enrolled at the university, that I would be working for Canada’s largest communications company, Bell Canada, I would have told you that you were crazy and misguided.

I am acquiring some amazing and di-verse experience working at Bell Can-ada’s head office in Mississauga. I am currently on an 8-month placement which is supervised by three senior managers in the Wireless Finance De-partment, in the roles of Consolidated Planning, Consolidated Reporting and Special Projects.

Books alone cannot teach what I am ex-periencing and learning at Bell Canada. The co-op program has provided me with direct exposure to how corporate offices actually function. I have come to find out that it is not always the hard skills that take precedence. Although I was readily prepared from the classes

I had taken while at the Odette School of Business, some of the soft skills and other attributes can only be developed and refined in the workplace.

Learning how to properly communicate and function at a professional level in the office required more adjusting than I had originally thought. Today, I am able to conduct myself professionally in all my communications -- from a simple weekly team meeting to a meeting with Vice Presidents and Executives. Work-ing in the corporate office has cultivated many crucial professional characteris-tics and strengthened my soft skills to the level that I am ready for future chal-lenges.

Even before the actual co-op placement, I had to direct a lot of effort into resume writing and interviewing skills to ob-tain this placement. That is the beauty of co-op! I had a difficult time finding a placement during my first co-op term and I knew that for the next co-op term that it would be necessary for me to re-fine these skills. With the dedication and support co-op Advisors provided me, I was able to modify and improve my re-

sume. I have had many interview oppor-tunities, which I have acquired positive learning experiences from. During my first interview, I was extremely nervous, shaking and sweating. I have developed the ability to understand and read the in-terviewer and if necessary, adjust how I communicate with them. Once again, I would have never obtained these valu-able experiences without being enrolled in the co-op program.

I would highly recommend the Co-op program and I encourage students who are enrolled that are having a difficult time finding a placement to not give up and to continue to work hard and im-prove any areas that require attention. I would advise them to commit to do the extra work required to develop and al-ways accept every situation as a learn-ing experience.

Co-op Education: A Student’s Perspective

Odette Prepares Students for the Real World with Mock Interviews

Brett Beattie at the Bell Canada offices.

HIRE OUR GRADSThis April, over 400 students are completing their

business degrees. Let’s keep them in Windsor.

MARKETING – FINANCE – HUMAN RESOURCESACCOUNTING – SALES – INFORMATION SYSTEMS

ANALYTICS – OPERATIONS – MANAGEMENT

[email protected]


BY K EV I N J O H N S O NU N I V E R S I T Y O F W I N D S O R

The Master of Management program was a great fit for him, says Aman Arora.

A native of Mumbai, India, he was work-ing as a business development manager and looking to upgrade his professional skills when he heard about the Univer-sity of Windsor and its Odette School of Business.

“Everyone said it is a good place to learn, and so I came here to begin my studies” in December 2014, he says.

His courses in accounting and finance are geared to international standards, making the material transferable to work in almost any country, Arora says: “I wanted knowledge of business in Cana-da and around the world, and that’s what I am getting here.”

In addition, he has found opportunities to apply what he is learning, through in-volvement in student activities on- and off-campus.

“I joined the Walksafe service to accom-pany students to their destinations in the dark,” says Arora. “I became a volunteer with the academic integrity office and an ambassador for new international stu-dents arriving in Windsor.”

These experiences developed new skills he is eager to use.

“Look at the talents that we need in the job market: networking, communica-tions, presentation skills,” he says. “Be-fore I came here, I wasn’t always confi-dent dealing with people. Now I am able to speak with anyone.”

Business professor Talal Al-Hayale, director of the Master of Management

program, calls Arora’s experience an ex-ample of the success students seek when they come to Windsor.

“We offer the benefit of a world-class business education with the personal touch of a medium-sized school,” says Dr. Al-Hayale. “Our faculty and staff are dedicated to working with students to ensure their time studying here gives them the skills they need to become leaders in any field of business.”

And the benefits accrue both ways, he says.

“These international students make a significant contribution both intellectu-ally and economically to the local com-munity,” Al-Hayale says.

Chris Busch, director of the Centre for Executive and Professional Education at the University of Windsor, notes that “the contributions of international stu-dents, including individuals enrolled in the Master of Management program, are significant to both the university and surrounding region.”

“International students add diversity to the student experience, enhance learn-ing that occurs both inside and outside the classroom, and are a source of talent for employers in Windsor-Essex,” says Busch.

Citing Canada’s International Education Strategy, he notes that “Canada seeks to become a world leader in international education to harness our knowledge ad-vantage to drive innovation and prosper-ity. Our Master of Management alumni are truly outstanding examples of global talent.”

Arora recalls putting his abilities to work, volunteering for the entrepre-neurial support club Enactus to advise

business start-ups, and interning with Assisted Living Southwestern Ontario. He spent months optimizing human re-sources and accounting systems for the organization, which provides services to adults with physical disabilities.

“Those volunteer opportunities are meant to help these outside groups, but they also help me to develop my skills,” he says. “When any employer asks me what I can do, I am ready to respond with confidence.”

With his graduation pending in April, he is already looking for a job in Canada. The federal government is looking to make it easier for students from abroad to become permanent residents once they complete their post-secondary ca-reers, notes Al-Hayale.

“These are skilled educated people who have already demonstrated an affinity for our country,” he says. “Programs like ours help to attract to Canada some of the world’s top talent.”

Master of Management

Master of Management student Aman Arora.


Chance Events and Executi ve Career Rebranding: Implicati ons for Career Coaches and Non-profi t HRM

Schlosser, F., McPhee, D.M., Forsyth, J.

We conducted and analyzed interviews with 20 executi ves from the for-profi t sector who had transiti oned into second careers in the non-profi t sector. Our qualitati ve study provides an in-depth analysis of the criti cal events that triggered career agency and sti mulated the change process. At each stage of transiti on, the executi ves revisited their personal brands, deciding how to best positi on their skills, knowledge, and values within the context of their new non-profi t organizati ons. This research contributes to academic and practi ti o-ner knowledge of new career paths open to mid and late career executi ves and insights for non-profi t leadership, as many non-profi ts can anti cipate major shortages of qualifi ed executi ves. Each stage in the career transiti on process provides opportuniti es for Human Resource professionals to contribute to successful non-profi t leadership change: fi rst, by creati ng opportuniti es for ‘chance events’ moti vati ng transiti on, followed by career coach-ing opportuniti es before and throughout the transiti on.

How Do We Compare Company Profi ts When Countries Use Diff erent Financial Reporti ng Regulati ons?

Audra Ong and Roger Hussey

For many years, countries have used their own nati onal accounti ng rules. This has made internati onal comparisons of companies’ fi nancial performance very diffi cult. To alleviate this problem and to converge diff erent countries’ accounti ng rules, internati onal account-ing standards were established at the end of the 20th century. These standards comprise of a set of rules developed by an independent body – the Internati onal Accounti ng Stan-dards Board (IASB). To date, more than 100 countries, including Canada, have adopted these Internati onal Financial Reporti ng Standards (IFRSs). When a country adopts IFRSs, the standards will apply to companies (both nati onal and foreign) listed in that country’s stock exchange. The IFRSs enable investors to compare fi nancial performance of publicly listed companies. Interesti ngly, the country with the largest stock exchange in the world – the NYSE - has not fully adopted IFRSs. Our research has investi gated the reasons why the US is sti ll maintaining its own accounti ng standards.

Facilitati ng Expatriate Adjustment: The Role of Advice- Seeking From Host Country Nati onals

Mahajan, A., & Toh, S.M.

This study examined the r ole of host country nati onal coworkers or local coworkers as an important yet oft en overlooked source of support for expatriates. We surveyed 350 expa-triates working in the U.S. and found that expatriates who sought advice from their local coworkers reported higher levels of work and interacti on adjustment. We also found that expatriates were more likely to seek advice from those local coworkers who they perceived as being credible and likable. Companies will do well in recognizing the important role local coworkers play in aiding expatriate adjustment. They should provide cross-cultural train-ing specifi cally aimed at reducing the psychic distance between expatriates and their local counterparts. This study also suggests that local coworkers should also be bett er prepared to be cultural and work mentors for expatriates and be available to expatriates when they need them.

How Does Culture Intelligence Aff ect the Way People Negoti ate and Further Their Ability to Adjust to Internati onal Context?

Dr. Zhenzhong Ma

The main objecti ve of my research is to help develop a bett er understanding of the most useful skillsets for intercultural negoti ati ons. Over the past few years I have been att empt-ing to answer the questi on of what predicts intercultural negoti ati on eff ecti veness, and how internati onal managers and negoti ati on practi ti oners can respond more eff ecti vely to the global challenge. Many of my publicati ons and consulti ng work focus on cultural intel-ligence’s impact on the eff ecti veness of cross-cultural negoti ati on and on identi fying diff er-ent elements of cultural intelligence, as well as appropriate negoti ati on strategies in helping improve negoti ators’ eff ecti veness in new cultural setti ngs.

Impact of Job Sati sfacti on and Personal Values on the Work Orientati ons of Chinese Accounti ng Practi ti oners

George Lan, Chike Okechuku, He Zhang and Jianan Cao

This study investi gates the impact of job sati sfacti on and personal values on the work orien-tati ons of accounti ng practi ti oners in China. Sati sfacti on with work varies across individuals and how individuals view work may depend not only on sati sfacti on with various facets of their work but also on their beliefs and values. We found that 41.9% of the respondents viewed their work as a career, 37.6 % as a calling and 20.5 % as a job and that job sati sfac-ti on was highest among the ‘calling’ group and lowest among the ‘job’ group. There were no signifi cant gender diff erences in the work orientati on. Our study showed that the value types achievement and hedonism and sati sfacti on with promoti on were signifi cant predic-tors of the career orientati on while the value type benevolence and sati sfacti on with the present job were predictors of the calling orientati on. Dissati sfacti on with work was the major predictor of the job orientati on.

Understanding Online Consumers: Using Big Data Consumer Journey Mapping to Develop Consumer Personas

Peter Voyer, Dave Bussière & Gokul Bhandari

Leveraging big data, journey mapping is used to develop personas as a means of gaining insights into online consumer informati on-search and purchase behaviour. Clicks are more than just computer acti ons – they can tell whole stories about consumers and their person-aliti es. As consumers click through various Websites, their navigati on patt erns are captured to form clickstreams. When these clickstreams are analyzed to measure Webpage click lo-cati ons and ti mes, online consumer journey maps are formed. Applying stati sti cal analyses to thousands of these maps, several key clusters emerge. Each cluster describes a typical consumer type – a persona – in terms of related online purchases, how/where they search for informati on, durati on of pre-purchase acti viti es, etc. Hypotheses are developed and fi ve separate studies are used to test them. Results suggest that clickstreams can be used to build consumer personas and predict future clicks.


Scheduling Elective Surgeries: The Tradeoff Among Bed Capacity, Waiting Patients and Operating Room Utilization

Using Goal Programming

Xiangyong Li, N. Rafaliya, Fazle Baki & Ben Chaouch

Scheduling of surgeries in the operating rooms under limited competing resources such as surgical and nursing staff, anesthesiologist, medical equipment, and recovery beds in surgi-cal wards is a complicated process. A well-designed schedule should be concerned with the welfare of the entire system by allocating the available resources in an efficient and effec-tive manner. In this paper, we develop an integer linear programming model in a manner useful for multiple goals for optimally scheduling elective surgeries based on the availability of surgeons and operating rooms over a time horizon. In particular, the model is concerned with the minimization of the following important goals: (1) the anticipated number of pa-tients waiting for service; (2) the underutilization of operating room time; (3) the maximum expected number of patients in the recovery unit; and (4) the expected range (the differ-ence between maximum and minimum expected number) of patients in the recovery unit.

What are the Best Practices in Developing and Sustaining Impactful, Authentic Leadership to Enact Positive Change in

Communities?

Martha Reavley

Through learning and practicing reflective personal leadership development processes and community-based experiential learning, leaders can grow their own leadership capacity, serve others and develop the confidence and competence necessary for professional and personal success and significance.

RESEARCH

Sentiment Analysis of Male and Female Consumers in Their Reviews of Windsor Restaurants

Gokul Bhandari & Peter Voyer

This study analyzes 1,561 Yelp reviews of 227 restaurants located in Windsor with the ob-jective of examining a potential impact of gender on customers’ reviews and ratings of the restaurants. While we did not find any significant differences in how male and female customers rated these restaurants, sentiment analysis based on text mining provided some interesting insights. For example, the most frequent words in male customers’ reviews were: service, like, and order whereas those of female customers’ were: place, great, and service respectively. In both male and female reviews, the variances of positive sentiments are larger than the negative sentiments. That is, when customers are happy, they tend to express their satisfaction in more varied ways than when they are unhappy.

Organizational Ingenuity and the Paradox of Embedded Agency: The Case of the Embryonic Ontario Solar Energy

Industry

Kent Walker, Francine Schlosser D. Deephouse

We examine organizational ingenuity within the paradox of embedded agency where orga-nizational stakeholders are constrained in their behaviors by institutions, yet also influence and change these institutions. In this study organizational ingenuity represents the agency component and institutional constraints the embedded component. We build theory about ingenuity from a four-year case study of the embryonic Ontario solar industry. There were two major institutional constraints, limited grid access and political uncertainty. These led to four ingenuity strategies that emerged at different times and levels of analysis that chal-lenged, complied with, or escaped the constraints. We combine these findings to develop a process model of the emergence of ingenuity in this embryonic industry. Lastly, we find that extending legitimacy to an ingenuity strategy is necessary for its success

The Bridge to Retirement: Older Workers Engagement in Post-Career Entrepreneurship and Wage-and-Salary

Employment

Gerry Kerr & Marlorie Armstrong-Stassen

Older workers’ choice of bridging employment (self-employment and wage-and-salary em-ployment) was surveyed. Health status was found to be the only shared factor positively influencing both work commitment and the intention to work. Otherwise, those choos-ing entrepreneurship or wage-and-salary employment exhibited different demographics and answered dissimilar psycho-social needs. In terms of demographics, self-employed older workers included more unmarried female respondents, whereas significantly more married males occupied wage-and-salary positions. In terms of psycho-social factors, the commitment and intention to work in the self-employed were significantly associated with responding to needs for personal fulfillment and independence. In contrast, those choos-ing wage-and-salary employment were significantly responding to needs for generativity, continued contribution, work connection, and new experiences.


DA N I E L L E G I F F O R D B C O M M 2 0 1 6

Put on by the Odette School of Busi-ness – the Georgie-Odette Leader-ship Symposium (GOLS) is an annual event that features top-tier business leaders from across North America. Aimed at enhancing the develop-ment of its students’ leadership capabilities, the Symposium offers students the opportunity to listen to and interact with professionals from various business fields.

The event was established by philan-thropist brothers- Edmond and Louis Odette in conjunction with alumnus Richard Peddie (BComm ’70, LLD ’01) as part of the Richard Peddie Lead-ership Initiative. The Initiative helps broaden and deepen the ability of Odette Students to create new ways to identify and build upon leader-ship, entrepreneurship and innova-

tion skills. Peddie says that ``When I retired from MLSE my friends, col-leagues, and company owners raised significant funds to create a Richard Peddie Leadership Initiative (RPLI) at the Odette School of business. Working with Dean Conway and the late Professor Pete Mateja we decid-ed that an annual leadership sympo-sium (GOLS) would be one of the key initiatives of the RPLI. The theme of the symposium was “creating 21st century leaders”.

Title sponsors Vincent and Trevor Georgie, both graduates of the Odette MBA program note that: “By supporting the Georgie-Odette Leadership Symposium, my brother and I and our family are recogniz-ing the importance of giving back to our University and our community and we encourage others to do the same.”

This year GOLS was held in the Fall (October) at the Odette School of Business. It featured talks from 20 speakers including, Diane Craig, President and CEO of Ford Canada; Christos Nikitopoulus, Head of Agen-cy Development at Google Canada; Preben Ganzhorn, VP Consulting at Wasserman Media Group; and Marty Beneteau, Editor and Chief at the Windsor Star. The all-day event drew over 400 participants from the

industry and University.

Business student Erika Sandborn said that My GOLS Experience was enthralling - meeting amazing lead-ers and actually getting to talk to them in regards to different topics, connecting with colleagues who have similar interests with you - there isn’t another event like this in Windsor and I think anyone who has the opportunity to attend shouldn’t hesitate to do so.”

K EV I N S O O B R AY E N, B C O M M 2 0 17

The Windsor International Film Fes-tival (WIFF) is a cultural, not-for-profit organization with mission to recognize and celebrate the art of cinema by showcasing the Canadian and International Films as well as filmmakers. As a community-driven initiative, the marketing and adminis-tration panel is made up of university students from the Odette School of Business led by Dr. Vincent Georgie, Marketing Professor and Executive Di-rector of WIFF. The event takes place in the heart of the city of Windsor, at the Capitol Theatre over nine days, and

audience members are allowed to vote for their favourite movie.

Initially, the Odette team working on WIFF started with three individuals. It has grown substantially. WIFF ac-commodates hundreds of volunteers every year and many of them have been on board for several years.

Abigail Pyke, a 4th year business stu-dent who previously participated in planning the event commented: “We spent almost 70 hours there. It was an experience of a lifetime and we were so immersed in the event that coming back to school was a culture shock.”

Dr. Georgie has implemented a pro-

gram which fits WIFF in his Ad-vertising Management class, where students get the opportunity to execute the whole event and work through dif-ferent logistics related to the event In 2015, Leo Novakovic and Hilary Pon-tini finished their MBAs at WIFF and had a whole audience cheering. They depicts this moment to be one that he will always remember.

The Windsor Film Festival has a con-siderable impact on the community. In 2015, the box office sold approximate-ly, 18000 tickets and this number has been increasing over the last couple of years. People travel from across Cana-da to attend the film festival. This bring

business to Windsor and helps put the city on the map. Sandy, an employee at the Days Inn Hotel downtown men-tioned “This year we had guests who travelled from Montreal to attend the film festival and few of them promised to come back because they had a great experience.” Business facilities in the downtown area are usually busy during this event.

Symposium Aims to Create 21st- Century Leaders

Decade Two of WIFF

Dr. Richard Peddie, Dr. Allan Conway and Dr. Vincent Georgie.

Jesse Tepperman, Kyra Michaeloff and Vincent Georgie.


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THE ODETTE EXPERIENCE We begin with the basics of business, but go so much further. Through team projects, co-op job placements, competitive teams and hands-on projects, Odette students develop their skills and their character.

SMART WITH A HEART

• Co-op Placements• Career Planning• International Exchanges• Competitive Teams• Being a Teaching Assistant• Windsor International Film Festival• Consulting Opportunities• EPICentre

In the first two years of our Bachelor of Commerce degree, students learn the fundamentals -- the models and language of business. In years 3 and 4, students specialize in Accounting, Entrepreneurship, Finance, Human Resources, Management Science, Marketing or Strategy.

This material is crucial to their success in business, but most Odette students will tell you that it is the other parts of the Odette Experience that have the greatest impact.

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