the organic food industry (swiss project work 2012)
DESCRIPTION
Done byTRANSCRIPT
Swiss Project Work 2012:The Organic Food Industry
Done byThe Gabus
Group Roles (The Gabus)
Manager Koh Qianyu (19)
Scribe Arshvini D/O Manohar (02)
Researcher
Oh Wei Shan (27)
Editor Ina Isabela V Esteban (14)
HR Manager
Archana Satheesh (01)
Purpose & Focus of Our Research
To find out how the industry that we chose impacts consumers
How do we carry it out?
By researching on the industry’s History Market Trends for the past ten years Target Audience Main products/Services
History of the Organic Food Industry Before the 19th century
Harvest produced by all-natural means (Organically)
19th century Introduction of chemicals and pesticides Large-scale commercialized farming took over
1920s- 1970s Discovery of Organic Food’s nutritional quality Organic Food Industry returned
Present Satisfying the health-conscious and eco-friendly consumers.
Market Trends 2002-2005
Small market New consumers Reliant on food imports
2006-2011 Satisfying demands of varying
consumers Rising popularity Building customer relationships
Target Audience
The Younger Generation More exposure to current trends Willing to spend for quality More open-minded
Main Products
Organic Rice/Whole Grain Organic Seeds/Nuts Organic Juices Organic Fruits Organic Oils Organic Wholemeal Flour
Answering the Project Questions
Project Q1:How does the industry that I chose
influence people to want their products?
Promoting Benefits
HealthCrops grown by organic means much healthier that crops grown by conventional farming.
EnvironmentOrganic farming reduces groundwater pollution by forgoing harmful pesticides.
Conventional Farming → Harmful pesticides released → Groundwater Pollution
Answering the Project Questions
Secondary Project Q1:How do the products/services of my
chosen industry influence me?
Obligation and Fashion
Benefits Individual health + Environment
(mentioned in Project Q1)
Curiosity Trends
Answering the Project Questions
Secondary Project Q2:How do they affect society?
Initiative
Urban Agriculture Planting their own produce
ADVERTISEMENT ANALYSIS
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•Simple advertisement – A white background with only 5 lines of words, straight to the point
•Important points are bolded
Thank you for your attention!
~ The Gabus ;)