the public library catalogue as a social space

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The Public Library Catalogue as a Social Space Louise Spiteri. School of Information Management. Dalhousie University Laurel Tarulli. Halifax Public Libraries

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Page 1: The Public Library Catalogue as a Social Space

The Public Library Catalogue as a Social Space

Louise Spiteri. School of Information Management. Dalhousie University

Laurel Tarulli. Halifax Public Libraries

Page 2: The Public Library Catalogue as a Social Space

Introduction

Important and fundamental medium between users and their information needs

Competing against powerful alternatives for information discovery that allow user-contributed metadata (e.g., tagging, ratings, and reviews) and user interaction with each other.

These alternatives raise user expectations of library catalogues, where user-centred design and usability are seen as more important than information organization.

Today’s library catalogues

Page 3: The Public Library Catalogue as a Social Space

Social discovery systems

Vendors are providing social discovery systems for use by public and academic libraries, with enhanced features such as:

Predictive searching (or, “Did you mean …?) User-contributed content such as tags, reviews, and ratings Faceted navigation of results RSS feeds of stored searches, results, new postings, and so forth Sophisticated ranking algorithms based on variables such as item count,

popularity, field weighting, and so forth

Page 4: The Public Library Catalogue as a Social Space

Research problem

There have been no comprehensive studies to evaluate the use of social discovery systems in public libraries in Canada.

The actual value of social features of these social discovery systems, such as tags, reviews, and ratings to the end user has not been examined:

Why would users post tags, ratings, and reviews in a public library catalogue?

These systems are costly to implement and to maintain: If we provide users with the ability to contribute content to catalogue records, will they actually do so?

Page 5: The Public Library Catalogue as a Social Space

Participants

Two principal social discovery systems used in Canada: AquaBrowser & BiblioCommons

Halifax & Edmonton public libraries Due to the nature of the funding project and time restrictions,

this part of the study was deliberately limited in scope, especially since permission is needed to access server logs.

Page 6: The Public Library Catalogue as a Social Space

Research questions

How do public library users interact with social discovery systems?

How does usage between the two social discovery systems compare?

Does the use of social discovery systems change over time?

Page 7: The Public Library Catalogue as a Social Space

Methodology

Transaction logs of the social discovery systems used by Halifax and Edmonton were compiled from June-August, 2010. Data gathered included:

• Type of search used

• Sort features

• User-generated content

• Tags

• Reviews

• Ratings

• Lists

• Comments

Page 8: The Public Library Catalogue as a Social Space

Tracking user-contributed metadata

A set of 50 monograph records was examined (weekly) in both systems to track changes to tags, reviews, and ratings assigned by the clients.

10 Adult fiction 10 Adult non-fiction 10 Children's fiction 10 Children's non-fiction 10 Graphic novels

Page 9: The Public Library Catalogue as a Social Space

Limitations of transaction log analysis

The nature of the data gathered differs by vendor, so one cannot compare results easily between the two systems.

Log analysis shows only which features and used and how frequently. In the case of user-generated metadata, we cannot determine specifically how or why these metadata are used.

Log analysis does not tell us why clients use these features and, perhaps more importantly, why they do not. The dearth of “active” use of social features suggests that further studies are necessary to determine motivations for use.

Page 10: The Public Library Catalogue as a Social Space

Findings: Search types

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Item show Smart search Keyword Author Advanced Title Subject Tag List

Table 1: BiblioCommons: Average Search Type

Page 11: The Public Library Catalogue as a Social Space

Findings: Search types

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%Table 2: AquaBrowser: Average Search Type

Page 12: The Public Library Catalogue as a Social Space

HPL advanced search page

• What is noticeably missing is a field to search by tag. Even though tags are now part of the metadata record, you can't search by this field.

• When I search for “robin hood”, for example, I don't get a tag cloud; the only way I can search by tags at this point is via the “refine search” feature.

Page 13: The Public Library Catalogue as a Social Space

HPL “Cloud”

•Does “thesaurus term” refer to LCSH?

•How is “wood” a spelling variation of “hood?” - it's a lexical variant, not a semantic variant.

•What is mean by “translation?” These are actually what appear to be equivalent terms. “Translation” is not the correct description of this relationship.

•Bottom line: This is not a tag cloud.

Page 14: The Public Library Catalogue as a Social Space

EPL basic search

Page 15: The Public Library Catalogue as a Social Space

Findings: Faceted navigation

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

Tab le 3 : A qu aB row ser: A vera ge F req u en cy F aceted N av ig a tion

Page 16: The Public Library Catalogue as a Social Space

HPL: Refine search options

Page 17: The Public Library Catalogue as a Social Space

EPL: Refine search options

Page 18: The Public Library Catalogue as a Social Space

User-generated contentOptions for user-generated content differs significantly between the

two systems.

In AquaBrowser, clients can add: Lists, Ratings, Reviews, and Tags.

In BiblioCommons, clients can add: Age suitability; Comments; Content notes; I own this; Lists; Private notes; Quotations; Ratings; Similar titles; Summaries; Tags. Clients can also communicate with each other via an internal messaging system.

Page 19: The Public Library Catalogue as a Social Space

Findings: User-generated content

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

Table 4: BiblioCommons: Average Frequency of User-Generated Content

Page 20: The Public Library Catalogue as a Social Space

HPL: Display of options to add content

Page 21: The Public Library Catalogue as a Social Space

HPL: Tagged record

Page 22: The Public Library Catalogue as a Social Space

EPL: Display of options to add content

Page 23: The Public Library Catalogue as a Social Space

EPL: Tagged record

Page 24: The Public Library Catalogue as a Social Space

EPL: Tagged record, cont.

Page 25: The Public Library Catalogue as a Social Space

EPL: “Add more” features

• Private notes: You can add a private note to any title in your collection

• Quotations: The quotations you contribute will be visible to other library members when they look at this title’s details page.

• Similar titles: Recommend titles that have something in common — content, tone, style or plot — to the one you are viewing.

• Video: Add a video (your own or others via the Web, e.g., film trailer) related to the item.

Page 26: The Public Library Catalogue as a Social Space

Findings: Percentage of observed records with user-generated content

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Ratings Reviews Tags

AquaBroswer

BiblioCommons

Page 27: The Public Library Catalogue as a Social Space

User-generated content in the 50 selected records:

HPL: Only 6 records (12%) were assigned user tags. One record was assigned 2, while the other 5 were each assigned one tag. There is no tag growth over the 4 months. No ratings or reviews were assigned to any of the records.

EPL: Tags: Assigned to only 3 records (6%) - no changes

Comments: Assigned to 10 records (20%) - no changes

Ratings: Assigned to 32 records (72%)

Page 28: The Public Library Catalogue as a Social Space

Conclusions: User content and search

User-generated content does not feature prominently in the search types.

Directory-style browsing of records or predetermined pathways dominates search type in BiblioCommons. The basic search page features drop-down menus for fields such as author, title, genre, subject, and tag.

The single basic search box (no drop-down menu) dominates search type in AquaBrowser. No specific search option for tags or any user-generated content is provided.

Page 29: The Public Library Catalogue as a Social Space

Conclusions: User-generated content

User-generated content is not used extensively or significantly in the two social discovery systems observed.

List creation predominates user-generated content. Ratings, reviews, and tags rank significantly lower. Other than list creation, there is very little evidence of user-generated content of the 50 records tracked over 4 months.

Page 30: The Public Library Catalogue as a Social Space

Conclusions: Faceted navigation

Even though both systems provide 13-14 facets by which to refine search results, format is the predominant facet used to refine searches; the remaining facets are significantly underrepresented.

User-generated content does not feature prominently in the facets

provided by either system. It would be useful to allow clients to refine their searches by ratings, e.g., to select DVDs that have a 4-star rating.

Page 31: The Public Library Catalogue as a Social Space

Future research

Distribute surveys and conduct focus groups across Canadian public libraries to examine:

Which social features (e.g. tags, ratings or reviews) are used by others;

How social features are used by users (e.g. to look for items or to contribute content to catalogue records);

Users’ motivations for using (or not) social features;

Users’ perceptions of, and satisfaction with, the benefits of the social features in social discovery systems.

Page 32: The Public Library Catalogue as a Social Space

Acknowledgments

Funding for this research study is provided by the OCLC/ALISE Library and Information Science Research Grant Program.