the publication for progressive ophthalmologists · nanotechnology medical glaucoma diagnostic...
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www.theophthalmologist.com
The publication for progressive ophthalmologists
2017 Media
Planner$
Editorial Overview
Brand VisionJournals are packed full of the latest research, presented in a traditional – and formulaic – package that few people read. Consumer magazines are read by many, have imaginative design and highly readable copy, but rarely delve deep into the details. The Ophthalmologist takes a new direction, combining the best of both approaches.
Three key characteristics set The Ophthalmologist apart:
First, we tell stories.We delve into the hopes, fears, motivations and aspirations of key figures in the field. We’re able to tell some of the greatest stories in ophthalmology, with the gravitas of the people leading the work. The Ophthalmologist educates, informs, influences and entertains doctors – and is read in a different environment and in a different state of mind.
Second, we provide genuine insight.The team gets it. The Editorial team all have an academic biomedical research background, have written the papers and stood at the podium – and worked with physicians for over a decade. We speak “doctor”, we “do” research. We have a true appetite for illustrating (and a real understanding of ) what’s innovative out there. That’s why The Ophthalmologist is the leading source for pre-clinical coverage and analysis of innovation in ophthalmology, and is at the leading edge of its introduction into clinical practice – and we do this with authority!
Third, we engage with everyone.We travel the world – not just for congresses – to meet and engage with ophthalmologists, entrepreneurs, key industry figures and policymakers. We know that great insight comes from listening to what these people have to say. We have no agenda, and we’re “source agnostic” – an interesting idea or a great story is that, irrespective of where it comes from. This means we have a network that spans all of eyecare, and we can use it to identify and highlight what’s most important to us all.
FeaturesFeatures allow us to take an in depth approach to telling the untold stories in ophthalmology.
In My ViewConcise, personal and passionate: experts from around the world share their strongly-held views and ideas.
UpfrontReporting on the innovations in medicine and surgery, the research policies and personalities that shape the practice of ophthalmology.
In PracticeLeading experts offer insights and advice on best practice, drugs, diagnostics and surgical procedures.
Next GenIn depth coverage and analysis of the latest technologies and techniques and analysis of data in an effort to predict the near and longer term future of ophthalmology
ProfessionAimed specifically at ophthalmology professionals, and covers organizational and career issues. It provides a wide range of world-class leadership development opportunities to help readers grasp opportunities, maximize effectiveness, and build skills and expertise.
Sitting Down With A one-to-one conversation with a leader from the ophthalmic field
Groundbreaking Editorial Since inception, The Ophthalmologist has worked with doctors and researchers at the cutting edge of ophthalmology. Our approach means we are uniquely positioned to tell the big stories in the field.
October 2016
Forging Iron Man Robert MacLaren (Oxford University) was the first to use a robotic assistant during surgery in a clinical setting. Two media outlets were invited: the BBC, and The Ophthalmologist.
May 2016
Aqueous Outflow mappingMIGS is already a $0.3 bn market – set to rise to $1.1 bn by 2020. But the devices don’t work in a predictable manner, and this is hindering their efficacy – and adoption. Alex Huang’s “aqueous angiography” technique, using OCT will unravel each patient’s own unique outflow pathways – and should transform both the MIGS market, and patients’ outcomes.
September 2015
Acropolis NowJohn Kanellopoulos investigated the impact of austerity on Greek eyecare – and even predicted the chaos that the Syrian refugee crisis caused.
January 2015
A Fantastic VoyageOCT has revealed so much about the structures of the eye – but more can be done with that data. Carl Glittenberg can recreate any eye in a 3D model, identify each tissue, and assign physical properties to each of them. This means you can not only explore your patients’ ocular anatomy with them (and your staff ), but plan, and simulate and optimize the execution (and outcomes) of ophthalmic surgery.
January 2016
The Eye Exam’s Quantum LeapPearse Keane and Alex Walsh are developing ultra low-cost, portable, binocular OCT. They reviewed their research, what the instrument can do (it’s not just OCT, it’s VA, perimetry, pupillary function, and much, much more) and explained how handing this internet-connected device to patients to use at home will transform the eye exam.
August 2014
The Nano StateBob Langer – MIT Professor, “father of nanotechnology” and undoubtedly a future Nobel Prize winner – explains how his (and others’) work will lead to pharmacotherapy that lasts longer on the cornea, or that penetrates to the retina – and can be targeted to specific tissues. Imagine eyedrops that work better with lower doses, have a longer action, or being able to give eyedrops instead of intravitreal injections. He told all – to The Ophthalmologist.
December The Innovators - 21st November- The Innovators package
October
November
2017 Marketing Planner
September
July
June
January
- AAO, New Orleans, Nov 11 - 14
February
March
April
- AAO, New Orleans, Nov 11 - 14
May
August
Images of Ophthalmology
- 19th September
- 24th October
- ESCRS, Lisbon, Oct 7 – 11
Regular Subjects Event distribution
- 20th June
- 21st August
- KOL video @ ESCRS- ESCRS Event support - ESCRS Show daily sponsorship
- KOL video @ AAO- AAO Show daily sponsorship- AAO Event support
Special opportunities Close date
Calendar is subject to change
- 30th May
Special Issue
The Power List - ARVO, Baltimore, May 7 - 11- ASCRS, Los Angeles, May 5 – 9
Drug deliveryImplantables Gene therapyStem cell therapy Cataract platformsIOL technologyRefractive technologyPresbyopiaOCTCorneal topographyIntraoperative imagingCorneal biomechanicsOcular biometryAMDDMERetinal surgeryDry eyeMIGSNanotechnologyMedical GlaucomaDiagnostic paradigmsPipelinesResearchPractice management
- EURETINA Show daily sponsorship
- ARVO, Baltimore, May 7 – 11- ASCRS, Los Angeles, May 5 – 9
- WGC, Helsinki, June 28 – July 1
- ASRS, Boston, August 11 - 15- EURETINA, Barcelona, Sept 7 - 10 - ESCRS, Lisbon, Oct 7 – 11
- 21st December 2016
- 10th April
- 21st February
- 24th January
- 12th March
- 18th July
- The Power List package- Event support
- Section sponsorship- Show daily sponsorship
- Event support
- KOL video @ EURETINA- EURETINA Event support
We don’t produce an editorial calendar. Our style of coverage is built around producing stories that will always resonate with your target customers. The breadth and depth of our coverage and analysis across 20 to 25 editorial pieces per month guarantees that we will always reach the audience that matters most to your business.
The OphthalmologistGeographical Reach
Practice areasNorth America
Print Circulation
North America Digital Circulation
18,183
15,851
Other
Refractive Surgery
Corneal/External eye disease
Glaucoma (Medical & Surgical)
General Ophthalmology
Retina (Medical & Surgical)
Cataract53%
43%
46%
36%
36%
34%
8.5%
The OphthalmologistGeographical Reach
Practice areasNorth America
Print Circulation
North America Digital Circulation
18,183
15,851
Other
Refractive Surgery
Corneal/External eye disease
Glaucoma (Medical & Surgical)
General Ophthalmology
Retina (Medical & Surgical)
Cataract53%
43%
46%
36%
36%
34%
8.5%
Audience and MarketOur circulation methodology CirculationOur circulation has been built from the ground up with you, the advertiser in mind. We’ve gone to great lengths to ensure that we are targeting the decision makers and influencers in ophthalmology. We have built our circulation from the ground up in order to connect you to the right people. What does this mean?Our circulation is double opt-in verified. Circulation refinementWe run our circulation on constant 6 monthly sprint cycles. During these sprints our circulation team are verifying that our data is correct by re-contacting each and every data point to ensure they are still working in the correct business / have the correct address, telephone number, email, address etc. This technique ensures that we minimize the risk of any lapses in data and for you, gives you faith that our publication, in whatever format (print, electronic) is going to exactly who we say it is.
- Banner advertising - Partner Channels- Content promotion - Video hosting - Lead nurturing
Video Production
- KOL interviews- Executive interviews - Corporate branding assets- �ought leadership - ‘Social shorts’- Product showcase - Congress videos
Webinars
- Audio with slides- Video session- Virtual round table - Educational series - Audience participation- Lead generation
Email Products
- Weekly eNewsletters - Dedicated eBlasts - Show Daily congress roundups
Website
Market Intelligence
- Surveys - Full reporting - Lead generation
Content Marketing
- Collaborated features - Sponsored features- Supplements- eBooks
The Ophthalmologist Publication
- Display advertising - Loose or bound inserts- High-impact formats- Primary point of audience contact
Product Portfolio
Rates Summary (Dollar)
PrintDisplay Advertising
Price per advert ((USD), according to frequencySize 1x 3x 6x 12xDPS 10,200 9,996 9,792 9,384Full page 6,457 6,263 6,130 5,8751/2 page 4,901 4,753 4,656 4,4571/3 page 4,294 4,162 4,079 3,907
Preferred Positions Page rate + (USD)Inside front/ Cover 2 983Outside back/ Cover 4 1,310First ad position 816First right hand page 816Preferred Position 653Bellyband 12,240Cover tip 12,240
EmailItem Region Deployment (USD)eBlast Europe
1x3,055
US 4,167Combined 6,503
eNewsletter Text Advert Europe4x monthly
1,964US 2,356Combined 3,239
eNewsletter Leaderboard Europe4x monthly
3,218US 3,861Combined 5,294
eNewsletter Footer Europe4x monthly
2,621US 3,142Combined 4,320
WebinarsFormat (USD)Audio with slides 16,800Pre-recorded video webinar 27,000 Plus T&ELive video webinar 42,000 Plus T&E
VideoItem (USD)KOL/executive interview on location
Upon requestInterviews at congressCorporate branding assets
Partner Channel
Item Monthly (USD)
Partner Channel 3,240 Starting fromSurvey Upon request
Content MarketingItem 1x page (USD) 2x page (USD) 4x page (USD)Collaborated content and sponsored features
7,038 12,668 22,522
Supplement Upon request
eBook Upon request
DigitalWebsiteItem Monthly cost (USD)Medium Skyscraper 2,249
Large Skyscraper 2,586
Roadblock 3,370
Discounts are available for frequency and campaign bookings.
Tel: 646 712 [email protected]
Texere Publishing Inc. 175 Varick Street, New York NY 10014
“It has sections where you do get support and input for daily problems, and you also get ideas and visions for real improvements in completely new directions.”
“Marketeers are always looking for new ways to reach an increasingly digital community – and to do something different you need a different medium, and we’ve found it!”
“The Ophthalmologist team are fresh thinking and professional and the projects I have run so far have been very successful and the feedback has been great, people love the fresh approach.”
“The writing is excellent and the articles have a real connection with the community.”
“We value the great support that is provided in helping build our campaigns. The team helps to identify the perfect products and tools to reach our audience.”
“The articles in The Ophthalmologist are my favourites. Interesting subjects – not the obvious, always a different view/angle and very well written! I love the layout too!”
“The people make a difference – there is always an open ear for our needs and they are always willing to work hard to find the best solutions for us.”
Publisher: Neil [email protected]
+44 1565 745 208+44 7971 409 385
Sales Manager: Abigail [email protected]
+44 7852 499587
Editor: Mark [email protected]
Managing Editor: Ruth Steer [email protected]
Associate Editor: Roisin [email protected]
Editorial Director: Fedra [email protected]
Production: Jody [email protected]