the power of default (norwegian)
DESCRIPTION
Foredrag holdt på Yggdrasil konferansen i 2008 sammen med James Bjerkholt. Foredraget handler om hvor viktig det er å gi brukerne så få valg som mulig på hvert eneste skritt på veien. Power of Default viser hvor førende det er å ha en standardverdi på brukernes valg.TRANSCRIPT
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Power of Default
Hvordan styre brukerne dine og likevel gjøre dem lykkelige
Haakon Halvorsen, James Bjerkholt – Tarantell
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Graceful Complication
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The Power of Default
Hvordan styre brukerne dine og likevel gjøre dem
lykkelige
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Utfordringen
Tid
Tilfredshet
Tilpasset frihet
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Hvordan lager man en Fotobok på fotoknudsen.no?
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1 – Velg design
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1 – Velg design
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2 – Velg bilder
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2 – Velg bilder/helt album
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3 – Lag fotobok
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(fotoboken lages mens du venter)
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4 – Forhåndsvis / redigere
*NB! Skjermbilde fra prototype – september 2008.
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5 – Velg tilbehør
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7
minutter
*) Kaffepauser , tid brukt på utvelgelse av bilder og betalingsprosessen ikke medregnet
*
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Power of Default
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Power of default
Stor
Hvilken kalender vil du ha?
Liten
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Power of default
2/3 1/3
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Power of default
Liten
Hvilken kalender vil du ha?
Stor
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Power of default
1/3 2/3
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Utfordringen
Tid
Tilfredshet
Tilpasset frihet
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EksperimentetAlle som har mobiltelefon: Legg mobilen i
høyre hånd og hold den opp
Har du valgt telefonen selv?
Sammenlignet du minst 2 modeller før du valgte?
Lurer du på om du burde ha kjøpt en av de andre modellene istedet?
De som fortsatt har hendene oppe er offer for
The Paradox of Choice
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Paradox of Choice
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Paradox of Choice
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Paradox of FotoKnudsen
Hvor mange bilder?Bildetekster?
Liggende format?Antall sider?
Sideoppsett?
Størrelse? Innbinding?
Hvilke bilder?Anledning?
Bakgrunnsbilde? Bakgrunnsfarge
?
Skrifttype?
Hvordan plassere bildene?
Rammer?
Omslag?
Forsatspapir?
Kalkérpapir?
Hjørner?
Gravering?Bildeoppløsning?
Gruppere bilder fra samme anledning?
Illustrative elementer?
Bildeutsnitt?Rotasjon?
Stående format?Tekstfarge?
Design?
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Produkt eller begivenhet?
Størrelse?
Design, format, omslag?
Hvilke bilder?
Er fotoboken fin?
Lager fotobok...
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Produkt eller begivenhet?
Størrelse?
Design, format, omslag?
Hvilke bilder?
Er fotoboken fin?
Lager fotobok...
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Utfordringen
Tid
Tilfredshet
Tilpasset frihet
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Produkt eller begivenhet?
Størrelse?
Design, format, omslag?
Hvilke bilder?
Er fotoboken fin?
Lager fotobok...
Graceful complication
Velge bilder
Redigere fotobok
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Demo
7
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Tiltak mot POC
SatisficingPrincipalagent
distinction
LibertarianPaternalism
Capability vs.Usability
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Tiltak mot POC
Valgene som gis er bra nok
Boktype ogdesignmaler
DefaultvalgFærre funksjoner,
Bedre brukervennlighet
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Utfordringen
Tid
Tilfredshet
Tilpasset frihet
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?
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Takk for oss
• Haakon Halvorsen
• Mob: 99296717
• E-post: [email protected]
• Tarantell.no | Blogandtell.no
• James Bjerkholt
• Mob: 93083817
• E-post: [email protected]
• Tarantell.no | Blogandtell.no
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Takk for oss – Oppdatert kontaktinfo 2013.
• Haakon Halvorsen
• Mob: 99296717
• E-post: [email protected]
• Makingwaves.no
• James Bjerkholt
• Mob: 93083817
• E-post: [email protected]
• Makingwaves.no