the power of blogging and branding - zac johnson
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John Rampton, Founder, Blogging.org (Twitter @Jsrampton)TRANSCRIPT
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The Power of Blogging and Branding:10 Must-Do’s For Serious Bloggers & Online Marketers
Zac JohnsonPresident & CEO of MoneyReign, Inc.
http://www.zacjohnson.com
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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About Me• Internet Marketer 15 Years• Blogger for 5 Years• Started Affiliate Marketing in 1997• Created MySpaceNow.com in 2005– $800,000 in Profit in 4 Months
• Started ZacJohnson.com in 2007– My Personal Affiliate Marketing Blog
• Acquired BloggingTips.com in 2010– Authority Blogging / Wordpress Tips Blog
• Current Projects: PPC.org & Blogging.org
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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Ten Must Do’s for Serious Bloggers1. Create a Logo2. Custom Design3. Quality Content4. Branding Your Name5. Social Networks6. Guest Blogging7. Blog Commenting8. Creating a Mailing List9. Monetization Strategy10. Take Advantage of Everything
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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You NEED to Have a Logo of Your Own!
Leave a lasting impression that people will remember…
Logo Design Contest Sites:LogoMyWay.com ($200)99Designs.com ($299)
Logo Design Services:LogoNerds.com ($27)DesignPax.com ($89)
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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Having Your Own Custom ThemeStand out from the crowd with a unique theme:
Custom Theme Designs:- $500 to $2,000+ per design- Fully customized to your liking
Premium Themes:ElegantThemes.comStudioPress.comThemesForest.com
2007 20092010
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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Quality Content is KINGProvide Content that Offers Value and Gets Shared…
Top ZacJohnson.com Blog Posts
How I Made $860,538.38 PROFIT in 4 Months!(410 comments)Create Killer Landing Pages - Free Template(269 comments)The Super Affiliate's Guide to PPC Marketing(232 comments)The "Ultimate Blogging Theme" that Makes Money(188 comments) My Blog Readers have Earned Over ONE MILLION with Neverblue(155 comments)Insider Secrets to a Making a Million Dollar Web Site!(142 comments)Breakdown of a Profitable Facebook Ads Campaign(121 comments)
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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Branding Your Name and BusinessUse Your Personal Name or Something That Sticks…
Always Register YOURNAME.com (No Matter What!)• Are YOU going to be THE BRAND?
Deciding on Your Domain Name:• Stick with .COM/.NET/.ORG names• Stay away from Numbers and Dashes
Use Domain Expiration Services• NameJet.com & Pool.com
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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Getting Exposure through Social Networks
Use Your Logo / Name on All Social Networks
• Twitter.com• Facebook.com• Staree.com (NEW)
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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The Benefits of Guest BloggingGuest blogging can propel you to authority status…
• It’s Free!!!• Reach a Massive Audience• Gain Authority Through Established Blogs• Receive Quality Links Back to Your Site• Full Author / Bio in Footer of Article• List of Blogs at http://blogging.org/guestpost• List of Do-Follow Blogs: http://courtneytuttle.com/blogs-that-follow/
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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Blog Commenting is Very PowerfulThe rules of blog commenting…
• Always provide value
• Respond to all comments on YOUR blog and YOUR guest blog posts
• Comments can include a link back to your site and even Twitter and latest blog post
• Blog commenting creates new relationships, traffic to your site and quality inbound links
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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Mailing Lists Keep People Coming Back
Build a mailing list and create life long readers…
List Hosting Solutions:Aweber.comMailChimp.comConstantContact.com
Increase Signups with…• Free Reports• Exclusive Bonuses• Members Only Content• Best Blog Content & Tips
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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Knowing Your Monetization at the Beginning
How will you monetize your site?
• Sell Banner Advertising• Create Your Own Product• Provide a Premium Service• Offer Consulting• Build a Membership Site• Product and Site Reviews• Google Adsense / 3rd Party Ads
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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Take Advantage of Everything!The future of your blog and authoritative brand is in your hands!
• Attend / Speak at Conferences• Network with Everyone Possible• Reach Out to Big Names and Bloggers• Guest Post as Often as You Can• Be Passionate About Your Blog Topic
• How Blogging has Changed My Life:http://zacjohnson.com/how-blogging-has-changed-my-life/
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.
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Contact Zac JohnsonYou can contact and follow me at:
http://zacjohnson.comhttp://facebook.com/zacjohnsonhttp://twitter.com/moneyreign
EMAIL: [email protected]
Download this Presentation at:
http://zacjohnson.com
© 2012 ZacJohnson.com / MoneyReign, Inc. All rights reserved.