Small Business Internet Marketing

The Brief:•Redevelopment of an established South-London Caribbean restaurant’s website.•Fresh presentation of company’s existing branding.•Brochure style.•Focus on generating reservations. •HTML with CMS for ongoing content addition.

The Client:•Popular Brixton spot with a reputation for tasty, well-priced Caribbean food.•Well reviewed in TimeOut and busy GooglePlaces presence.•Wide clientele demographics.

First steps and considerations:•Search EngineOptimisation: appropriate use of keywords in content for optimised presence.•Aesthetics vs lead generation: targeting users who will make a reservation.•Reliable forwarding of bookings to restaurant via email.•Hosting – reliable with 24 hour support and video tutorials.•Ongoing management – straightforward CMS for client to update amidst a busy schedule.

Our response:•Keyword research – linkage to Linked-In / Slideshare / Youtube.•Wireframe of homepage.•Site map.•Project timetable to ensure clear delivery.•Market research /graphic design to develop appropriate aesthetic and market positioning.

Sign-off with client before commencement of build

Small Business Internet Marketing

Wireframe:•31 points for conversion optimisation in layout.•Intuitive reservation form.•PDF menu download on homepage for quick access by users.

Small Business Internet Marketing

Aesthetics and Graphic Design:•‘Jamaica vintage’ feel.•Collage from restaurant photos.•All custom graphic design for site produced in-house.•Unlimited draftings offered to client for perusal.

Small Business Internet Marketing

Booking form:•Compatible with mobile phones.•Auto-responders set up and tested.•Email divert to restaurant floor and managers who confirm reservation.

Rigorous testing by developer and restaurant staff prior to go-live.

Small Business Internet Marketing

Go-live (Dec 2012):http://www.bamboulakitchen.co.uk/

Initial results:32 reservations in 60 days(from launch)

Small Business Internet Marketing

For marketing-minded web-design, consultancy and more contact us: W: Smallbusinessmarketingprofessional.com

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Small Business Internet Marketing

Small Business Internet Marketing