The power of a picture & 140 characters: What aspiring PR pros should know about social media

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Presented to COMM 311: Public Relations Writing at the University of Delaware; November 2012

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<ul><li> 1. The power of a picture &amp; 140-characters: What aspiring PR pros should know about social media COMM311: Public Relations Writing Presented by Abby Ecker November 13, 2012 </li> <li> 2. Feel free to get social with me! (Live tweeting encouraged.) @abbynicole1204 www.pinterest.com/abbynicole1204 www.linkedin.com/in/abbyecker PR and Political Communication Commentary www.abbystollar.com Levels: A Journey through Food &amp; Fitness www.levelupfood.wordpress.com </li> <li> 3. Our three focuses:1. Developing a personal social media brand2. Developing a business social media brand3. Resources to help manage and improve your social media branding </li> <li> 4. What is social media? </li> <li> 5. Part 1: Developing a personal social media brand </li> <li> 6. Learning Social Media- Be realistic.- Be proactive.- Be curious. </li> <li> 7. Advance your career in 140 characters or less. </li> <li> 8. Twitter Tips1. Establish a professional handle. (Anything with xo in it doesnt count!)2. Pay attention to your Twitter bio. (Include school, graduation year, interests, and link to your online portfolio)3. Make it public.4. Be a resource &amp; get involved in the conversation.5. Always be gracious, not greedy. </li> <li> 9. #Useahashtagtherightway Try out these great PR, job searching, and young professional communities: #prstudchat #prssa #udcommpr #internpro #jobhuntchat #pr20chat #likeablechat </li> <li> 10. Advance your career with a digital resume. </li> <li> 11. LinkedIn Tips1. Treat it like your 8 x 11 resume it matters more.2. Claim your profile address. 1. Ex. www.linkedin.com/in/abbyecker vs. www.linkedin.com/in/32858763247812678643. Aim for at least two to three recommendations.4. Utilize student-friendly features to highlight your accomplishments.5. Challenge yourself to make connections (use Linkedin groups). </li> <li> 12. Advance your career with a blog or digital portfolio. </li> <li> 13. Blogging/Portfolio tips1. Commit. If you cant commit to regular blogging, thats okay stick with an online portfolio, NOT a blog format. 1. Topic: If you are establishing a blog, establish a theme, and dedicate yourself to writing valuable content around that theme.2. Showcase your skills. Include your resume, writing sample, digital media samples (guest blogs, videos, etc.), and contact information.3. Find a platform. 1. Blog: Wordpress, Blogger 2. Website: Weebly, Google4. Upload work samples. (Use Scribd, DocStoc for easy imports.)5. Promote! </li> <li> 14. Part 2: Developing a business social media brand </li> <li> 15. 1. Survey the social media landscape Ask Why am I joining this network? Who is my audience? What is my purpose? </li> <li> 16. 2. Listen before engaging. Its not something that you apply once at thebeginning of an engagement. It is something we do throughout the process ad infinitum. Chuck Hemann </li> <li> 17. 3. Develop a strategic plan.- Ask two questions - Who are you communicating with? - Why are you communicating?- Develop goals &amp; measureable objectives.- Differentiate goals for various networks. </li> <li> 18. Case Study: ATIs Pinterest Page- Pre-planning - Understanding the core Pinterest audience - Understanding our ATI brand (education)- Strategic plan development- Flexibility/adaptability </li> <li> 19. Case Study: ATIs Pinterest Page </li> <li> 20. 4. Evaluate and measure.- Social media ROI- Ask - What are you trying to accomplish? - How can this be measured? </li> <li> 21. 5. Remember, content is king. </li> <li> 22. Best Practices - Content (Brand Social Media)1. Be human. Have a personality.2. Two things play well on social media: humor &amp; charity. (So do gratefulness and playfulness.)3. Ask questions.4. Use visuals. Photos get the most engagement, followed by video.5. Ask yourself this question before hitting send: Would I engage with this? </li> <li> 23. Part 3: Resources to help manage and improve your social media branding </li> <li> 24. Social Media Management Tools </li> <li> 25. Sites to share </li> <li> 26. Books </li> <li> 27. Websites </li> </ul>