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The Power of the Play Button How to be interesting, when you’re not Matt Eames, CCO.

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  • The Power of the Play ButtonHow to be interesting, when youre notMatt Eames, CCO.

  • Visuals are processed 60,000 faster in the brain than tex

    Bring reviews to life!

  • Evolution of Content

    Source: Instapage

  • Forms of UGC

    WikisQ and A sites Blogs

    Video ReviewsCompetitions

    Social Media

    Photos

  • Visuals are processed 60,000 faster in the brain than tex

    of information transmitted to the brain is visual.

    90%Bring reviews to life!

  • Visuals are processed 60,000xfaster in the brain than text.

    Bring reviews to life!

  • The Power of Customer Reviews: Pictures

    94%Source: Kissmetrics

    increase in views on content that have relevant images.

  • The Power of Customer Reviews: Pictures

    the best cat food shewont eat anything else

    delivery was on time and packaged beautifully...

    stunning views of the Eiffel Towerfrom our room...

    nothing was too much trouble

  • Example: Feefo Photo Reviews

  • video now appears in 70% of the top 100 search results listings

    Most trusted reviews

  • 85% of customers are more likely to purchase after watching a product video.Bring reviews to life!

  • Why only have this?

  • When you could stand out with

  • Or why only have text reviews?

  • When this would make a bigger impact

  • Even the most unlikely of products

  • come alive with video reviews!

  • The Power of Customer Reviews

    84%of consumers reported that UGC has an influence on what they buy.

    Source: Bazaarvoice

  • UGC videos get more views than brand-owned content. 10x

  • Traffic - SEO

    25%Of search results for the world's 20

    largest brands are links to user-generated content.

    Source: Kissmetrics

  • Example: Burberry

    Sales surged 50% Y-O-Y following launch of site

  • Example: Starbucks

    Starbucks earned publicity and proved that it strongly valued customer feedback.

  • Example: Coca-Cola

    2% Increase in U.S. Sales

  • Bring your products to life with visual content

    In conclusion

    or let your customers do that for you!

  • The Power of the Play ButtonSlide Number 2Evolution of Content Forms of UGCSlide Number 5Slide Number 6The Power of Customer Reviews: PicturesThe Power of Customer Reviews: PicturesExample: Feefo Photo ReviewsSlide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18The Power of Customer ReviewsSlide Number 20Traffic - SEOExample: Burberry Example: StarbucksExample: Coca-ColaIn conclusionSlide Number 26Slide Number 27


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