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Page 1: The Propaganda Spectrum - Stanford HAI › sites › default › files › 6... · View more ads from this Page Total spent by Page on ads about social issues, elections or politics
Page 2: The Propaganda Spectrum - Stanford HAI › sites › default › files › 6... · View more ads from this Page Total spent by Page on ads about social issues, elections or politics

➢ The Propaganda Spectrum

2

DEF

INIT

ION

S

Transparent attribution

Source, Funding, Provenance of claims obscured

Deliberationmisattribution

Page 3: The Propaganda Spectrum - Stanford HAI › sites › default › files › 6... · View more ads from this Page Total spent by Page on ads about social issues, elections or politics

➢ China’s white propaganda ecosystem on FacebookC

HIN

ESE

PRO

PAG

AND

A C

APAB

ILIT

IES

Data from Crowdtangle, captured 3/22/2020, view over last 12 months

Page 4: The Propaganda Spectrum - Stanford HAI › sites › default › files › 6... · View more ads from this Page Total spent by Page on ads about social issues, elections or politics

➢ English-language Chinese state media have amassed significant audiences

1.BA

CKG

ROU

ND

Page 5: The Propaganda Spectrum - Stanford HAI › sites › default › files › 6... · View more ads from this Page Total spent by Page on ads about social issues, elections or politics

➢ Perception of the pandemic has been a significant PR challenge for CCP

5

CO

VID

-19

and

the

Chi

nese

Com

mun

ist P

arty

Page 6: The Propaganda Spectrum - Stanford HAI › sites › default › files › 6... · View more ads from this Page Total spent by Page on ads about social issues, elections or politics

➢ The coverage - and attention - offset II.

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Page 7: The Propaganda Spectrum - Stanford HAI › sites › default › files › 6... · View more ads from this Page Total spent by Page on ads about social issues, elections or politics

➢ Narrative 1: China’s media spin on ‘rapid recovery’II.

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Page 8: The Propaganda Spectrum - Stanford HAI › sites › default › files › 6... · View more ads from this Page Total spent by Page on ads about social issues, elections or politics

➢ Narrative 2: The Li Wenliang CaseII.

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h Fi

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Page 9: The Propaganda Spectrum - Stanford HAI › sites › default › files › 6... · View more ads from this Page Total spent by Page on ads about social issues, elections or politics

➢ Narrative 3: ‘Buying the world time’ vs. ‘Botching the response’

II. R

esea

rch

Find

ings

Page 10: The Propaganda Spectrum - Stanford HAI › sites › default › files › 6... · View more ads from this Page Total spent by Page on ads about social issues, elections or politics

➢ U.S. platforms used as a tool in shaping the global narrative

II. R

esea

rch

Find

ings

Page 11: The Propaganda Spectrum - Stanford HAI › sites › default › files › 6... · View more ads from this Page Total spent by Page on ads about social issues, elections or politics

➢ For further reading: additional findings in postIII

. Mor

e in

Blo

g po

st

https://tinyurl.com/covid19-sio http://tinyurl.com/covid-origin-conspiracy

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Thank you

Vanessa MolterRenee DiResta