the quest for learner engagement: games, gamification and the future of learning
DESCRIPTION
At the end of the The Quest for Learner Engagement: Games, Gamification, and the Future of Learning presentation, the participant should be able to: Differentiate among the different learning applications of games, gamification and stimulations. • Identify four game-elements appropriate for the gamification of learning.TRANSCRIPT
By Karl M. KappBloomsburg UniversityGamification of Learning &Instruction EMAIL: [email protected]: @kkappBLOG: http://karlkapp.com/kapp‐notes/
The Quest for Learner Engagement: Games, Gamification, and the Future of
Learning
Image from “The Gamification of Learning and Instruction by Karl M. Kapp”
Brief history of…
The World
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Image obtained from Microsoft Clipart
Image obtained from Microsoft Clipart
Image obtained from Microsoft Clipart
We’ve learned and struggled for a fewyears here figuring out how to make a decent phone. PC guys are not going to just figure this out.
They’re not going to just walk in.
--Palm CEO Ed Colligan, 16 Nov 2006
This is our best iPhone launch yet — more than 9 million new iPhones sold — a new record for first weekend sales—Tim Cook, 2013.
Palm sold to HP in 2010, by 2011 Palm was done.
Presenter’s iPhone Image, Screen Capture
ENIAC's main control panel
US Army Photo Located at http://en.wikipedia.org/wiki/File:Two_women_operating_ENIAC.gif
Image obtained from Microsoft Clipart
4 23
Source: Atari Inc.
Source Midway, Inc.
Source: Brøderbund
What variables do I balance to keep my
person happy?How should I
manage my time?
Source: http://www.thesims.com/en‐us
What leadershipstrategy should I
use?
Source: http://us.battle.net/wow/en/
Source:http://aa3.americasarmy.com/
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Image obtained from Microsoft Clipart
Not another online lecture.
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Sorry, had you on mute, could you repeat the
question.
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I am going to need more coffee.
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are Needed
New Instructional Approaches are Needed
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Gamification
Gamification
Lots of Hype
Gartner Group predicts by 2015, 40 percent of Global 1000 organizations will use
gamification as the primary mechanism to transform business operations.
Gartner Group predicts 80 percent of current gamified applications will fail to meet business objectives, primarily due
to poor design.
Let’s Play
Fact or Fishy…
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Rules• A statement is presented
– Choose the best response
• Text Keyword Response:– To 37607
Take out your text‐machines
Standard Texting Fees Apply!
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Two Teams
teama teamb
How To Respond via Texting
1. Polleverywhere has no access to your phone number2. Capitalization doesn’t matter, but spaces and spelling do
TIPS
Amaze
Inamaze
alright
Amaze
Image modified from PollEveryWhere(free download with software purchase)
“Games” and “Gamification” are the same thing.
Is that Fact or Fishy?
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Gamification is the use of gaming elements integrated into a training program aligned with training and/or business goals to promote change in behavior
Game-based Learning is the use of a game to teach knowledge, skills and abilities to learners using a self-contained space.
What is this “game” stuff?
Simulation Learning is a realistic, controlled-risk environment where learners can practice specific behaviors and experience the impacts of their decisions.
• Gamification is to Learning Game as:– Part is to Whole– Piece is to Puzzle– Slice is to Pie– Steering Wheel is to Car
• Gamification uses elements of games but is not a game in-and-of itself.
What is this “game” stuff?
Gamification + Simulation = Learning Game
What is this “game” stuff?
GamificationElements that Aid Learning
1. Story2. Challenge3. Mystery4. Characters/Avatar5. Challenge6. Levels7. Feedback8. Replayability9. Freedom to Fail10.Asethetics11.Time12.Rewards
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GamificationElements that Aid Learning
1. Story2. Challenge3. Mystery4. Characters/Avatar5. Challenge6. Levels7. Feedback8. Replayability9. Freedom to Fail10.Asethetics11.Time12.Rewards
NOT Enough Time
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Elements of Games
1. Reward Structures2. Feedback3. Story4. Challenge
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Adding points, badges and leaderboard to any training makes it awesome!
Is that Fact or Fishy?
Fishy… if it was that easy…this would be the most engaging game in the world.
Source: http://progresswars.com/
20% increase in profile completion.
Source; http://linkedin.com
Use coins, points and rewards to provide feedback on performance, updates on progress and level of
correctness.
Kapp, K. M. (2012) The Gamification of Learning and Instruction. New York: Pfeiffer. Chapter Four. Pages 89-98.
Source: http://www.nintendo.com/
Howard-Jones. P.A., & Demetriou, S. (2008, September 11). Uncertainty and engagement with learning games. Instructional Science, 37, 519-536.
Image modified from “The Gamification of Learning and Instruction by Karl M. Kapp”
The value, or size, of an anticipated reward influences the motivational signal sent to the brain only within
the contexts of the reward system.
Receiving a PREDICTABLE reward releases one shot of dopamine.
Howard-Jones. P.A., & Demetriou, S. (2008, September 11). Uncertainty and engagement with learning games. Instructional Science, 37, 519-536. Image from “The Gamification of Learning and Instruction by Karl M. Kapp”
Receiving an UNPREDICTABLE reward releases two shots of dopamine.
Yeah, me!
Howard-Jones. P.A., & Demetriou, S. (2008, September 11). Uncertainty and engagement with learning games. Instructional Science, 37, 519-536. Image from “The Gamification of Learning and Instruction by Karl M. Kapp”
What can you do?
Intelligently add game elements to instruction. Use points, rewards and badges to convey meaning…not simply completion.
Feedback
Source: NAMCO BANDAI Games Inc.
Source: NAMCO BANDAI Games Inc.
The most effective feedback focuses the learner's attention on the correct answer?
Is that Fact or Fishy?
The most helpful feedback provides specific comments about errors and suggestions for improvement. It also encourages learners to focus their attention thoughtfully on the task rather than on simply getting the right answer.
Shute, V. J., Ventura, M., Bauer, M. I., & Zapata‐Rivera, D. (2009). Melding the power of serious games and embedded assessment to monitor and foster learning: Flow and grow. In U. Ritterfeld, M. J. Cody, & P. Vorderer (Eds.), Serious Games: Mechanisms and Effects. Philadelphia, PA: Routledge/LEA. 295‐321.
Source: http://www.thesims.com/en‐us
Leaderboards provide opportunities for players to receive feedback about their performance as compared to
others.
Image from “The Gamification of Learning and Instruction by Karl M. Kapp”
Garci, S., & Tor, A. (2009) The N‐Effect: More Competitors, Less Competition> Psychological Science, Volume 20—Number 7
Test scores fall as the average number of test takers at test‐taking venuesincreases.
People finished a timed quiz faster, trying to be in top 20%, if they believed they were in a pool of 10 versus a pool of 100.
Called the “N‐Effect”
Image from “The Gamification of Learning and Instruction by Karl M. Kapp”
What can you do?
Use feedback to inform learners of errors in thinking and to focus them on the task they are learning.
Create leaderboards by department or group rather than individually.
Learners remember facts better…
When presented as bulleted list rather than presented as a story.
Is that Fact or Fishy?
Researchers have found that the human brain has a natural affinity for
narrative construction.
Yep, People tend to remember facts more accurately if they encounter them in a story rather than in a list.
And they rate legal arguments as more convincing when built into narrative tales rather than on legal precedent.
Carey, B. (2007) this is Your Life (and How You Tell it). The New York Times. Melanie Green http://www.unc.edu/~mcgreen/research.html. Chapter 2 “The Gamification of Learning and Instruction. Image from Microsoft Clipart
NikePlus Stats for Karl
Source: www.nikeplus.com, Presenter’s account
Source: https://www.zombiesrungame.com/
What can you do?
Use meaningful stories. Provide the context for the learning.
One way to engage learners is to…
Present them with a difficult challenge.
Is that Fact or Fishy?
Fact. Provide a challenge
Jones, B., Valdez, G., Norakowski, J., & Rasmussen, C. (1994). Designing learning and technology for educational reform. North Central Regional Educational Laboratory. [Online]. Available: http://www.ncrtec.org/capacity/profile/profwww.htm and Schlechty, P. C. (1997). Inventing better schools: An action plan for educational reform. San Francisco, CA: Jossey-Basss.
Source: http://us.battle.net/wow/en/
Re-design the Instruction to Start with a Challenge
Image from Microsoft Clipart
Nurse Assistant Training
• Course Objectives– Describe the nursing assistant’s legal and
ethical responsibilities regarding medical records.
– List basic rules for recording medical information.
– Identify who is able to receive patient information.
It is your first day on the job as a nurse’s assistant and you have just witnessed a senior nurse appear to provide medical information to a dear friend of a terminally ill patient.
What should you do?
Image from Microsoft Clipart
What can you do?
Give your learners the “Kobayashi Maru” equivalent.
“Kobayashi Maru” is a no win, difficult situation designed to teach “thinking.”
Putting it All Together
Source: https://www.blueshieldca.com/
Blue Shield of California, an independent member of the Blue Shield Association, is a
not-for-profit health plan dedicated to providing Californians with access to high-quality health care at an affordable price.
Source: https://www.blueshieldca.com/
Wanted to serve as a model of how an organization can successfully implement a wellness program that benefits employees
and the organization.
Source: https://www.blueshieldca.com/
Daily program focusing on physical, mental and emotional health using gamification
techniques.
Source: https://challenge.meyouhealth.com/signup
Source: https://challenge.meyouhealth.com/signup
Source: https://challenge.meyouhealth.com/signup
Source: https://challenge.meyouhealth.com/signup
Gamification is part of an over all effort that has resulted in…
80% of Blue Shield Employees participate in at least one wellness program.
The incidence of hypertension has fallen by two-thirds.
Disability claims are down.
50% drop in smoking prevalence and a similar increase in regular physical activity among employees
Health Results
Source: https://challenge.meyouhealth.com/signup
Business Results
Wellness program participants are paying $3 million a year less in their share of insurance premiums.
The company benefited by cutting annual health cost growth for its employees from double to single digits.
Blue Shield expects a 3:1 ROI for its wellness program‐and gets it.
The company has seen its annual medical and lost‐productivity costs drop by $5 million.
Source: https://challenge.meyouhealth.com/signup
Content References• The Gamification of Wellness
– http://www.hfma.org/Content.aspx?id=14030
• Pharmville: Applying Gamification to Healthcare– http://3blmedia.com/blog/Hale-Advisors/Health/Pharmville-
Applying-Gamification-Healthcare
• Gamification Boosts Employee Health Behavior, Blue Shield Argues– http://www.informationweek.com/healthcare/patient/gamification-
boosts-employee-health-beha/232900572
Retention benefits between 35% and 61%, with average of 41%.
Subject matter was
Anatomy and Physiology.
Dobson, J. L. (2013) Retrieval practice is an efficient method of enhancing the retention of anatomy and physiology information Advances in Physiology Education 37: 184–191, 2013; doi:10.1152/advan.00174.2012
Spaced Retrieval and Retrieval Practice
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Working Indian men (aged 35—55 years) with impaired glucose tolerance were randomly assigned to either a mobile phone messaging intervention or standard care.
A study using a randomized control group conducted a trial between Aug 10, 2009, and Nov 30, 2012, at ten sites in southeast India with over 500 subjects.
Ramachandran, A. et. al. Effectiveness of mobile phone messaging in prevention of type 2 diabetes by lifestyle modification in men in India: a prospective, parallel‐group, randomised controlled trial The Lancet Diabetes & Endocrinology, Early Online Publication, 11 September 2013 doi:10.1016/S2213‐8587(13)70067‐6
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Ramachandran, A., et. al.., Effectiveness of mobile phone messaging in prevention of type 2 diabetes by lifestyle modification in men in India: a prospective, parallel‐group, randomised controlled trial The Lancet Diabetes & Endocrinology, Early Online Publication, 11 September 2013 doi:10.1016/S2213‐8587(13)70067‐6
“Use stairs instead of an elevator”
“Avoid snacks while watching TV; you may overeat. “
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Ramachandran, A., et. al.., Effectiveness of mobile phone messaging in prevention of type 2 diabetes by lifestyle modification in men in India: a prospective, parallel‐group, randomised controlled trial The Lancet Diabetes & Endocrinology, Early Online Publication, 11 September 2013 doi:10.1016/S2213‐8587(13)70067‐6
Lowered risk of developing Type 2 diabetes by 36%.
Image from Microsoft Clipart
1) Games and Gamification are not the same thing but both are powerful from a learning perspective.
2) Gamification is more than adding points, badges and leaderboards.
3) Use stories rather than bulleted lists to present facts.4) Use stories that are related to the context of the desired
learning outcome. 5) Present learners with a difficult challenge to engage
and motivate them. 6) Feedback should be targeted to learner needs.7) Keep leaderboards relatively small, by department or
region—not by individual.
Takeaways
