Responsible Tourism Pilot Project

Chris Godenir

The Peninsula All Suite Hotel

Responsible Initiatives?• Environmentally Friendly

• Hospitality Graded

• BEE Compliant

• OHS Act Compliance

• People Management, follow the law

• CSI Plan

Environmentally Friendly Why?

•Sustainability of planet•Save on expenses – Electricity/Water

•Job creation-Recycling•Great marketing spin

•Feel good factor creating positive energy.•Bench marking through KPI’s

Hospitality Graded Why?

•Knowing my competitors•Understanding my market•Where do I set my pricing?•Transparency of product

BEE Compliant Why?

•I want the biggest possible slice of the pie

•Proud to be African we operate in Africa

•Confidence•Developing Culture

OHS Act and why ?•Safety of Staff

•Safety of Guest•It’s the law and its getting tougher

•Empowering staff through delegation•Preventative maintenance

People Management?

•People are our business• Value System

•Performance Review System•Motivated Team•Staff retention•Productivity

•Communication

CSI Plan? (Corporate Social Responsibility)

Great Marketing and PRBEE Score Card Points

Building Team MotivationDeveloping feeling of self worth

Peninsula Success•Still in the game after 21 years

•Reduced head count by 10% in 5 years

• Same Occupancy in 2005 as 2011 we have cut our electricity

consumption by 10% and Water by 5% (saving annually R150K)

•Staff recruitment expenses 1st 15 years R200k last 5 years R0

Continued•AAA+ BEE Accreditation•Gold Grading by Heritage•4 Star Hotel (Our Choice)•Gold Crown Self Catering

•Pilot Member on Cape Town Responsible Tourism Project

•Current RCI Resort of the Year achieved 5 times over the last 8 years 3 times

People Development•Assistant GM and Revenue Manager started

as a House Man in House Keeping•Front Office Manager Started as a Porter•Food and Beverage Manager started as a

Receptionist•Reservations Manager started in House

Keeping as a Room attendant.•Financial Manager started as an Accounts

Clerk•Exec Head Chef employed as Chef de Partie

•The list goes on

Thank You

Chris