the practical guide to mobile advertising
DESCRIPTION
The Practical Guide to Mobile Advertising. Beirut International Franchise Forum. Panel 3: E-commerce & Mobile Shopping; The Future Shopping Reality. Fayez Abu Awad Vice President, Middle East & Africa Airpush. the world stage of mobile advertising. NOKIA ADVERTISING BUSINESS UNIT. - PowerPoint PPT PresentationTRANSCRIPT
The Practical Guide to Mobile Advertising
Beirut International Franchise Forum
Panel 3: E-commerce & Mobile Shopping; The Future Shopping Reality
Fayez Abu AwadVice President, Middle East & Africa
Airpush
THE WORLD STAGE OF MOBILE ADVERTISING
NOKIA ADVERTISING BUSINESS UNIT
THE WORLD STAGE OF MOBILE ADVERTISING
THE WORLD STAGE OF MOBILE ADVERTISING
THE WORLD STAGE OF MOBILE ADVERTISING
THE WORLD STAGE OF MOBILE ADVERTISING
THE WORLD STAGE OF MOBILE ADVERTISING
GLOBAL VIEW ON TELECOM AND MOBILE ADS
5.9billion mobile subscribers
(87% of the world population)
$14.8Billion is the expected
spend on Mobile Ads in the US in 2016
$28.6Billion is the expected spend on Mobile Ads Globally in year 2016
$17.5 billion (mobile apps
marketplace by 2012)
A CLOSER LOOK AT MENA
250 million mobilesubscriber in
Middle East by 2012
43 million mobile internet consumers in MENA
(45% of internet users)
104%(CAGR) is the growth in
Mobile Data Traffic in the region
$44million (mobile display ad spend in ME & Africa by
2012)
NOMENCLATURE - JARGON• In app vs. Out of app advertising
• Ad network
• Blind ad network
• Push advertising
• Impression
• Click
• Click Through Rate – CTR
• Conversion
MYTHS OR REALITIES• Click through rate is low but that is normal
• Ads in mobile apps work
• Mobile is only for rich countries
BENEFITS TO FRANCHISEES
• Business planning Stage:
• Mobile surveys, quick efficient and …biased (but it is a good bias)
• Launch
• Be found
• Be heard
• Be seen
• Grow
• Drive footfall ( 2 way communication)
RECIPE FOR SUCCESS IN MOBILE MARKETING
• Test
• Track
• Measure
• Invest
• Integrate
