the old saying, “everything’s bigger in texas” certainly ... · story in austin, texas. milk...
TRANSCRIPT
The old saying, “Everything’s bigger in Texas” certainly holds true for Mother’s Day gift certificate sales. We found a HUGE success
story in Austin, Texas. milk + honey has 3 locations, 2 salon/spas that are, “co-located” called milk + honey spa | retreat | shop and
1 salon called SALON by milk + honey, Owned by Shon + Alissa Bayer. They have had tremendous success with Mother’s Day gift
cards sales in 2013 they’ve sold in excess of $100,000 in gift cards.
Success as Sweet as Honey
Q&A
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What is your #1 secret to the milk + honey success?
We have a built a great reputation in Austin. We focus on the fundamentals – building and retaining great employees. If you have happy employees, they’ll take care of your customers who then, in turn, will take care of your bottom line. We also focus on retaining our clients by offering a points program, generous discounts for memberships and series.
SB
SH
What type of advertising do you do year round and then specific to Mother’s Day?
We do online advertising year round and then near Mother’s Day we do some radio and a direct mail campaign to our most loyal customers in specific zip codes.
SB
SH
Do you do any in salon/spa signage for Mother's Day?
Yes, we have signs in the locations.
SB
SH
Do you do any window signage for Mother's Day?
Yes, we definitely maximize that real estate to promote.
SB
SH
Do you distribute any printed flyers for Mother's Day?
Yes, it's the same as our direct mail piece.
SB
SH
Do you do email marketing to clients for Mother’s Day?
Yes. It’s a very successful way for us to sell instant gift cards.
SB
SH
Do you promote for Mother’s Day via social media?
Yes, we’re on Facebook, Instagram, and Twitter.
SB
SH
Do you have any tips for other salon spa owners?
About 3 weeks prior to Mother’s Day, Make it easy for customers to learn about your Mother’s Day packages on your website. Make it easy for them to be able to purchase gift certificates easily. The content shouldn’t be buried on your site.
SB
SH
Do you do anything unique events for Mother’s Day?
Yes, we do a Mother’s Day Makeover contest that gets lots of attention from our clients. It really gets our name out there via word of mouth, it generates a lot of excitement and even some press coverage.
SB
SH
IN THESPOTLIGHT
If you would like to see the same success with Mother’s Day gift certificate sales take some of the advice that Shon gave us on how he runs milk + honey. { {
MILK+HONEYShon & Alissa Bayer