the power of print media & online promotions
TRANSCRIPT
#PromotionsLab
#PromotionsLab
Julie FoleyDirector of Affiliate [email protected]@julie_foley
Presenters
Matt ChaneyDirector of Affiliate [email protected]@mattchaney
Jay SchultzSponsorship and Product SpecialistThe Atlanta Journal-Constitution
#PromotionsLab
#PromotionsLab
Follow @secondstreetlab on Twitter!
#PromotionsLab
Tweet your favorite ideas! You could win a Second Street swag bag.
#PromotionsLab
#PromotionsLab
Questions?ask in the GoToWebinar panel
#PromotionsLab
Our Partners
#PromotionsLab
Second Street Platform
PROMOTIONS SUITE DATA SUITE
#PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
WHAT YOU’LL LEARN TODAY
#PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
WHY PROMOTIONS + PRINT
#PromotionsLab
Align with current
initiatives
Discover new
opportunities
Leverage unique assets
Grab your share
#PromotionsLab
Why Online Promotions?
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018$0$10$20$30$40$50$60$70$80$90
IN B
ILL
ION
S
#PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
PROMOTION TYPES
TO CONSIDER
#PromotionsLab
Sponsored Contest
#PromotionsLab
Advertiser Contest
#PromotionsLab
Ballot
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Quiz
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Hashtag Photo Sweeps
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Ecommerce Offer
#PromotionsLab
Align with current initiatives1
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secondstreetlab.com/30in30
#PromotionsLab
UT-San DiegoSan Diego, CA| San Diego’s Best
Overview
#PromotionsLab
UT-San DiegoSan Diego, CA| San Diego’s Best
Overview
#PromotionsLab
UT-San DiegoSan Diego, CA| San Diego’s Best
Results
$250,000 in revenue
#PromotionsLab
UT-San DiegoSan Diego, CA| San Diego’s Best The
Power of Print
#PromotionsLab
Telegraph HeraldDubuque, IA | Athlete of the Week
Overview
#PromotionsLab
Telegraph HeraldDubuque, IA | Athlete of the Week
Overview
#PromotionsLab
Telegraph HeraldDubuque, IA | Athlete of the Week
Results$18,000 in revenue
#PromotionsLab
Telegraph HeraldDubuque, IA | Athlete of the Week
The Power of Print
#PromotionsLab
Telegraph HeraldDubuque, IA | Athlete of the Week
The Power of Print
#PromotionsLab
Discover new opportunities2
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#PromotionsLab
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#PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
QUIZZES
#PromotionsLab
#PromotionsLab
The Atlanta Journal ConstitutionAtlanta, GA| Who’s Your TV Mom Quiz
Overview
#PromotionsLab
The Atlanta Journal ConstitutionAtlanta, GA| Who’s Your TV Mom Quiz
Promotion
#PromotionsLab
The Atlanta Journal ConstitutionAtlanta, GA| Who’s Your TV Mom Quiz
Results$25,000 in revenue
#PromotionsLab
#PromotionsLab
Leverage Unique Assets 3
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#PromotionsLab
The Atlanta Journal-ConstitutionAtlanta, GA| Sack Schultz
Overview
#PromotionsLab
The Atlanta Journal-ConstitutionAtlanta, GA| Sack Schultz
Results$30,000 in revenue
#PromotionsLab
The Atlanta Journal-ConstitutionAtlanta, GA| Sack Schultz
The Power of
#PromotionsLab
The Atlanta Journal-ConstitutionAtlanta, GA| Bracket Fiasco
Overview
#PromotionsLab
The Atlanta Journal-ConstitutionAtlanta, GA| Bracket Fiasco
Results$33,000 in revenue
#PromotionsLab
The Atlanta Journal-ConstitutionAtlanta, GA| Bracket Fiasco The
Power of Print
#PromotionsLab
Grab your Share 4
#PromotionsLab
The Roanoke TimesRoanoke, VA | $1,000 Egg Hunt
Overview
#PromotionsLab
The Roanoke TimesRoanoke, VA | $1,000 Egg Hunt
Results
Over 18K
NEW OPT-INS
#PromotionsLab
Overview
North Platte TelegraphNorth Plate, NE | 12 Days of Giving
#PromotionsLab
#PromotionsLab
Overview
North Platte TelegraphNorth Plate, NE | 12 Days of Giving
#PromotionsLab
North Platte TelegraphNorth Plate, NE | 12 Days of Giving
Results
$6,000REVENUE
2,614NEW OPT-INS
#PromotionsLab
North Platte TelegraphNorth Plate, NE | 12 Days of Giving
The Power of Print
#PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
RESOURCES
#PromotionsLab
secondstreetlab.com
secondstreetlab.com
#PromotionsLabsecondstreetlab.com
#PromotionsLabsecondstreetlab.com/calendar
#PromotionsLabVisit Promotions University Booth
#PromotionsLab
• NEW! • Quiz Planning• Contest Planning• Ecommerce
Planning• Ballot PlanningPlanning
#PromotionsLab
• Contest Sales• Ecommerce Sales• Ballot Sales• NEW!
Advertiser ContestsSelling
#PromotionsLab
• Sweepstakes Admin• National Sports
Admin• Ecommerce Admin• Submission Admin• Ballot AdminExecuting
#PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
NEXT STEPS
#PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
SET GOALS
#PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
CREATE A TEAM
#PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
BUILD A CALENDA
R
#PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
TRACK AND
ADJUST
#PromotionsLab
D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
MAXIMIZE YOUR
ADVANTAGE
#PromotionsLab
Julie FoleyDirector of Affiliate [email protected]@julie_foley
Questions
Matt ChaneyDirector of Affiliate [email protected]@mattchaney
Jay SchultzSponsorship and Product SpecialistThe Atlanta Journal-Constitution