case study - the power of internet marketing
DESCRIPTION
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/TRANSCRIPT
Case StudiesCase Studies1-Arabian Automobiles – Infiniti
“ Made a revenue of Dhs. 2,145,000 Spending Dhs. 3312 Only!”
2- AW Rostamani – Logistics
“Leased out 40 % of new 46,000 square metre facility using $300 budget in 45 days”
AWRostamaniAWRostamani Holdings GroupHoldings Group
Other Co.s
Non-Automotive
Other Co.s
11--Arabian Automobiles Arabian Automobiles –– InfinitiInfiniti
• Average Auto. Market Cost Per Lead = Dhs 250
• Using PPC targeted Campaign• Budget 30 $ / Day• Generating 11 – 17 Leads Per day• Cost Per Lead Dhs 6 – 10• Converted Leads = 11• Total Sales = 11 X Dhs. 195,000 = Dhs
2,145,000
No Car Model Name Email Mobile Action Taken Lead number Forwarded to
1 Infiniti G Sedan Issa Fallouh [email protected] 506409994 18765293 Nataly Akil
2 Infiniti FX yahya alkoumaim [email protected]
3 Infiniti G Convertible ALAA MALIK [email protected] 7807677331 18765298 Tony C. Joy
4 Infiniti G Convertible ABDULLA AL ZOUBI [email protected] 566943037 18765297 Nataly Akil
5 Infiniti FX Joe Thomas [email protected] 506595772 18765294 Tony C. Joy
6 Infiniti G Sedan MOHAMMED ALTAYEB [email protected] 5017344407 Infiniti M45 Khamis Al Kayani [email protected] 509899343 18765295 Ziad Gholmieh
8 Infiniti M45 yusanputra yusan [email protected]
9 Infiniti FX Ramachandran Padmanabhan [email protected] 502818192 18765296 Musaab A Ibrahim
11 Infiniti FX Ahmed Rashwan [email protected] 050 7587 335 18752297 Lilian Ali Ahmad
12 Infiniti G Convertible Muhammad Faisal Zameer [email protected]
13 Infiniti FX asem abadla [email protected] 507363648 18747299 Lilian Ali Ahmad
14 Infiniti G Coupe asem abadla [email protected] 507363648 18747299 Lilian Ali Ahmad
15 Infiniti G Sedan Ahmad Al Mulla [email protected]
16 Infiniti G Convertible rasan mamkak [email protected]
17 Infiniti FX rasan mamkak [email protected]
18 Infiniti FX ali hassa [email protected]
19 Infiniti FX Mahesh Malkani [email protected] 504575438 18765299 Ziad Gholmieh
20 Infiniti EX JUMAA SHEIBA [email protected]
21 Infiniti FX SAIF ALAZZAM [email protected] 508023811 18727316 Tony C. Joy
22 Infiniti FX husam ismaeel [email protected] 506168432 18727317 Lilian Ali Ahmad
23 Infiniti FX AWAD ALKAREEM YOUSUF [email protected] 505201251 18727318 Ziad Gholmieh
24 Infiniti M45 tiesto nasir [email protected]
25 Infiniti FX YAHYA AL ZAROONI [email protected]
26 Infiniti EX MOHAMMED SHAKER ALMOFLIH [email protected]
27 Infiniti M45 IHAB IBRAHIM ELMET WALLI BAIH [email protected] 509262105 18734254 Nataly Akil
28 Infiniti FX shadi matrud [email protected] 502960708 18765302 Musaab A Ibrahim
29 Infiniti EX AHMED ASHOOR SABIR HASSAN ALMAT ARI [email protected] 506767031 18765303 Musaab A Ibrahim
31 Infiniti EX m rezaei [email protected]
32 Infiniti FX BASHAR ABDULLAH [email protected]
33 Infiniti G Convertible nadiya djouad [email protected] 502259669 18752293 Tony C. Joy
34 Infiniti G Sedan M V [email protected]
35 Infiniti G Sedan RIMA MOHAMMED [email protected]
36 Infiniti FX AHMED SHEHAT A [email protected] 506266053 18752300 Ziad Gholmieh
37 Infiniti G Convertible Bravo Initony [email protected]
38 Infiniti FX AMAL MOHAMMED [email protected] 504754116 18747306 Nataly Akil
39 Infiniti M45 NADEEM ALANI [email protected] 964234545 18765304 Musaab A Ibrahim
40 Infiniti FX shadia alim [email protected] 503301070 18747308 Lilian Ali Ahmad
41 Infiniti FX rasan mamkak [email protected]
42 Infiniti G Convertible WAJD EL SHOOF [email protected] 507321051 18737271 Ziad Gholmieh
43 Infiniti FX MOHAMMED NAJI [email protected] 501380285 18765305 Musaab A Ibrahim
44 Infiniti G Convertible Arpit Joshi [email protected]
45 Infiniti G Convertible AMER ALSHOFI [email protected] 501974652 18727351 Lilian Ali Ahmad
46 Infiniti QX S G [email protected]
47 Infiniti FX JUMAA SHEIBA [email protected]
48 Infiniti QX JUMAA SHEIBA [email protected]
49 Infiniti FX Azmat Beyg [email protected]
50 Infiniti FX Obaid Saleem [email protected] 558888888 18765306 Musaab A Ibrahim
51 Infiniti G Sedan Obaid Saleem [email protected] 558888888 18765306 Musaab A Ibrahim
52 Infiniti FX Pingkan Rampen [email protected] 558867393 18765308 Tony C. Joy
53 Infiniti G Coupe Gaven Jones [email protected] 566833731 18765309 Tony C. Joy
infiniti Leads Daily Update
August
Type of inquiry Daily emails
% of emails
Brochure Request 331 32.1
Quotation 675 65.5 979
Test Drive Request 25 2.4 52
Total 1031
1403
Test Drive Summary:Altima 2.5 6Infiniti FX35 1Infiniti G35 Sedan 2Pathfinder Station Wagon 1
Patrol Super Safari 2Sunny 3Tiida HB 2Tiida Sedan 1Xterra 5Xtrail 1Armada 1
Number of Sales Inquiries by phone
August Mont hly Report
AAC Email Report
Individual Inquiries
Fleet Inquiries
Brochure Request32.1%
Quotation65.5%
Test Drive Request
2.4%
Type of inquires
Brochure Request
Quotation
Test Drive Request
10
57
09
3 2 1 18
26
0 1
191523
68
36
110 4 3 5 10 15
1 2 10
20
40
60
80
100
1
Brochure Requests by car
370Z Altima 2.5 Altima 3.5L
Altima Coupe Inf initi FX35 Inf initi G35 Sedan
Inf initi G37 Coupe Inf initi QX56 Murano
Pathf inder Station Wagon Patrol Hard Top Patrol Safari
Patrol Super Safari Qashqai Sunny
Tiida HB Tiida Sedan Xterra
Xtrail Navara Civilian
Urvan Patrol Pickup Armada
Inf initi EX Inf initi M Maxima
12
104
11 10 6 3 3 5
27 34
0 2
32
54
7888
65
3141
2 7 113
24
3 118
0
20
40
60
80
100
120
1
Quotation Requests by car
370Z Altima 2.5 Altima 3.5L
Altima Coupe Inf initi FX35 Inf initi G35 Sedan
Inf initi G37 Coupe Inf initi QX56 Murano
Pathf inder Station Wagon Patrol Hard Top Patrol Safari
Patrol Super Safari Qashqai Sunny
Tiida HB Tiida Sedan Xterra
Xtrail Navara Civilian
Urvan Patrol Pickup Armada
Inf initi EX Inf initi M Maxima
Deira, 62%
Sh.Zayed Road, 24%
Sharjah, 12%
Ajman, 1%Ras
AlKhaimah, 1%
Emails By BranchDeira
Sh.Zayed Road
Sharjah
Ajman
Dhaid
Fujairah
Khorfakkan
Ras AlKhaimah
Umm AlQuwain
22-- AW Rostamani AW Rostamani –– Logistics Logistics
22-- AW Rostamani AW Rostamani –– Logistics Logistics
• Established in 1997, the company is the primary logistics
• The new 46,000 square metre facility started back in Feb 2010
• It had 60% occupancy till Jun 2010• 40% Vacancy for more than 2 months
ActionsActions
• Started SEM & SEO Campaign to have a better internet positioning and branding.
• In less than 45 days were able to improve the internet ranking on google.com and yahoo.com.
ResultsResults
• Aug. 2010 , %100 occupancies and request expand the facility.
Conclusions & TipsConclusions & TipsConclusions Conclusions TipsTipsIM is must in today’s business Start Your online present NOWUnderstand your niche market ResearchesIdentify your audience IM researchesTarget the right audience Prospects SegmentationsApproach your prospects Use the right IM methodEvaluate results Measurements for all activitiesImprove results Split testingExpand your business Start the process again
Deploy
Thank Thank YouYouHani Hani MasgidiMasgidi
[email protected]@steptocallcenter.com
Design
Define