BRAND L VERS

The Power of Your

CREATED BY scott jeffrey DESIGNED BY melissa thornton

© 2 0 0 9 T h e C u l t B r a n d i n g C o m p a n y

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Your customers buy from you for different reasons.

Why do they buy?

convenience

quality comfort

respect

cleanlinessexpertise

friendliness

trust

reliability

price

selection

stylevalue

promise

service

safety

flexibility

Some customers buy from you because

they have a relationship with you.

But a small group of customers

buy from you because they love you.

BRAND L VERS...We call them

BRAND L VERS Your

have a meaningful, emotional connection with your brand.

BRAND L VER, In the eyes of youryou have no competitors.

Mac users don’t even consider the PC as an option.

VW Beetle owners light up just thinking about their cars.

Do you think they consider buying a different car?

BRAND L VERS?

Is it worth putting your attention on your

After all, they represent a minority of your customer base and they already love you,

so why bother focusing on them?

Your goal is more traffic, new customers, more sales, mass market appeal, right?

But did you know...

A 5% increase in customer loyalty can

almost double your profitability.

5% =

An existing customer is 5 times more likely to buy from you than a new prospect.

How does focusing on yourBRAND L VERdrive profitability?

The Power of Repeat Business

Your buy from you more often. BRAND L VERS

BRAND L VERSYour

The Importance of Retention

stay loyal and don’t show interest in your competitors.

BRAND L VERS

The Magic of Word of Mouth

Your current create new customers for you.

Zappos generates over $1 billion in sales while spending only $18 million in advertising.

Repeat sales account for 75% of their revenue.

"We view any expense that enhances the customer experience as a marketing cost because it generates more repeat customers through word of mouth."

- Tony Hsieh, CEO of Zappos

Many marketers think they need to manipulate word of mouth through

gimmicks and incentives.

BRAND L VERS,If you serve your

they will share the word and create new customers for you—no extra incentives required.

BRAND L VERS.

Smart

companies

grow by

harnessing

the power of

their

Serving your best customers is the surest way to grow a profitable business—in any economic climate.

While most retailers were decimated by one of the most dismal shopping seasons in decades (4th qtr 2008),

Amazon’s sales surged almost 20%.

"We take those funds that might otherwise be used to shout about our service, and put those funds instead into improving the service. That's the philosophy we've taken from the beginning. If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."

- Jeff Bezos, CEO Amazon.com

Only by focusing on your

BRAND L VERScan you differentiate your business.

Only by focusing on your

can you make your competition irrelevant.BRAND L VERS

Only by focusing on your

can you grow a legion of loyal customers who trust you, buy from you, and help you grow your business.

BRAND L VERS

Your BRAND L VERSare the lifeblood of your business: Serve them better than anyone else.

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