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THE PROMOTION STRATEGIES OF DISBUDPAR
KARANGANYAR IN DEVELOPING KARANGANYAR
TOURISM
FINAL PROJECT
Submitted as a Partial Fulfillment of Requirement in Obtaining Degree from
The English Diploma Program, Faculty of Letters and Fine Arts,
Sebelas Maret University
By:
Amalia Nur Rochmah
C 9309009
ENGLISH DIPLOMA PROGRAM
FACULTY OF LETTERS AND FINE ARTS
SEBELAS MARET UNIVERSITY
2012
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MOTTO
Measure success not by what you have done, but what you could do.
(Unknown)
Experience is not what happens to you, it is what you do with what
happens to you. (Unknown)
Instead of giving myself reasons why I can’t, I give myself reasons why I
can. (Unknown)
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DEDICATION
I dedicate this Final Project Report to:
My Savior, My Almighty God,
ALLAH SWT
My beloved parents
My beloved Husband and Son
My big family
My Lecturers
All My best friends
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PREFACE
Assalamualaikum Wr. Wb.
Alhamdulillahirrobil’alamin, first of all thanks to Allah SWT for the
blessing so that the writer can finish this final project report. The writer writes this
Final Project Report to fulfill the requirement in obtaining the English Diploma III
Degree. The writer did the job training in Karanganyar Tourism Office in the
marketing division because she wants to learn about the marketing strategies that
have been done by the office.
This Final Project Report describes the promotion strategies of DISBUDPAR
Karanganyar in developing Karanganyar tourism. Besides, this final project also
informs the readers about whatproblems faced by DISBUDPAR in running its
programs and also gives somesuggestions to minimize them.
The writer realized that this Final Project Report is far from being perfect.
Therefore, the writer would appreciate and be willing to accept positive advices
and criticisms.
The writer hopes that this final project report will be useful for all readers.
Thank you.
Wassalamualaikum Wr. Wb
Surakarta, June 2012
Amalia Nur Rochmah
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ACKNOWLEDGMENT
Alhamdulillahirobbil’alamin. Finally, I have finished this final project
report. First of all, I would like to express my highest gratitude to Allah SWT who
makes everything possible. During the process of finishing this final project
report, I get many supports and suggestions from many sides. Therefore, I would
like to give my deepest thanks to:
1. Drs. Riyadi Santosa, M.ed, Ph.D, Dean of the Faculty of Letters and Fine Arts for
approving the report.
2. Mr. Yusuf Kurniawan, SS, MA, Head of English Diploma Program as my
Academic Supervisor and my Supervisor. Thank you so much for the patience,
guidance, and help during the process of making this Final Project report.
3. All my lecturers in the Faculty of Letters and Fine Arts. Thank you for the
guidance and knowledge that have been given to me.
4. My beloved Mom and Dad. Thanks for the support, advice, prayer and for all
have been given to me, I love you so much.
5. My big family, especially, my beloved husband, Decky Prihatama, SE and my
handsome boy, Shaquille Athallah Raesha. Thank you so much for your love and
everything that you have given to me, you are my everything.
6. All of the officials of Karanganyar Tourism Office, thank you so much for all
assistances, supports and guidance.
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7. All of my friends in class, especially for Elvira, Nindi, Clevia, Agus,
Apbiyanaries , Aziz, Cahyo, that too many to mention, thank you so much for the
support and all experience that you gave me.
Surakarta, June 2012
Amalia Nur Rochmah
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ABSTRACT
Amalia Nur Rochmah. 2012. The Promotion Strategies of DISBUDPAR
Karanganyar in Developing Karanganyar Tourism. English Diploma
Program, Faculty of Letters and Fine Arts, Sebelas Maret University.
This report is written based on the job training which has been done at
DISBUDPAR Karanganyar. The objectives of this report are to describe the
promotion strategies of DISBUDPAR Karanganyar, to find out the problems
faced by DISBUDPAR Karanganyar and the solutions to the problems faced
by DISBUDPAR Karanganyar in developing tourism in Karanganyar. The
data of this report are taken from observation and library study by collecting
information from books, document, interview and other reliable literatures.
Based on the observation conducted, conclusion can be drawn that
DISBUDPAR did various promotion activities which were done
continuously. Promotion was done in order to create awareness among public
about tourist attraction and also improve the tourist visit Karanganyar. There
were several promotion activities done by DISBUDPAR, promoting tourism
attraction, holding local events and participating in national events, carrying
out annual Putra Putri Lawu event Karanganyar, and making coordination
with other entertainment places.
In relation to developing Karanganyar tourism, there are two kinds of
problem that were faced by DISBUDPAR Karanganyar, internal problems
and external problem. The internal problems consist of financial problems,
limited equipment, and limited information for foreign tourists. The external
problem is the small number of visit of foreign tourists.
Therefore, the solution of the internal problems are cooperating with other
institutions, repairing the old equipment, providing more equipment, and
making the staff English skill better. The solution to the external problem is
adding media both printed and electronic.
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TABLE OF CONTENTS
TITLE.......................................................................................................................i
APPROVAL OF THE CONSULANT.......................................................... ii
APPROVAL OF THE BOARD OF EXAMINERS..................................... iii
MOTTO..................................................................................................... iv
DEDICATION..................................................................................... v
PREFACE............................................................................................. vi
ACKNOWLEDGMENT........................................................................ vii
ABSTRACT........................................................................................... ix
TABLE OF CONTENTS....................................................................... x
CHAPTER I:
INTRODUCTION..................................................................................... 1
A. Background ............................................................................... 1
B. Objectives ................................................................................. 2
C. Benefits ................................................................................ 3
CHAPTER II: LITERATURE
REVIEW......................................................................... 4
A. Promotion ............................................................................ 4
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1. Definition of Promotion.................................................. 4
2. The Promotional Mix............................................................ 5
B. Tourism ……………….................................... 7
1. Definition of Tourism………………................................... 7
2. The Classification of Tourism............................................ 8
CHAPTER III:
DISCUSSION........................................................................................... 11
A. General Description of DISBUDPAR
Karanganyar........................................ 11
B. The activity of the writer in DISBUDPAR
Karanganyar…............................ 12
C. The Strategy of Promotion of DISBUDPAR in Developing
Karanganyar Tourism………………..................................... 14
D. Problems of DISBUDPAR in Promoting and Developing Karanganyar
Tourism………………………................. 16
E. Solutions of DISBUDPAR in Promoting and Developing Karanganyar
Tourism…………………………………………. 17
CHAPTER IV: CONCLUSION AND
SUGGESTIONS.................................................. 20
A. Conclusion............................................................................ 20
B. Suggestion.......................................................................... 21
BIBLIOGRAPHY
APPENDICE
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CHAPTER I
INTRODUCTION
A. Background
Indonesia is a big country consisting of thousands of islands.
Indonesia is well-known in the world, especially in South East Asia as one of
the international tourist destinations in the world. Many international or
regional tourists are interested in visiting Indonesia every year because
Indonesia has the beauty of the natures, many historical places, the richness
of cultures and arts.
Indonesian tourism attractions are unique and different from others.
Many kinds of beauty of natures, cultures, and ethnic groups in Indonesia can
attract tourists, and it is proven by the number of tourists who come to
Indonesia everyday. Indonesian government relies on the income of tourism
industry in Indonesia, because the development of the industry has a big
chance in the future considering many attractive tourist destinations in the
country.
One of the big islands in Indonesia is Java which is the center of
administration. At the heart of Java, there is one of the cultural regencies
named Karanganyar. It is one of the most interesting tourist destinations in
Central Java. Karanganyar’s government tried to develop tourism
professionally, because the government realized that Karanganyar needs
support by making the facilities better such as: transportation,
accommodation, restaurant, public facilities, tourism attraction, cleaning all
the facilities, show the hospitality of people, developing the highly valuable
culture, arts and history, maintaining the safety for tourist. It is a potential
destination for tourism industry. Karanganyar’s government can increase the
income of Karanganyar residents by developing the tourism industry. On the
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efforts to develop tourism, it is not necessary to import some machines, or
high technologies to support it, tourism industry needs only promotion to
introduce its attractions to people.
The promotion activities of Karanganyar tourism are handled by
DISBUDPAR (Dinas Kebudayaan dan Pariwisata)-bureau of culture and
tourism. DISBUDPAR has main duties of promoting and developing
Karanganyar tourism industry. DISBUDPAR has several strategies to
promote Karanganyar as tourism center.
Therefore, the title of this final project is THE PROMOTION
STRATEGIES OF DISBUDPAR KARANGANYAR IN DEVELOPING
KARANGANYAR TOURISM.
B. Objectives
Based on the problem statement, the objectives are :
1. To describe the promotion strategies of DISBUDPAR Karanganyar in
promoting Karanganyar tourism.
2. To find out the problems faced by DISBUDPAR Karanganyar in
promoting Karanganyar tourism.
3. To find out the solutions to the prolems faced by DISBUDPAR
Karanganyar in promoting Karanganyar tourism.
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C. Benefits
Hopefully this report is expected to be benefical to :
1. The Institution
To give better understanding about problem and solution strategies of
DISBUDPAR and find the strengths and weaknesses of DISBUDPAR,
so they can improve their work.
2. Writer
To know more about DISBUDPAR of Karanganyar.
3. Readers
It is expected for the readers to get information about the strategies and
the problems and solution of DISBUDPAR in promoting Karanganyar
tourism.
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CHAPTER II
LITERATURE REVIEW
A. Promotion
1. Definition of Promotion
Promotion is communicating with public in an attempt to influence
them toward buying your products and/or services. Promotion is the broader,
includes all the ways available to make a product and/or service known to and
purchased by customers and clients. The word promotion is also used
specifically to refer to a particular activity that is intended to promote the
business, product or service. According to The Longman Dictionary of
Contemporary English, promotion means:
a. A progression upward in rank: advancement, elevation, jump,
rise, upgrade.
b. A systematic effort and act : increasing the reputation by
favorable publicity such as advertisement, ballyhoo, buildup,
publicity, and puffery.
Promotion is one of the marketing strategy activities that have a close
relationship with communication. It is the type of persuasive communication
between marketer and one or more of its stakeholder groups.
So, promotion is an important part of marketing activities in every
company. The success of company is determined not only by the quality of
services and products, but also by the marketing activities done by the
company to inform and to influence the public toward buying its products or
services.
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Promotion activities include any actions designed to advance or to
increase the sales of the product or the services. Promotion has close
relationship with communication.
2. The Promotional Mix
Promotion is one of the four Ps of marketing—price, product,place,
and promotion. Promotion is generally thought as a sequence of activities
designed to inform and convince individuals to purchase a product, subscribe
to a belief, or support a cause. All of the various tools available to marketing
managers for achieving company objectives is known as the promotional
mix—advertising, personal selling, public relations, sales promotion and
direct marketing. (Berkowitz, 2000:494)
Based on the quotation above, it can be concluded that the functions
of promotion is to let people know about the products and to persuade people
to buy the products. So, promotion is a pushing factor for influencing people
to consume the products.
There are various tools available to marketing managers for achieving
company objectives which is known as the promotional mix:
a. Advertising
There are many definitions of advertising. According to
Zikmund, William G, (1999:392) in their book, Effective Marketing :
Creating and keeping customers, says that “An informative or
persuasive message carried by a non personal medium & paid for by an
identified sponsor whose organization or product is identified in some
way.”
Meanwhile according to Thorson, Esther and David W.S
(2007:262) in his book, Internet Advertising, says that “Paid non-
personal communication from an identified sponsor using mass media
to persuade or influence an audience.”
Based on the quotation above, it can be concluded that
advertising is a form of communication used to encourage or persuade
an audience (viewers, readers or listeners) to continue or take some new
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action. Advertising messages are usually paid for by sponsors and
viewed via various traditional media,including mass media such as
newspaper, magazines, television commercial, radio advertisement,
outdoor advertising or direct mail or new media such as blogs and
websites and text messages.
b. Direct Marketing
Another promotional alternative, direct marketing, uses direct
communication with consumers to generate a response in the form of an
order, a request for further information, or visit to a retail outlet. The
communication can take many forms including face-to-face selling,
direct mail, catalogs, telephone solicitations, direct response advertising
(on television, radio, and in print), and online marketing (Berkowitz,
2000: 497)
Based on the quotation above, it can be concluded that direct
marketing is the practice of delivering promotional messages directly to
potential customers on an individual basis as opposed to through a mass
medium.
c. Public Relations
Public relations is about reputation, the result of what you do
what you say and what the others say about you. Public relations practice
is the discipline which looks after reputation, with the aim of
understanding, supporting and influencing opinion and behavior. It is the
planned and sustained effort to establish and maintain goodwill and
mutual understanding between organization and its publics. ( PR, 1999:1
in Harrison, 2002:2)
So, based on the quotation above, the meaning of Public
Relation is a form of communication management that seeks to
influence the feelings, opinions, or beliefs held by customers,
prospective costumers, stockholders, suppliers, employees, and other
public about a company and its products or services. The overall goal
of any public relations effort is to project a positive company image.
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d. Sales promotion
Sales promotion is one of the five aspects of the promotional
mix. According to Berkowitz (2000:496) in his book, Marketing, states
that “Sales promotion is a short-term inducement of value offered to
arouse interest in buying a good service. Used in conjunction with
advertising and personal selling, sales promotion are offered to
intermediaries as well as to ultimate consumers.”
So, based on the quotation, the writer conclude that the meaning
of sales promotion is activities, materials, devices, and techniques used
to supplement the advertising and marketing efforts and help coordinate
the advertising with the personal selling effort
e. Personal Selling
Personal selling is defined as the two way flow of communication
between a buyer and seller, designed to influence a person’s or group’s
purchase decision. Unlike advertising, personal selling is usually face-to-
face communication between the sender and receiver (Berkowitz, 2000:
495).
So, based on the quotation, it can be concluded that the fuction
of personal selling is the process of communicating with a potential
buyer (or buyers) face-to-face with the purpose of selling a product or
service.
B. Tourism
1. Definition of Tourism
There are many definitions of tourism. According to Richard Sharpley
(2008:30) in his book, Tourism, Tourist and Society, says that :
Tourism is the temporary short-term movement of people to
destination outside the places where they normally live and work, and their
activities during their stay at these destination, the activities includes
movement for all purposes as well as day visit excursions.
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Meanwhile according to Yoeti (1983:45) in her book, Pengantar Ilmu
Pariwisata states that “Tourism is one of the new industries that can produce
rapid economic growth in the provision of employment opportunities,
increase income, and stimulate the productivity of other sectors.”
Based on the quotation above, it can be concluded that the meaning of
tourism is the temporary movement of people to destination outside their
normal place and residence for getting fun and pleasure.
2. The Classification of Tourism
Sue Warn (1999:7) in his book the Recreation and Tourism, tourist
can be divided into four.
a. Distance : There is a fundamental different between short-haul and
long-haul tourism, and this has an impact on length of stay. A clear
statistical distinction can be made between international and domestic
tourism.
b. Location of the host region : For example, rural and urban tourism, or
tourism at the coast and in inland mountain areas, leads to markedly
different development of activities and facilities.
c. Type of activity : For example, ski-tourism and health spa tourism are
again distinct sectors, and many specialist activities, such as bird-
watching, scuba-diving and aviation all spawn more specialist niche
tourism, sometimes in unusual locations.
d. Purpose : For example, business and recreation tourism are frequently
complementary. Activities such as conferences and conventions have
very different patterns and impact compared with tourism for pleasure.
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Meanwhile, there is another classification of tourism delivered by The
World Tourism Organization, they are:
a. Disaster tourism : The act of tourism to a disaster area as a matter of
curiosity. The behavior can be a nuisance if it hinders rescue, relief, and
recovery operations.
b. Ecotourism : a form of tourism, that appeals to ecologically and
socially conscious individuals. Generally speaking, ecotourism focuses
on volunteering, personal growth and learning new ways to live on the
planet.
c. Heritage tourism : a branch of tourism oriented towards the cultural
heritage of the location where tourism is occurring. Culture has always
been a major object of travel.
d. Cultural tourism : tourism that generally focuses on traditional
communities who have diverse customs and unique form of art.
e. Agritourism : a style of vacation which is normally on farm, this may
include the chance to help with farming task during the visit, tourist can
pick fruits and vegetables, ride horses, taste honey, hand-crafted gifts,
and much more.
f. Adventure tourism: a type of tourism involving exploration or travel to
remote areas, it may include the performance of acts that require
significant effort and may also involve some degree of risk.
Based on the explanation above, it can be concluded that the meaning
of classification of tourism is the temporary movement of people to
destinations outside their normal places of work and residence, the activities
undertaken during their stay in those destinations, and the facilities created to
cater to their needs.
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However, tourism has a lot of functions depending on the expert with
different basis of the study.
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CHAPTER III
DISCUSSION
A. General Description of DISBUDPAR Karanganyar
1. History
Karanganyar Tourism Office is the main element that supports the
development of tourism sector in Karanganyar regency. Karanganyar
Tourism Office was established in 1987 based on the Peraturan Daerah no. 2
1987. The “Peraturan Daerah” (Regulation made by the Government of
Karanganyar Regency) is based on the Decree of the Regent of Karanganyar
no. 556/ 82/ 1986 about the regional tourism administration in Karanganyar
Regency.
Based on the Peraturan Daerah no.9 2001, Karanganyar Tourism
Office has the main duty to do the local autonomy in Karanganyar related to
tourism sector in Karanganyar Regency. Based on that decree, Karanganyar
Tourism Office has several functions, they are:
1. Arranging technical policies of the local government in the tourism
sector.
2. Giving licenses to private tourism companies.
3. Giving guidances to private tourism companies related to tourism
sector in Karanganyar Regency.
4. Coordinating the tourism sector consisting of tourist resorts,
tourism accomodation, tourism marketing, and administration.
Karangayar Tourism Office has the authority for planning the
operational policy, giving guidance, and constructing the potential tourist
attractions, giving the license for private tourism companies comforted to the
policy as issued by the Regent of Karanganyar, developing the accomodation
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operation of tourism, recreation, and public entertainment and the last,
controlling and developing tourism assets of the Karanganyar Regency.
The main duties of Karanganyar Tourism Office are:
a. to handle the tourism matter as its important responsibility.
b. to handle the other duties given by the local government of
Karanganyar.
2. Vision and Mission
The vision and mission of DISBUDPAR Karanganyar are as follows:
a. Vision
The vision of Karanganyar Tourism Office is to make
Karanganyar Regency as the main tourist resort.
b. Missions
To improve tourist resort and the potentials of environmentally
professional tourism.
To make the tourism industry as a field to create job
opportunities, to improve the prosperity of the society and to
increase the income of the region.
To improve the management of tourism promotion.
3. Location
DISBUDPAR Karanganyar is located on Jl. Lawu Karanganyar
(Komplek Perkantoran, Kelurahan Cangakan).
B. The activity of the writer in DISBUDPAR Karanganyar
The writer did the Job Training at DISBUDPAR Karanganyar within a
month. She started to have the Job Training from January 16, 2012 and it
ended on February 16, 2012. During the Job training, she worked in
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DISBUDPAR Karanganyar in every section of division. The Job Training
hour was from 07.30 – 13.00 for Monday through Thursday ; 07.30 – 11.00
for Friday, and 07.30 – 12.00 for Saturday. The writer was assigned to all
four section of DISBUDPAR Karanganyar.
Activities during the job training:
1. Section of Tourism Marketing
The activities done by the writer in this division are:
Reading the books related to tourism matter.
Learning the marketing strategies of Karanganyar Tourism Office.
Making and designing the leaflets of tourist resorts in Karanganyar
Regency.
2. Section of Tourist Resort
The activities done by the writer in this division are:
Typing letters such as invitation letter, report, and correspondence.
Making and designing the events that will be held by Karanganyar
Tourism Office.
Visiting the tourist resort in Karanganyar to make the report about
the condition of the resort.
3. Administration Section
The activities done by the writer in this division are:
Receiving and delivering the mails, proposals, invitation, and
correspondence both to and from Karanganyar Tourism Office.
Delivering the report of all matters related to Karanganyar Tourism
Office to the local government of Karanganyar.
Making a list of the guests who have visited Karanganyar Tourism
Office.
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4. Equipment Section
The activities done by the writer in this division are:
Typing the license letter for Privat Tourism Firm.
Taking part in making the profile of Sukuh Temple
Taking part in making the new slogan of Karanganyar Tourism.
C. The Strategy of Promotion of DISBUDPAR in Developing
Karanganyar Tourism
Promotion is the communication part of marketing. Promotion
provides the customers with information and knowledge in an informative
and persuasive manner. This is expected that promotion activities can
increase the number of visitors (tourists). There are strategy of promotion of
DISBUDPAR in developing Karanganyar tourism :
1. Promoting Tourism Attraction
Promotion is very important to introduce tourist attractions in
Karanganyar. DISBUDPAR used a several promotional instruments, i.e. :
a. Printed Media
DISBUDPAR tries to attract the foreign and domestic tourists by
using printed media like brochures, catalogues and leaflets that have pictures
and description about the specified tourist objects and also makes
performance agenda. This is like brochures that contain the calendar of events
in a year.
b. Electronic Media
DISBUDPAR has a website ( www.karanganyar.go.id) about the
tourist objects that are located in Karanganyar. It is presented to anyone who
wants to know about the description in certain tourism objects in
Karanganyar without coming to DISBUDPAR. By putting promotional
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materials on the web, one saves on printing costs, while one is able to update
the information at any point in time without substantial costs.
2. Holding Local Events and Participating in National Events
To attract tourists to visit, DISBUDPAR tries to provide many local
cultures. Local events perform traditional cultures of Karanganyar. It shows
the identity of the Karanganyar culture. The local events are held on different
periods; daily, weekly, monthly, annually or only in particular time related to
certain event. The Grebeg Gilingan ceremony is one of the examples of
traditional ceremony of the local events. The Grebeg Gilingan is held to
celebrate the harvest of sugarcane. People usually called Grebeg Gilingan
with Cembengan. It is a kind of folks feast which is held by the sugar
company.
Promoting activities of the Karanganyar tourism is not only done by
holding local events, but also by participating in national event. The Odalan
ceremony is one of the examples for religious national events. It is traditional
ceremony which is held by Hindu. It was held every 210 days in Pamecekan
Temple and it was attend not only Hindu in Karanganyar but also Hindu from
Bali. The Odalan ceremony is held to celebrate the birthday of ancestor.
3. Carrying out annual “ Putra- Putri Lawu“
Every year DISBUDPAR holds “Putra- Putri Lawu Events. It is aimed
at appointting tourism ambassador for Karanganyar. Their duty is to promote
the Karanganyar tourism. Everyone who wants to be “Putra-Putri Lawu” has
to fulfill the requirements such as the requirement to have good physical
appearance, smart, have expanding horizon about the Tourism and Culture of
Karanganayar, and also to be fluent to communicate in foreign languages,
especially English.
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4. Making coordination with other Entertaiment Places
One of the four factors of potential tourism destination is the
amenities. Amenities are facilities that people can have. For that reason
DISBUDPAR makes coordination with hotels, motels, home stays,
restaurant, pubs and other entertainment places and also travel agent. This
step has objectives to make accommodation available for tourists and visitors,
so they will stay longer in Karanganyar, because they feel comfortable and
satisfied.
D. Problems of DISBUDPAR in Promoting and Developing
Karanganyar Tourism
In promoting activities, DISBUDPAR faces some difficulties. The
problems are divided into two, there are internal problems and external
problems. The Internal problems are related to budget, limited equipment and
limited information for the foreign tourists. On the other hand, external
problem is the small number of foreign tourist’s visits.
1. Internal problem
a. Problems related to budget
Fund is very important for DISBUDPAR Karanganyar to support their
activities. In all marketing program DISBUDPAR Karanganyar requires extra
expenses to finance. Definitely, the local government always considers the
tourism field by giving adequate fund through DISBUDPAR Karanganyar.
However, the fund is very important to support their activities because there
are many programs and they need more fund. Obviously, the marketing
promotion always need more fund but they always find the difficulties
because of the rule of the government. Some events are canceled due to the
situation.
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b. Limited equipment
The situation needs sophisticated equipment, for example computer.
In fact, nowadays the equipment has not fulfilled the expectation. Some of the
electronic tools are damage and some of the tools have not good quality.
c. Limited information to foreign tourists
The visitors did not only come from the domestic region, but also
from foreign countries. It is sure that the staff in the tourist attraction and in
DISBUDPAR have to be fluent in foreign language especially English. In
fact, there are several employees who are not fluent in foreign language. As
we know information staff is the main communicator for the visitors in each
of the tourist attraction. Hospitality and good communication is needed in
giving good service. On the other hand, there are still some weaknesses in the
operation staff to have communication with the foreign tourists. The effect is
that the purpose of tourism is not successfully given to the visitors. Tourists
will feel unsatisfied with the service given by DISBUDPAR Karanganyar.
2. External problem
a. Small number of visit of foreign tourist
Although Karanganyar surrounded by several cities, it can not be
denied that only a few number of foreign tourists who know about the
existence of the city. In addition, there are only a few Karanganyar tourism
attractions, which are known by the other countries. This is a big problem to
DISBUDPAR Karanganyar because it can influence the regional income.
E. Solutions of DISBUDPAR in Promoting and Developing
Karanganyar Tourism
After knowing some problems in promotion activities of Karanganyar
tourism, there are some strategies to deal with the problems:
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1. The solution of budget
Cooperating with other institution DISBUDPAR Karanganyar should
enhance its cooperation with other institution i.e the same typical institution.
From the new cooperation it is expected to DISBUDPAR Karanganyar to get
sufficient fund from the cooperation.
2. The solution of limited equipment
a. Repairing the old equipment
The tools are not always in a new shape but the most important thing
is they can still be used. The tools which have minor errors can be repaired.
Automatically, after it has been repaired, the marketing process can go on
smoothly.
b. Providing more equipment
The other way to solve the problem is adding the new one. It will be
better if the tools are more sophisticated and they are in numerous quantities.
It can use the institution fund and should be directly managed by tourism
instrument section.
3. The solution of limited information to foreign tourists
The way to solve the problem is making the staff’s English skill
better. DISBUDPAR should care and be responsible for the quality of their
staff, especially their skill. The company can make several efforts:
a. To recruitment of new staff
The new staff has to master several foreign languages, especially
English. It is because foreign language is not only necessary when the staffs
face foreign visitors, but also when they are in programs that involve foreign
countries.
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b. To re-education and train staff
It can be done by bringing up English teacher to teach the staff in
spare time i.e. Friday or Saturday. The other action is by making an English
conversation day to maintain their skill in communication.
4. The solution of limited knowledge of foreign visitors about Karanganyar
existence
The important thing to solve this problem is how to make the outsiders
know the existence of Karanganyar Tourism Attraction. On the other hand,
the regency has many interesting places, which are comfortable to be visited.
The solution is by adding media both printed and electronic. All media are
distributed into tourism exhibition both national and international, tourism
seminar, travel agency, hotels, embassy office in Indonesia, etc.
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CHAPTER IV
CONCLUSION AND SUGGESTION
A. Conclusion
After completing this final project, the writer can give the conclusion
as follows:
There are four strategies of DISBUDPAR Karanganyar for improving
tourist attractions, i.e:
1. Promoting Tourism Attraction
Printed Media ( brochures, catalogues and leaflets )
Electronic Media (www.karanganyar.go.id )
2. Holding Local Events and Participating in National Events
3. Carrying out the annual event “ putra- putri Lawu“
4. Making coordination with other Entertaiment Places
Meanwhile, there are two kinds of problem that are faced by
DISBUDPAR Karanganyar, namely internal problems and external problem.
The internal problems consist of financial problems, limited equipment, and
limited information for foreign tourists. The external problem is the small
number of visit of foreign tourists.
After knowing the problems, the solution of internal problems are
cooperating with other institutions, repairing the old equipment, providing
more equipment, and making the staff English skill better. The solution to the
external problem is by adding media both printed and electronic. All media
are distributed to tourism exhibition both national and international, tourism
seminar, travel agencies, hotel, embassy office in Indonesia, etc.
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B. Suggestion
The writer wants to give some suggestions as follows:
1. To DISBUDPAR Karanganyar
a. DISBUDPAR Karanganyar should add promotion media especially
brochure about Karanganyar tourism attractions.
b. DISBUDPAR Karanganyar should improve its cooperation with
other institutions.
c. In order to improve the service, DISBUDPAR Karanganyar should
add the cultural activities, especially during holiday seasons or in
special occasions.
d. It is necessary that the staff of DISBUDPAR Karanganyar should
be able to speak English.
2. To English Diploma Program
a. It is necessary for the institution to have relation with other
companies or tourism institutions in order to help the students do
the job training.
b. The institution should give the students much longer time to find
and to do job training.
c. For the students of English Diploma Program who want to have
job training, it is necessary to prepare themselves, before they go
to the job training.
3. To the lecturers of the English Diploma Program for Tourism Subject
The lecturers should not only give the students theories and class
practices, but also field practices.