the quest for the best: not all data is created equal
TRANSCRIPT
The quest for the best:
One entrepreneur’s journey to
collect the best local data.
BlendCard
Shameless ploy
My
Journey
The beginning:Luck. Inspiration. Fail... Learn. Repeat.
BrightSpot Media
Which comes first?
Which comes first? Neither.
Lessons:- You must be solving a problem.
- Being “right” is less than half the battle.
- There has to be a market for your data.
- It’s insanely hard / costly to get users.
- The most important work occurs before you begin.
Lessons:- You must be solving a problem.
- Being “right” is less than half the battle.
- There has to be a market for your data.
- It’s insanely hard / costly to get users.
- The most important work occurs before you begin.
- I have no interest in chicken farming.
“We are working to avoid
trading analog dollars for
digital pennies.”
- Jeff Zucker NBC
(n)Torus Technologies
Lessons:- Being “right” is less than one third of the battle.
- Disrupting huge markets with powerful gate-
keepers who fundamentally resist change, is hard.
Lessons:- Being “right” is less than one third of the battle.
- Disrupting huge markets with powerful gate-
keepers who fundamentally resist change, is hard.
- Find a market desperate for a solution. Build one.
Daily
Deals
“I know half the money I
spend on advertising is
wasted, the trouble is I
don’t know which half.”
- John Wanamaker
Identify Attract Buy
Online marketing
Visit / Retarget
Identify Attract Visit Return Promote
Offline marketing
?
So what do you do next?
Launch OfferDogg!
No, you get a job.
Iteration:- App! Yes! Yes! Yes! Yes? No…. Not yet.
- Deals. Check in. Loyalty. Gift Cards.
- Validation behind the counter is a requirement.
Iteration:- App! Yes! Yes! Yes! Yes? No…. Not yet.
- Deals. Check in. Loyalty. Gift Cards.
- Validation behind the counter is a requirement.
- I had to integrate with existing systems.
Identify Attract Visit Return Promote
Building a marketing platform
BlendCard
193,640 swipes earned
34,680 deals redeemed
20k cardholders
180 businesses
$2.5M in transactions
$250k gift card sales
What’s Next:
Mobile App
Fundraising / HR program
Integration with POS
Tracking all ad-units
The best data:Deterministic. Voluntary. Actionable.
Thank [email protected]