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DECEMBER 1–3, 2020 | AMARILLO CIVIC CENTER | AMARILLO, TX THE PREMIER FARM SHOW FOR PANHANDLE AG 2020 SPONSORSHIP & ADVERTISING GUIDE AmarilloFarmShow.com

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Page 1: THE PREMIER FARM SHOW - ideaggroup.com · or fill out the enclosed form, and return it to the IDEAg Marketing Department by Friday, October 16, 2020. FREE PROMOTIONAL MARKETING The

DECEMBER 1–3, 2020 | AMARILLO CIVIC CENTER | AMARILLO, TX

THE PREMIER FARM SHOWFOR PANHANDLE AG

2020 SPONSORSHIP & ADVERTISING GUIDE

AmarilloFarmShow.com

Page 2: THE PREMIER FARM SHOW - ideaggroup.com · or fill out the enclosed form, and return it to the IDEAg Marketing Department by Friday, October 16, 2020. FREE PROMOTIONAL MARKETING The

Welcome ad970 x 250

Box ad300 x 250

Skyscraper ad

300 x 600

Show Postcard ................................ Size 8.5” x 5.5”Order customized postcards to give to your customers before the event to let them know you’ll be exhibiting—totally free to you! These professionally-designed postcards will include Amarillo Farm & Ranch Show branding along with your company name and booth number. Whether you hand them out or mail them in advance of the show, these postcards will help you get the word out and drive traffic to your booth.

Show Poster ...................................... Size 11” x 17”The Amarillo Show Posters are the perfect way to let customers know you’ll be exhibiting at the show. Hang posters in high-traffic areas of your business or in local businesses in your area.

Orders due by October 16. Fulfillment takes approximately 10–15 business days so plan accordingly.

Let your customers know where to find you at the Amarillo Farm & Ranch Show with our FREE promotional pieces. To order promotional marketing pieces, fill out the order form on Ideaggroup.com/Amarillo/Promotion-Sponsorship, or fill out the enclosed form, and return it to the IDEAg Marketing Department by Friday, October 16, 2020.

FREE PROMOTIONAL MARKETING

The Amarillo Farm & Ranch Show website provides targeted marketing opportunities for your business. Advertise on our website to ensure that your company is “top of mind” as attendees consider which of the 500 exhibitors they will visit.

Website AdvertisingWelcome Ad (970 x 250) .................................$750 Skyscraper Ad (300 x 600) ...............................$250 Box Ad (300 x 250) ..........................................$100Link website visitors directly to your site and elevate your brand on AmarilloFarmShow.com. The site saw 30k pageviews in the months leading up to the 2019 show. Advertisers will appear on all pages of the Amarillo Farm & Ranch Show website and will rotate with other ads. Limit 5 in each position.

Free! Exhibitor ListingThousands of attendees use the online exhibitor directory, category listing, and on-site printed show program as an exhibitor search tool. Be sure to let attendees know who you are and what you do. Go online to Ideaggroup.com/Amarillo/Promotion-Sponsorship or return the enclosed Exhibitor Listing Form by Friday, October 16 to ensure your product categories are in the printed show program.

Exhibitor Listing Upgrade ...............................$99Upgrade your exhibitor listing in the Amarillo Show Program! Now you can stand out from the crowd by purchasing an upgraded listing in the Amarillo Show Program. Add your company details and product description to your printed listing to increase your company’s recognition at the show.

DIGITAL ADVERTISING

2 2020 AMARILLO FARM & RANCH SHOW | DECEMBER 1–3, 2020

Visit AmarilloFarmShow.com and #AmarilloFarmShow. 15

4–FFor the most up-to-date exhibitor list, download the Amarillo mobile app.

Cartwright Trailer Sales & Service LP/Trinity Trailer Mfg ..........S561

Case IH .......................................... N406Cat Claw Tire Sealants.......................S174Ceres Imaging ............................... H1104Certified Labs/DRM ........................ H1005Channel Seed .................................C1570Childers Brothers Inc ..................... H1030Citizens Bank .................................L1373Click Heat ..................................... H1123Clift Land Brokers/

Clift Land Auctions ........................C685Coast To Coast Carports, Inc. ............ H928ComTech ...................................... H1121Concept Agri-Tek ........................... H1011Conklin Distributor............................S575Conservis .......................................L1367Country & Western

Home Décor ...............................C1838Coyote Machining .............................S164Crop Quest, Inc. ............................ H1109CROPBUILDERS ............................. H801CrustBuster/Speed King, Inc. .............C729CUTCO Cutlery .............................. H1001DARF Rakes .................................... H807Davidson Oil Company/Willborn

Tank & Fuel System ..................... N126DB&E Co., LLC.................................C720Dermalactives and Elevare

Skin Care .................................... H903Derrell’s Equipment Sales ...............C1942Devland Engineering .......................C1834

DIAMOND GRID NEBRASKA ..... C157528 HWY 83Stapleton, NE 69163308-636-8430

DIAMOND GRID has been engineered to reinforce ground surfaces, improve stability, and provide cost effective solutions with superior performance, while minimizing environmental impact and reducing ongoing maintenance costs. Developed from 100% recycled materials, built to withstand loads of 30 ton/sqft empty and 100+tons/sqft filled. Diamond Grids strength, longevity, ease, and speed of installation have time and again proven to be a viable solution in multiple Rural, Domestic, Landscaping, Civil, and Mining applications.

Diamond Nutrition Energy Cubes .... N533ADiesel Laptops .............................. H1125Direct Pivot Parts ............................ H923Diversity D .......................................C758Don Hardy Fuel Efficient

Engine Service ..............................S581Dragon-Line, LLC ............................ H924Drinkall Family Forage Enterprises .. C2021EasyCharge Solutions ....................... H812ECO-Drip Irrigation ...........................C671Edward Jones .................................A1426Ekotuning ..................................... H1118

Energy Transfer ..............................A1409Enertek Thermal Solutions ..............C2029Engine Machine Specialist ..............C1900Equinom – Smart Food Seeds

by Design .................................... H817Equipment Supply Co., Inc. .............. H920Equity Exchange .............................. H825Escoba - KC Ranch LLC ..................C1948Euroshine Inc .................................. H901Excel Machinery Ltd ..........................M11Excel Machinery Ltd .......................C1563Express Scale Services ......................C600

Fairbank Equipment .........................S549Farmers Business Network ............. H1023Farmer’s Equipment .......................C1815Farmtrade ....................................... H819Fastline ...........................................C769Fellowship of Christian Farmers .......C2025FiberMax .......................................L1379Filson Livestock Equipment ...............C622First Choice Communications ..........C1923Flagpoles By Uncommon USA .......... H808Flexxifinger USA Inc .........................S168Fluid Line Components .................... N521

UTILITY TRAILER SALES SOUTHEAST TEXAS, INC.

www.utilitytrailers.com713-821-6300

HOUSTON (2) * PHARR * SAN ANTONIO * LAREDO * LAPORTE SAN BENITO * EL PASO * AMARILLO * EAGLE PASS

WE BUY ALL USED EQUIPMENT!

COMPANY NAME .......................BOOTH #

AFRS19 Program.indd 15 11/14/19 4:28 PM

Page 3: THE PREMIER FARM SHOW - ideaggroup.com · or fill out the enclosed form, and return it to the IDEAg Marketing Department by Friday, October 16, 2020. FREE PROMOTIONAL MARKETING The

Thousands of attendees will walk the halls of the Amarillo Farm & Ranch Show this December, and all of them will be carrying the Amarillo Farm & Ranch Show Program. Set yourself apart from other exhibitors and showcase your company with an ad in the show program. There is a size for every budget.

Deadline for Print Advertising Orders: OCTOBER 16, 2020 Deadline for Print Ad Artwork: OCTOBER 23, 2020

PLACEMENT DIMENSIONS RATEBack Cover* 7.875” w x 10.75”* $3,690 SOLD

Inside Front Cover* 7.875” w x 10.75”* $3,150

Inside Back Cover* 7.875” w x 10.75”* $3,150

Full Page* 7.875” w x 10.75”* $2,250

1/2 Page Horizontal 7” w x 4.625” h $1,530

1/2 Page Vertical 4.625” w x 7” h $1,530

1/3 Page Horizontal 7” w x 3” h $1,215

1/3 Page Vertical 2.25” w x 9.375” h $1,215

1/3 Page Standard 4.625” w x 4.625” h $1,215

1/4 Page 3.5” w x 4.625” h $882

1/6 Page 4.625” w x 2.25” h $675

SHOW PROGRAM ADVERTISING

Full page7.875” x 10.75”

Include bleed and crop marks.

All type should be .25” from the edges of the page.

1/2 page horizontal7” x 4.625”

1/4 page horizontal

3.5” x 4.625”

1/3 page standard

4.625” x 4.625”

1/3 page horizontal7” x 3”

1/2 page vertical4.625” x 7”

1/6 page4.625” x 2.25”

1/3 page vertical2.25”

x 9.375”

* Include bleed (at least .125” on all sides) for full page ads. Use .25” margin (clear space) for text. Please submit your ad as a high resolution pdf (300 dpi) with crop marks.

3 2020 AMARILLO FARM & RANCH SHOW | DECEMBER 1–3, 2020

Page 4: THE PREMIER FARM SHOW - ideaggroup.com · or fill out the enclosed form, and return it to the IDEAg Marketing Department by Friday, October 16, 2020. FREE PROMOTIONAL MARKETING The

Booth Giveaway Promotion ..........................$250Promotional giveaways are an excellent way to promote your brand and generate leads. Allow us to help you reach your company goals by promoting your in-booth giveaway on our website, app, and social media sites, and in our show program. Giveaway supplied by exhibitor.

NEW! Show Special Promotion ....................$250If you are running a special discount on products for Amarillo Farm & Ranch Show attendees, let us help you promote it. Call out your special on our website, app, show program, and social media.

Product Spotlight ..........................................$250Grab attendees’ attention with a Product Spotlight sponsorship. Your company and product will be highlighted on our website, app, social media sites, and in our printed show program.

Hall Banners ....................................... $1,000 eachHang banners throughout the Amarillo Civic Center to promote your company. Attendees will be sure to see your message as they walk through the show. Banner supplied by exhibitor. Sponsor will work with IDEAg on banner size details.

Show Bags—Exclusive ................................$1,000By sponsoring the show bags, you are getting your company name and message in the hands of every attendee. Bags can include your company logo, booth number, and a promotional message. You’ll also be included on our sponsor thank you pages as the Official Show Bag Sponsor. Add a show bag insert for even more exposure. 3,000 bags and inserts supplied by sponsor.

Show Bag Insert/Door Handout ...................$250Put your information in the hands of all attendees. A small flyer or promotional item is a great way to catch attendees’ attention and drive traffic to your booth. 3,000 inserts supplied by exhibitor.

NEW! Floor Decal Path Sponsor ..................$200There will be floor decals placed throughout the Amarillo Civic Center safely guiding attendees through every room and hallway. Become a sponsor and get your company logo and booth number printed on 5 decals. Show staff to choose locations.

NEW! Meter Board Sponsorship....................$50Do you exhibit in the North Hall, South Hall, or Regency Room? Each of these spaces will have an 8’ meter board sign outside the door directing attendees to what is inside. Upgrade your company’s mention on the board with a logo plus a bolded highlight to ensure your company makes an impression.

New Exhibitor Sponsor Package ..................$199Are you new to the Amarillo Farm & Ranch Show? Make sure attendees know about you! With your sponsorship investment you receive:

n Upgraded mention on the “Welcome New Exhibitors” page in the show program (company name, logo, slogan, booth number

n Recognition on a “Welcome New Exhibitors” page on the website

n An 8.5” x 11”sign with stand (or easelback sign) for your booth, indicating you as a new exhibitor

n 1 push notification from show app

n Company name mentioned on New Exhibitor meter board sign

Window Clings ................ $250 each or 4 for $750Greet attendees with your brand and messaging with branded window clings as they arrive at the Amarillo Civic Center. Clings can feature your logo, booth number, and/or marketing message. You provide the artwork (18” x 24” or 24” x 24” based on window locations), we’ll print and place the clings for you.

We offer sponsorship opportunities to expand the reach and drive booth traffic for every budget. Purchase sponsorships a la carte, or contact us to create a custom-fit package tailored to your company’s needs and goals, to increase visibility with attendees before, during, and after the show.

SPONSORSHIP OPPORTUNITIES

4 2020 AMARILLO FARM & RANCH SHOW

Page 5: THE PREMIER FARM SHOW - ideaggroup.com · or fill out the enclosed form, and return it to the IDEAg Marketing Department by Friday, October 16, 2020. FREE PROMOTIONAL MARKETING The

The Official Partner SponsorshipCall for Pricing

Be named an Official Partner of the Amarillo Farm & Ranch Show and gain exclusivity and exposure throughout the show in your brand category. Sponsorship includes the title of Official Partner of the show, a full page ad in the show program, recognition on the website and mobile app, as well as mentions in radio and print advertising. Let us tailor a Preferred Partner package for you today.

Register to Win .................... Prize Donation Value SponsorshipLimit 1 per day

Donate one register-to-win prize (valued at $2,500) for one (1) of the days of the show. Attendees will register to win your prize as they enter. You’ll receive prime display location of your product or image of your product at the show. You will also have access to the attendee list for a two-time use following the show. List process managed by the Amarillo Farm & Ranch Show team. Promotion included in show program, website, live broadcast media, social media, and in a pre-show press release.

Print AdvertisingACCEPTABLE FORMATS: Press quality PDF format (all fonts must be embedded and files must be built to the correct size), Adobe Illustrator (all fonts must be outlined), or Adobe Photoshop (CMYK or grayscale color mode, no less than 300 dpi). Files created in any other format will need to be recreated by IDEAg; production charges will apply.

You may also submit high-resolution JPEG or PNG files (no less than 300 dpi). Files downloaded from websites are not acceptable for print and cannot be used. IDEAg is not responsible for the print quality of graphics that do not meet these requirements.

Digital AdvertisingACCEPTABLE FORMATS: High-resolution JPEG or PNG files (no less than 300 dpi) in CMYK color or black and white.

Booth Giveaways & Register to WinIMAGES: High-resolution JPEG or PNG files (no less than 300 dpi). Files downloaded from websites are not acceptable for print and cannot be used. IDEAg is not responsible for the print quality of graphics that do not meet these requirements.

CONTENT: Word or PDF documents are acceptable. Content may also be sent in the body of an email.

Sending Your MaterialsUPLOAD: Upload large files on WeTransfer.com. Email the large file transfer to [email protected]. Be sure to enter your company name and ATTN: Amarillo Farm & Ranch Show in the message field to ensure proper delivery.

EMAIL: Maximum file size for each email is 25MB. Files larger in size must be uploaded per above instructions. In the subject line of your email, please identify your company name and the program for which your files are being sent.

Please email files to the attention of the IDEAg Marketing Department. If you have any questions about sending the files, please contact us at [email protected] or call 800-827-8007.

It is extremely important that you enter your company name and AMARILLO MARKETING in the subject line. This information will identify the sender and will be used to contact you in the event there is a problem with your artwork.

If you have multiple large-sized files, please send them in separate emails.

Questions Regarding Material [email protected] or 800-827-8007

MARKETING MATERIAL SUBMISSION GUIDELINES

SPONSORSHIP OPPORTUNITIES

5 2020 AMARILLO FARM & RANCH SHOW | DECEMBER 1–3, 2020

Page 6: THE PREMIER FARM SHOW - ideaggroup.com · or fill out the enclosed form, and return it to the IDEAg Marketing Department by Friday, October 16, 2020. FREE PROMOTIONAL MARKETING The

CONNECT WITH USAmarilloFarmShow.com AmarilloFarmShow @AmarilloFRShow @AmarilloFarmShow #AmarilloFarmShow

IDEAg Group, LLC. delivers an optimal experience to attendees, exhibitors, and industry thought leaders in the agricultural market. Through its established farm show events and Feed & Grain magazine, the IDEAg Group is dedicated to bringing interactive, content-rich, high-value events to the marketplace, connecting top-level producers to providers across the country. The IDEAg Group offers interactive events, publications, and media products that are produced “For Agriculture. By Agriculture.”

Contact Your Sales Rep Today!

John HendelDirector, Event [email protected]

Scott OdinSales [email protected]

Dan JohnsonAccount [email protected]

Have an idea you don’t see listed? We want to help you reach your goals for this year’s Amarillo Farm & Ranch Show. Let us customize a sponsorship package just for you! Contact our sales staff or find our Contact Us page on AmarilloFarmShow.com.

2021 IDEAg EVENTS

AFBF Annual Convention & Trade ShowJanuary 8–13, 2021 San Diego Convention Center San Diego, California

Minnesota Farmfest®

August 3–5, 2021 Gilfillan Estate Redwood County, Minnesota

Dakotafest®

August 17–19, 2021 Schlaffman Farm Mitchell, South Dakota

Amarillo Farm & Ranch Show®

Nov. 30, Dec. 1–2, 2021 Amarillo Civic Center Amarillo, TX

Page 7: THE PREMIER FARM SHOW - ideaggroup.com · or fill out the enclosed form, and return it to the IDEAg Marketing Department by Friday, October 16, 2020. FREE PROMOTIONAL MARKETING The

You can fill out this form online at IDEAgGroup.com/Amarillo/Promotion-Sponsorship. Or, complete this form and email it to [email protected] or fax it to 847-483-1379. Please order by Thursday, October 16, 2020. For all other marketing and sponsorship opportunities, please contact a member of our sales team.

FREE MARKETINGDeadline to Order: October 16, 2020M Show Poster Quantity _____________

MShow Postcard Quantity _____________

DIGITAL ADVERTISINGMWelcome Ad $750MSkyscraper Ad $250MBox Ad $100MExhibitor Listing Upgrade $99

PRINT ADVERTISINGDeadline to Order: October 16, 2020

GIVEAWAY, PRODUCT & SHOW SPECIALDeadline to Order: October 16, 2020MBooth Giveaway $250MNEW! Show Special Promotion $250MProduct Spotlight $250

SPONSORSHIP OPPORTUNITIESMHall Banner ($1,000 each) Quantity _____________MShow Bags—Exclusive $1,000MShow Bag Insert/Door Handout $250MNEW! Floor Decal Path Sponsor $200MNEW! Meter Board Sponsorship $50MNew Exhibitor Sponsor Package $199MRegister-To-Win Sponsor $2,500 Prize value

WINDOW CLINGSM1 Cling ($250 each) Total Quantity _____________M4 Clings ($750 total)

TOTAL $ __________________________

Company ______________________________________________________________________________________________________________________________

Contact Name __________________________________________________________________________________________________________________________

Phone ____________________________________________________________ Email _____________________________________________________________

PAYMENT METHODM Electronic Payment via ACH (Preferred)

Transfer To: Farm Bureau Bank, ABA Routing #: 121281892, Account #: 1000124485, Account Name: IDEAg Group LLC

M Check M Bill Me M Visa M Mastercard M AMEX M Discover

CC# ___________________________________________________________________ Exp Date ___________________________ Security Code _____________

Name on Card _________________________________________________________________________________________________________________________

Billing Address _________________________________________________________________________________________________________________________

City __________________________________________________________________ State _________________________ Zip ____________________________

Shipping Address: M Same as Billing Address

Address _______________________________________________________________________________________________________________________________

City __________________________________________________________________ State _________________________ Zip ____________________________

Authorized Signature ____________________________________________________________________________________________________________________

MARKETING ORDER FORM2020

DECEMBER 1–3, 2020OPENS DAILY AT 9:00 AMAMARILLO CIVIC CENTER

AMARILLO, TEXAS

Artwork for print ads due: October 23, 2020. File submission details can be found online at IDEAgGroup.com/Amarillo/Promotion-Sponsorship or in your Sponsorship and Advertising Guide.

MBack Cover SOLD $3,690MInside Back Cover $3,150MInside Front Cover $3,150MFull Page $2,250M1/2 Page (horiz.) $1,530M1/2 Page (vert.) $1,530

M1/3 Page (horiz.) $1,215M1/3 Page (vert.) $1,215M1/3 Page (stand.) $1,215M1/4 Page $882M1/6 Page $675

Mail Check To: IDEAg Group, LLC/AFRS, 3080 Eagandale Place, Eagan, MN 55121 | E-mail: [email protected] | Fax: 847-483-1379