The Pleated SkirtMegan Schindler

History

The Kilt

School Uniforms

Flappers

20th Century Below the knee

Sophisticated

Celebrity Style- Movies and Television

On The Runway…

Target Market Age 18-35

Current Student or College Educated

Professional Career

Customer Profile Classy

Stylish

Practical

Comparison Shopping

Colors

Earth TonesJewel TonesBlack, White, or GreyPrints

Comparison Shopping

Styles

MiniKnee LengthBelow Knee

Comparison Shopping

Fabrics

CottonSilkWoolTencelPolyester BlendAcetate Blend

Fashion Cycle

On the Rise

Trickle-Down Theory

Classic Piece

Prediction Jewel and Earth Tones

Prints

Soft Fabrics

Classy Styles

Spring/Summer 2011

Rachel Roy 2011 Derek Lam 2011

The End

References

Wikipedia- The PleatAccessed: 11/5/2010http://en.wikipedia.org/wiki/Pleat

Fashion of the Fifties- Pleated SkirtsAccessed: 11/7/2010http://www.fiftiesweb.com/fashion/fashion-ws.htm

Trend Alert: The Pleated SkirtAccessed: 11/8/2010http://www.jewlr.com/magazine/trend-alert-the-pleated-skirt/