The Power of Mobile Marketing in Your Hand

By Brett Hudson, President of Text Cash Network, Inc.

Mobile marketing was the most active segment within

digital advertising for mergers, acquisitions and investments

in 2011, according to a new report from marketing and

media investment bank Petsky Prunier.

Developers and marketers have adjusted their strategies to

the growth in consumer use of mobile sites and applications

and, as a result, delivered 41 mobile-related acquisitions

worth approximately $780 million in 2011 and 39

investments worth $314 million.

Mobile marketing deal activity in 2011 increased 150 percent from 2010,

according to Petsky Prunier’s summary of 2011 M&A and investment activity.

A recent report from Juniper Research suggests that the mobile coupon market

will be worth $46 billion by 2015, a large jump from the $5.6 billion projected for

the industry this year.

Cost effective mobile coupon campaigns are now within the reach of smaller

retailers providing them with an easy way to drive profitable footfall and build

customer loyalty.

To ignore the potential of mobile coupons would be to ignore the future of

mobile commerce.

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