The power of the internet marketing in The power of the internet marketing in today’s business worldtoday’s business world

Prepared byPrepared by Hani Hani MasgidiMasgidiHead Of Customer Management UnitHead Of Customer Management Unit

What Exactly Is Internet What Exactly Is Internet Marketing? Marketing? • Internet marketing

is the practice of using all facets of internet advertising to generate a response from your audience.

Internet Marketing methods Internet Marketing methods

• Search engine marketing • Display advertising • e-mail marketing• Affiliate marketing• Interactive advertising • Social marketing

AIM of marketing in GeneralAIM of marketing in General

1. Find the right audience

2. Ask people what they want

3. Give it to them

7 Facts : What IM Is Not 7 Facts : What IM Is Not

1. It is not a get-rich-quick scheme

2. It is not about who has the most capital or IT knowledge

3. It is not just about making money online

4. It is not just multi-level marketing done on the Internet

5. It is not a battle of seeing who can collect the most email addresses as possible

6. It is not simply grabbing an affiliate link

7. It is not a scam

7 Facts : Why Choose IM? 7 Facts : Why Choose IM? 1. You can operate from

virtually anywhere in the world

2. You have the lowest startup and operating costs

3. You can target any consumer market in the world

4. You have the ability to do what you truly love

5. Ability to do it part-time and yet earn a decent living and great results

6. Ability to operate 24 hrs a day on autopilot mode

7. Lastly, the ability to earn you passive income and even multiple streams of income

Internet Users GrowthInternet Users Growth

Internet Users Growth M.E.Internet Users Growth M.E.

Internet Users Growth GCCInternet Users Growth GCC

GCC Population- 2010 Est Usage, in Dec 00 Internet Usage % Population User Growth 2000-2010Bahrain 738,004 40,000 649,300 88.00% 1523.30%Kuwait 2,789,132 150,000 1,100,000 39.40% 633.30%Oman 2,967,717 90,000 1,236,700 41.70% 1274.10%Qatar 840,926 30,000 436,000 51.80% 1353.30%Saudi Arabia 25,731,776 200,000 9,800,000 38.10% 4800.00%United Arab Emirates 4,975,593 735,000 3,777,900 75.90% 414.00%Total 38,043,148 1,245,000 16,999,900

Offline Marketing Vs. Online MarketingOffline Marketing Vs. Online MarketingOffline Marketing Offline Marketing Online MarketingOnline Marketing

High Cost Very Low CostLimited audience World Wide audienceMass Approach Targeted ApproachDifficult to measure effectiveness and ROI

Measurable effectiveness and ROI

Short term Impact Long term ImpactDifficult to modify Easy To Modify