the power of purpose
DESCRIPTION
The power of purpose shows how organizations can create value in a sustainable and future oriented wayTRANSCRIPT
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THE POWER OF PURPOSE Taking a frontrunner position towards a new retail and quality experience
The Future of Retail 24 april 2014
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FRANS BECKERS Algemeen Directeur
EPEA BENELUX
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Stefaan Vandist�ex-Duval Guillaume�Expert Branding en storytelling
Tom Duhoux�ex-Van Gansewinkel�Expert Business Development en Cradle-to-cradle
Bart Jansen�ex-Vito�
Expert Innovatie en duurzame
productontwikkeling
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Rethinking the way we make things (Frans Beckers / EPEA)
Who we are, what we do and why (EPEA / Studio Spark)
Business models and retail experience (Tom Duhoux and Stefaan Vandist / Studio Spark)
How to make it happen? The process (Frans Beckers and Tom Duhoux)
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FRANS BECKERS
About rethinking the
way we make things
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THEMA GEEL
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v
• Toxic materials • Health for all of us • Resource scarcity
WHY DOES IT MATTER?
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THEMA BLAUW POOR INDOOR AIR QUALITY
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THEMA BLAUW INCREASING RESOURCE SCARCITY
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THEMA GEEL
BIOCYCLE TECHNOCYCLE
IN NATURE, EVERYTHING IS A RESOURCE FOR SOMETHING ELSE
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WHY IS THE ROLE OF RETAIL SO IMPORTANT?
• ‘Chain director’ and ‘architect of choice’ for consumers • Turn innovation into a positive experience • Buy and take-back touch-point is key in circular systems • Customer ambassador to producers • Best market feeling
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THEMA BLAUW WHO ARE THE FRONTRUNNERS TODAY?
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THE FUTURE OF �RETAIL What do the trendwatchers tell us?
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WATCHING THE TRENDWATCHERS….
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From internet to outhernet
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From multi-channel to
omni-channel
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From usual to unusual
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From eco-special to eco-normal
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From ‘house of brands’ to ‘branded house’
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A good storyteller tells a good story, a great storyteller tells a story that allows you to find a glorious role in that story… ��(Watts Wacker, world renowned futurist)
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The Company
The Product
The Brand
BELIEF
TRUST EXPERIENCE
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The Product
EXPERIENCE
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The Company
TRUST
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The Brand
BELIEF
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Als mijn ervaring met het product bijdraagt tot mijn geloof in het merk en mijn vertrouwen in het bedrijf, dan zorgt dat voor een zeer versterkend en geïntegreerd samenspel. ��
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Ok, laten we nu eens teruggaan naar de producten waar we
vandaag mee zijn begonnen…
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SILVER
MATERIALS PASSPORT
CRADLE TO CRADLEProduct
MORE INFO
QUALITY STATEMENT
CERTIFICATE
Do you want to learn more aboutthe story behind this bin?
Scan this QR code, or go towww.epea.com/quality-statement
Congratulations withyour purchase!Read on to see what makes me so special!
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BUSINESS VALUE
SOCIETAL VALUE
CUSTOMER �VALUE
fun
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7 vuistregels om dit op een effectieve manier waar te maken
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�#1�
Wees positief. �Bied perspectief�
�
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�#2�
Maak het makkelijk�
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�#3�
Zorg voor realistische beeldvorming
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�#4�
Engageren in plaats�van evangeliseren �
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�#5�
Wees ongewoon
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�#6�
Voed sociale status
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�#7�
Maak van je merk een sociaal�platform
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Hoe beginnen we hier nu aan? Hoe leggen we het
innovatiepotentieel bloot?
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A re
mix
of t
he O
VAM
SIS
Too
lkit �
and
the
EPEA
Roa
dmap
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Het gaat over �business development!
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THE POWER OF PURPOSE�thanks for your attention!�@talkwithspark
EPEA [email protected] www.epea.nl Studio Spark [email protected] [email protected] www.studiospark.eu